Wednesday, October 30, 2019

How does online shoppers' behaviour differ from traditional shoppers Essay

How does online shoppers' behaviour differ from traditional shoppers (see full queation attch on folder) - Essay Example This essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. Contents Page Section Title Page Number I. Introduction 5 1.1. Problem Statement 6 1.2 Research Rationale 6 II. Review of Related Literature 7 2.1.Differences between Traditional Shoppers and Online Shoppers 7 2.2. The Buying Process 8 2.3. Impulse Buying 9 2.4. Information Availability and Search Costs 10 2.5. Non-Economic Motives 15 2.6. Economic Motives 19 2.7. Brand Loyalty and Size Preference 21 2.8. Price Awareness/Consideration 23 III. Conclusions 24 I. Introduction In reaction to the rapidly changing and enlarging online business activities, scholarly studies on electronic commerce, or e-commerce, is increasing dramatically, as well. A wide range of research topics has b een studied by scholars from a variety of disciplines. Digital technology has generated new ideas and led to major transformations in people’s communication, interaction, and behaviour. The concept of ‘e-commerce’ mainly denotes the process of information exchange and transactions between commercial entities and consumers (Kim et al., 2002). E-commerce provides retailers new ways of reaching consumers and penetrating markets previously inaccessible. A particular area of research on e-commerce is the difference between consumers’ behaviour online and in traditional shopping contexts. In spite of the dramatic increase of online businesses and well documented rivalry between traditional and online stores, there is a surprising lack of empirical research on behavioural differences between online shoppers and traditional shoppers. According to Close (2012), research subjects on this field are primarily interested in identifying disparities in shoppers’ p urchase behaviour and decision-making processes, and providing interpretations of the discovered behavioural differences. 1.1. Problem Statement Traditional shopping and online shopping have numerous differences, as well as similarities. Online shopping could offer interactive activities, convenience, and expediency, and the traditional or, also referred to as brick-and-mortar, shopping could offer customers actual experience with products and/or services and a more relaxing shopping environment (Hoyer & MacInnis, 2008). Both online and traditional stores are exerting considerable efforts enhancing their services. This essay investigates how online shoppers’ behaviour differs from traditional shoppers. In order to provide a comprehensive analysis of the issue, this essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. 1.2. Research Rationale This investigation is carried out due to the continuous expansion of e-commerce, which, consequently, influences consumer behaviour. It is important to understand the behavioural differences between traditional shoppers and online shoppers, especially for marketers and entrepreneurs, because such differences are indicative of the strengths and weaknesses of each shopping medium. II.

Monday, October 28, 2019

Classroom Observation Essay Example for Free

Classroom Observation Essay I.Setting a.Reading class b.2 staff/approximately 17 students c.Smaller class than usual and one of a few classrooms that have an additional staff (paraprofessional) d.4th grade (student functions on 2nd grade level for Reading) II.Type of Task a.Independent reading/worksheet Antecedent Student is presented with an independent reading task. Behavior Disruption Consequences Least to most hierarchy of student’s specific behavior plan. Antecedent in detail When presented with an independent reading assignment (following similar group work assignment) student will become frustrated because of the difficulty of the assignment causing the maladaptive behavior described Behavior in detail. For this student disruptive behavior is defined as any occurrence of calling out, teasing others, name calling, kicking his desk, and/or screaming/yelling that interferes with his and his peers’ instructional time. Consequences in detail . This student’s maladaptive behavior of disruption will result in consequences that range from the least to most hierarchy. This is specifically redirection to task, verbal reprimand of upcoming consequences, in class time out away from the majority of the students (at this time the student is still required to be working on the independent task), out of class time out (monitored by the paraprofessional), sent to the behavior specialist assigned to this student. This last step typically results in a  phone call to the parent/guardian explaining the student’s maladaptive behavior. It also may result in the requirement of a meeting of the pertinent parties involved (teacher, paraprofessional, and behavior specialist. Dwayne Williams03/29/2010 AntecedentsBehaviorConsequenceFunction Student is presented with an independent reading task. Disruption Least to most hierarchy of student’s specific behavior plan. For Attention Peers Staff

