International marketing Essay Example | Topics and Well Written Essays - 2000 words - 5

International merchandising - Essay ExampleThe process of international marketing engages targeting of the consumers for a particular product in the international market, approaches to enter in the particular country, marketing mix strategies along with strategic business plans to compete in the international market (Onkvisit & Shaw, International trade Analysis and Strategy).From the perspective of American Marketing Association (AMA), international marketing is the global put of planning and manipulating the inherent strategies of an organization along with the pricing strategies, strategies of promotion and allocation of products, services or ideas that run across the consumers along with the organization goals (Onkvisit & Shaw, International Marketing Analysis and Strategy).The paper intends to study about the assorted aspects of international marketing which will affect TATA Motors railway cars in the United States market. The study of market analysis with conglomerate asp ects, such as general information of the US market, social and cultural analysis of the US consumers, frugal analysis of the US market as well as political and legal situation of the US has been focused upon through this paper. Market entry strategy of TATA Motors including situational analysis, target market and product positioning along with different features of marketing mix have also been highlighted through this paper.In the present globalised market scenario in spite of appearance the automobile sector, the US car market is one of the most sought after places for the international car manufacturing companies. However, the car market segment of the country has faced deficits in terms of selling units. The sales of face-to-face cars or light weight vehicles were previously 11% in the year 2010 and increased by 10% in the year of 2011. The fluctuating scenario of the US car market signifies the increasing