Saturday, October 26, 2019

Articles of Confederation :: American America History

Articles of Confederation Soon after the Revolutionary War in America, a new government was started when the Articles of Confederation (Articles) were adopted by the Continental Congress. The Articles set up a democratic government that gave the States the power to make their own laws and to enforce them. However, the Articles were ineffective and failed to provide a strong government. During this Critical Period in the history of the United States, regionalism and anarchy were growing because of the following reasons. 1) The Continental Congress controlled public affairs but there was nothing in the Articles that gave Congress the power to enforce laws or unify the States. 2) There was no solid monetary system to ensure that taxes would be paid or to protect commerce, both nationally and foreign trade. 3) The country lacked unity and strength because there was no leadership. The Articles were ineffective because Congress only had the power to recommend actions to the States. It could not enforce its recommendations or laws. Each State had its own constitution, monetary system, and means to enforce the law. Each State had a stronger commitment to the State laws and to the State's own self interests than to the recommendations of Congress. Regionalism pitted one State against another, which decreased the sense of unity in the country. For example, when Congress recommended an impost, or duty, on imported goods, the State of Rhode Island voted to reject the idea because they felt it was unfair and was against the constitution of the State (Document A). The Articles failed to provide a solid monetary system to ensure that taxes would be paid or to protect commerce. Congress had no way to collect taxes to pay off pre-war debts. This led to chaos and anarchy when soldiers that hadn't been paid marched on Philadelphia, and Congress had to flee to Princeton New Jersey (Document C). Each State had it's own money, but there was no national money system. Since the money had no value from state to state, the people began to use the barter system of trade. This reduced the amount of trade and importation of goods. There was very little economic progress and growth during this period even though the population was increasing. (Document B). Self interest of the States and of individuals added to the cause of the problems. For example, John Jay tried to create a treaty with Great Britain that would have been bad for the merchants of the United States but it would have paid off the war debt.

Thursday, October 24, 2019

Bingo vs Lays

Project Report On I. T. C – Bingo V/S Frito-Lays V/S Submitted By:Under the guidance ofSubmitted to: Harpratap Singh- Prof. Santosh DharJ. K. Lakshmipat M. B. A II Semester(Professor MBA Dept)University, – Mr. Sachin KadamJaipur (Area Executive ITC Mumbai) Declaration I hereby declare that my Project Report entitled â€Å"I. T. C – Bingo V/S Frito-Lays† is an authentic work done by me. The Project was undertaken as a part of the course curriculum of MBA of J. K. Lakshmipat University, Jaipur, Rajasthan. This has not been submitted to any other examination body earlier. Date: SignaturePlace: JaipurHarpratap Singh MBA II Semester Acknowledgement I would like to express my sincere gratitude to Prof. Santosh Dhar my project guide from Institute of Management, J. K. Lakshmipat University, Jaipur, Rajasthan and my company Guide; Area Executive Mr. Sachin Kadam for the successful completion of my project – I. T. C Bingo v/s Frito-Lays. I sincerely thank th em for their extended support and encouragement from the initial to the final stages enabling me to develop a better understanding and provided me proper and correct direction for the completion of the Project work.Date: Harpratap Singh Place: Jaipur MBA II Semester Content S. No. | Title| Page No. | 1. | Title| 1| 2. | Declaration & Acknowledgement| 2-3| 3. | Executive Summary| 5| 4. | Company Profile| 6-15| 5. | Industry Overview| 16-17| 6. | Project Objectives| 18| 7. | Research Methodology| 19-20| 8. | About Bingo & Lays| 21-34| 9. | Observations and Findings| 35-37| 10. | Data Collection, Representation & Interpretation| 38-48| 11. | Recommendations| 49-50| 12. | Conclusion| 51| 13. | Annexure| 52-53| 4. | References| 54| Executive Summary Since its launch period in March, 2007, BINGO as a brand has been through a lots of ups and downs. Both Branding and Sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product i tself is considered to be in a growth stage, with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category. With the fast growing retail industry in India, competition has increased between the major market players.Companies are continually trying to engage and construct innovate ideas to service this market. This project aims to study about ITC Bingo snacks and its competitor Frito-Lays. The project provides information about the various procedures followed by ITC with respect to distribution chain function, and client management and the comparison and interpretation of data collected in regard with the project topic. The project includes a mix of observation, interview and questionnaires. Initially a period of 45 days was dedicated to fieldwork under the guidance of Area Executive Mr.Sachin Kadam of ITC limited. An effort was made to understand the various servicing procedure, the typ ical areas/localities, and kinds of retailers, classes of customers and the sales and distribution process and the retailers’ point of view for Bingo and Lays Regular interaction was done with retailers and distributors about the response and flow of product and variants respectively along with the competitor Lays’. Through this it makes easy to understand the process of accessing the competitor’s response in that outlet. week was dedicated to collect information of Frito-Lays regarding their marketing strategy, distribution and sales network and other useful information from the company officials. This project also includes the various tasks given to me by my AE and then my observation at retail outlets, the routes/areas/localities and the sales and distribution process. I concluded my project with some of my suggestion and recommendations, and the questionnaire that I had used to collect the primary data. The findings and recommendations help in better underst anding the shortcomings in the sales and distribution process of Bingo. As observed) Company Profile ITC is one of India's foremost private sector companies with a market capitalization of over US $ 33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's ‘Fab 50†² and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards ; Specialty Papers, Packaging, Agri-Business, Packaged Foods ; Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods ; Confectionery, Branded Apparel, Personal Care and Stationery.As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration â€Å"a commitment beyond the market†. In his own words: â€Å"ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part.ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products.ITC is one of the country's biggest foreign exchange earners (US $ 3. 2 billion in the last decade). The Company's ‘e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.ITC's wholly owned Information Technology s ubsidiary, ITC InfoTech India Ltd, provides IT services and solutions to leading global customers. ITC InfoTech has carved a niche for itself by addressing customer challenges through innovative IT solutions. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India.The Company continuously endeavours to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 4,14,000 shareholders, fulfil the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: â€Å"Enduring Value. For the Nation. For the Shareholder. † ITC was incorporated on August 24, 1910 under the name o f ‘Imperial Tobacco Company of India Limited'. ITC had a humble beginning and in the initial days it used to operate from a leased office on Radha Bazar Lane, Kolkata.On its 16th birthday on August 24, 1926, ITC purchased the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata. Two years later companies headquarter building; ‘Virginia House' came on that plot. Progressively the ownership of the company Indianised and the name of the Company were changed to I. T. C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses, the full stops in the Company's name were removed effective September 18, 2001 and the Company was rechristened as ‘ITC Limited'.ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. It s philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITC’s corporate strategies are: * Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. * Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. * Ensure that each of its businesses is world class and internationally competitive. * Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC are various businesses. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. * Continuously stren gthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability. I. T. C and its diversified businesses: Cigarettes: ITC is the market leader in cigarettes in India and has a wide range of popular brands such as Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake in its ortfolio. Packaging: ITC's Packaging ; Printing Business is the country's largest convertor of paperboard into packaging. It was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It offers a variety of value-added packaging solutions for the food ; beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. Hotels: ITC entered the hotels business in 1975 with the acquisition of a hotel in Chennai, which was rechristened Hotel Chola. Toda y ITC-Welcomgroup with over 70 hotels is one of the foremost hotel chains in India.Paperboards: In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards. ITC's Paperboards business has a manufacturing capacity of over 360,000 tonnes per year and is a market leader in India across all carton-consuming segments. Greeting, Gifting & Stationery: ITC's stationery brands â€Å"Paper Kraft† ; â€Å"Classmate† are widely distributed brands across India. The Paperkraft designer stationery range consists of notepads ; multi subject notebooks in hard, soft covers ; multiple binding formats including spirals, wiros etc.ITC's Greeting & Gifting products include Expressions range of greeting cards and gifting products. Safety Matches: ITC's brands of safety matches include iKno, Mangaldeep, VaxLit, Delite and Aim. The Aim is the largest selling brand of Safety Matches in India. ITC also exports premium brands to markets such as Europe, Africa and the U SA. Aggarbattis: ITC has launched Mangaldeep brand of Aggarbattis with a wide range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and Mogra.Mangaldeep is also being exported to USA, UAE, Bahrain, Nepal, Singapore, Malaysia, Oman and South Africa. Lifestyle Retailing: ITC entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). In 2002, ITC entered into the popular segment with its men's wear brand, John Players.In 2005, ITC introduced Essenza Di Wills, an exclusive line of prestige fragrance products. Food: ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the â€Å"Kitchens of India† brand. In 2002 it expanded into Confectionery, Staples and Snack Food s segments. ITC's brand in Food category includes: Kitchens of India, Aashirvaad, Sunfeast, Mint-O, Candyman, and Bingo! Agri Exports: ITC's International Business Division (IBD) is the country's second largest exporter of agri-products.ITC exports Feed Ingredients (Soyameal), Food grains (Rice, Wheat, and Pulses), Coffee ; Spices, Edible Nuts, Marine Products, and Processed Fruits. E-choupal: The e-Choupal model of ITC has been very effective in tackling the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. Board of Directors | Y. C. Deveshwar (Chairman) Executive Director Nakul Anand P. V. DhobaleK. N. Grant Non-Executive Directors A BaijalS.BanarjeeAV Girija Kumar S H KhanS B MathurD K Mehrotra H G PowellP B RamanujamAnthony Ruys Basudeb SenK. VaidyanathB Vijayraghavan Award Winning ITC ITC constantly endeavours to benchmark its products, services and processes to g lobal standards. The Company's pursuit of excellence has earned it national and international honours. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of â€Å"the world's best big companies†. Forbes has also named ITC among Asia's Fab 50†² and the World's Most Reputable Companies.ITC has several firsts to its credit: ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multitask holder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines. ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award.It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and reliability, sustainability and transparency.ITC has won the inaugural ‘World Business Award', the worldwide business award recognizing companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF). ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution capital for the nation.IT C has won the Golden Peacock Awards for ‘Corporate Social Responsibility (Asia)' in 2007, the Award for ‘CSR in Emerging Economies 2005’ and ‘Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance. The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra Pradesh are the first units of their kind in the world to get ISO 14001-environment management systems certification.ITC's cigarette factory in Kolkata is the first such unit in India to get ISO 9000 quality certification and the first among cigarette factories in the world to be awarded the ISO 14001 certification ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001 Environment Management Systems certification. ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14 001 ITC InfoTech finds pride of place among a select group of SEI CMM Level 5 companies in the world.ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10 units in the world to bag the Social Accountability (SA 8000) certification ITC Chairman Y C Deveshwar has received several honors over the years. Notable among them are: Year| Award| | | 2007| SAM/SPG Sustainability Leadership Award conferred at the International Sustainability Leadership Symposium, Zurich. | 2006| Business Person of the Year from UK Trade & Investment, the UK Government organisation that supports overseas businesses in that country. 2006| Inducted into the `Hall of Pride' by the 93rd Indian Science Congress| 2005| Honoured with the Teacher's Lifetime Achievement Award| 2001| Manager Entrepreneur of the Year from Ernst & Young Retail Visionary of the Year from Images, India's only fashion and retail trade magazine| 1998| Honorary Fellowship from the All India Management Associat ion| 1996| Distinguished Alumni Award from IIT, Delhi | 1994| Marketing Man of the Year from A&M, the leading marketing magazine| 1986| Meridian Hotelier of the Year| Some of the other notable recognitions are:The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for the economic development of rural communities. The Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest for its distinguished work carried out in the water sector in India. ITC also received the National Award for Excellence in Water Management 2007 in the ‘beyond the fence' category from the CII Sohrabji Godrej Green Business Centre for its leadership role in implementing water and watershed management practices.The watershed programme also won the Asian CSR Award 2007 for Environmental Excellence given by the Asian Institute of Management. The Award recognizes and honours Asian companies for outstanding, innovative and wo rld-class projects. The Company also received the Ryutaro Hashimoto Incentive Prize 2007 for Environment & Development from the Asia Pacific Forum. This Award aims at promoting information dissemination of good practices towards sustainable development in the Asia-Pacific region.The Readers' Digest Pegasus Award for corporate social responsibility, recognizing outstanding work done by socially conscious companies. The Corporate Award for Social Responsibility 2008 from The Energy and Resources Institute (TERI) in recognition of its exemplary initiatives in implementing integrated watershed development programmes across 7 states in India. The company also won the award in 2004 for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.The ‘Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the Univer sity of Pennsylvania for its celebrated e-Choupal initiative. The Business Today Award for the Best Managed Company in recognition of its outstanding initiatives in the consumer products segment. The only Indian FMCG company to have featured in the Forbes 2000 list. The Forbes 2000 is a comprehensive ranking of the world's biggest companies, measured by a composite of sales, profits, assets and market value. The list spans 51 countries and 27 industries.The NDTV Profit Business Leadership Award for being the Best Food Company of 2007. The Award has been instituted to recognize organizational excellence. The CNBC-TV18's International Trade Award 2008 for Outstanding Exporter of the Year in the FMCG & Food category. ITC continues its dominance of The Economic Times' Brand Equity listing of India's 100 Biggest FMCG Brands, with three brands from its stable making it to the top five. Gold Flake remains India's biggest FMCG brand in terms of sales. Navy Cut ranks at No. 4. ITC's Scissors brand ranks at No 5 and is the only new entrant into the top 10.Restaurant magazine has chosen Bukhara at the ITC Maurya, New Delhi as the best Indian restaurant in the world and the best restaurant in Asia. Bukhara has also been adjudged one of the top 50 restaurants in the world by the London based magazine ‘The Good Food Guide'. Bukhara is the only South Asian restaurant to figure in the list. The â€Å"Best Supply Chain Practices Award† for time-effective and cost-efficient Logistics Management in Organized Retail to ITC's Lifestyle Retailing Business Division (LRBD) Indian Snack Industry Snacks are a part of Consumer Convenience/ Packaged Foods segment.Snack is described as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across India. The branded snacks are sold at least 25% higher than the unbranded products.Savory snacks have been a part of Indian food habit, since almost ages. Though there is no particular time for snacks, normally they are consumed at teatime. The variety is almost mind-boggling with specialties from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they are served free).AC Nielsen's retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards ind igenous snacks and good value-for-money perception. Of course the branded segment is much smaller at Rs 2,200 crore, which is what makes it so attractive to food Companies that are looking at bigger shares. In the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players.Of the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack food industry, according to India Infoline. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in Europe, the United States and other more developed regions. Many snack foods are sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled closed.As the Indian economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant equipment and packaging machinery. Potato-based snacks, and in particular potato chips, are the largest product segment, holding an 85%-share of the salty snack market Pepsi Foods Ltd. , now known as Frito-Lay India Ltd. , produces India's largest snack food manufacturers’ brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes.Procter & Gamble's Pringles brand of potato crisp was launched in Delhi in 1999. Pringles is also a baked potato crisp, unlike many other potato based Indian snack foods that are fried. P&G currently imports the Pringles product and therefore the product has been priced at a premium and is marketed to a micro-niche. Also to be kept in mind, organized sector is growing at 15 -20 per cent a year, and unorganized sector is growing at 7-8 per cent. Project Objectives 1. Find and know everything on Bingo 2. Find out about the competitor Lays . To find out the key points of difference in the process of Distribution & selling, and of Bingo and Lays. 4. To understand the workings of DS (Distributor Salesman) 5. To understand the workings of Supervisor 6. To check and achieve visibility, availability and quality distribution across the identified target outlet. 7. To know and evaluate the response of retailer about the product. 8. To understand the details of Order Booking and Ready stocking. 9. To find out the key points where Lays has the edge over Bingo 10.To identify the areas, methods, ideas that can help in increasing Bingo’s sales. Research Methodology It includes the response of Bingo Snacks from retailers at retail outlets with respect to its competitors. It also includes the responses of competitor Frito-Lays from various sources. Work at retail outlets: 1) To check the availability of products. 2) To check visibil ity of products. 3) SWOT analysis of products. 4) To check how old the product is. 5) To trace the complaints regarding the product. 6) Identifying what would the factor to increase sale.Data collection technique: – 1) Interview with retailers, customers, distributors, and company officials of ITC. 2) Interview with distributors and company officials of Frito-Lays 3) Primary data via 1) Questionnaire, 2) Observation, 3) Interview 4) Secondary data from, 1) Newspaper, 2) Internet Sampling Plan: – Sample size100 Retailers Sample SegmentationOn the basis Location, & Type of Outlet. Sampling AreaAndheri(includes Andheri East and West, Jogeshweri East & West, Juhu, Irla, J.P. Road, Lalubhai, A. K. Road, Sahar Road,Sher e Punjab, Mahakali, Chakala, Takshila, Lokhandwala, Shastri Nagar, Veera Desai Road, Bhawani Nagar, Marol Military Road, Vile Parle East & West) BINGO! No Confusion Great Combination About Bingo The Bingo brand of chips was launched by    ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.The launch is symbolic of ITC Foods' distinct approach of introducing innovative and differentiated products in a largely undifferentiated market place. Bingo’s launch was strategically timed around the World Cup. The idea was to get the consumer to take that first bite. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share.Bingo’s portfolio includes an array of products in both Potato Chips & Finger Snacks segment. Bingo! is positioned as a youthful and innovative snack, offering the consumers a choice of flavours that are fast becoming popular. Bingo used combination of leveraging synergies, building on cons umer insights and high decibel advertising can win the game. The company leveraged its existing distribution network and relationship established with farmers. Its earlier foray into categories like atta and biscuits had already given it access to the supply chain.ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which took two years to develop, will be launched in select markets in north and south India, before being scaled up nationally. The market for ‘western’ format of snacking is fairly nascent in India, and the addition of variants, the company hopes, will help create â€Å"new pegs of loyalty†. In snack food, consumers are always looking for change, and as a brand we strive to provide this through a unique mix of taste, bite and shapes,† says Chittara njan Dar, CEO, ITC Foods. To begin with, Tangles will be available in a unique pillow pack shape, in two flavours, Masala and Tomato. Subsequently, Tangles will be extended to regional flavours. Bingo, which is estimated to be worth Rs 650-700 crore, is expected to break even this year, say analysts. Since its launch in 2007, the brand has given stiff competition to market leader Pepsi.While Pepsi brands Lays and Kurkure lead by a huge margin, their shares have taken a hit in recent months. According to Nielsen 2010 data, Lays potato wafers reported a drop in share from 48 to 45 per cent, and Kurkure witnessed a 3 per cent decline in market share between January-December 2009 to January-December 2010. On the other hand, Bingo’s potato chips have notched a 1 per cent increase in share, whereas its sub-brands in the bridge category like Tedhe Medhe and Mad Angles have seen a small rise in market share.Other players in the snack food arena are mostly Indian players such as Parle Products, Haldiram and Balaji Namkin, besides a host of local and regional brands. The launch of Tangles is in line with the company’s strategy to focus on the ‘bridge segment’. Dar explains, â€Å"Today, potato chips represent almost 70 per cent of snack food consumption, with the bridge category still small. In the next few years, we expect the numbers to reverse. That’s because Indians are used to snacking alternatives as each region in India has its own snack options. With Tangles, ITC will adopt a similar route to communication and distribution as it did for the other Bingo variants. The new television commercial for Tangles, slated to be on air in a month, will continue to flog the ‘youth’ plank. On the distribution front, the company will invest in sampling and providing innovative racks to trade. Dar admits that unlike biscuits, sales of chips in rural areas is still a very small part of the market. Bingo currently reaches 5. 5 lakh outlets and it aims to increase it by 2 lakh every year. So is a health variant on Dar’s wishlist?He is not blind to the opportunity, but notes in a category like snacks, where consumption happens in small quantities, the health proposition needs to be weaved in with taste. Variants/Flavours Bingo! Potato Chips| | Potato Chips – Variants|   |   Ã‚  Product Description| | Premium Salted|   | Salted crunchy potato chips| | International Cream N Onion|   | Unique combination of cheese, cream and spring onion on potato Chips| | Red Chilli Bijli|   | Potato chips spiced up with red-hot chillies| | Spicy Masala Remix|   | A mix of spicy masalas on potato chips. | Juicy Tomato Ketchup|   | Succulent, ripe tomatoes on crisp and crunchy potato chips| | Pickle Tickle|   | Tongue-tickling combination of achaari lemons and potato chips| | Fiery Red Tomato|   | Potato Chips smeared with dry red chillies and juicy red tomatoes| | Oye Pudina|   | Combination of cr unchy potato chips and sprinkling of fresh Pudina leaves| | Bingo! Mad Angles –†har angles se Mmmm†¦Ã¢â‚¬ One of the biggest successes from the Bingo! portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste and perfect flavour delivery as well as shape, making it a snack that’s truly†har angles se Mmmm†¦Ã¢â‚¬ What's new? Bingo! brings you the chaat flavour that you can savour without having to stop by the  Ã¢â‚¬Å"gali ka chaatwala†. Let your fingers dive in to the perfect combination of the taste of fresh pudina, tangy tamarind, creamy yogurt and of course, the crunchiness of khakra triangles. Available in packs of Rs. 5, Rs. 10 and Rs. 20, the new Bingo!Mad Angles Masti Chaat now adds to the excitement of Mad Angles range from Bingo! Bingo! Mad Angles| | Mad Angles Variants|   |   Ã‚  Product Description| | Mad Angles Tomato Mischief|   | A combination of khakra-like crunchy triangles with tangy tomato flavour| | Mad Angles Chilli Dhamaka|   | Crunchy triangles with a taste of chillies| | Mad Angles Achaari Masti|   | Mouth-watering combination of Mad Angles and   sweet-sour mango pickle| | Mad Angles Masti Chaat|   | A chaat flavor that you can savour without having to stop by the galli ka  chaatwaala.The perfect combination of fresh pudina, tangy tamarind, creamy yogurt and of course, the perfection of  khakra  triangles. | | | | Bingo! TanglesThe latest addition to the Bingo! portfolio is Bingo! Tangles in masala and tomato flavours. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato flavours. Once bitten, they break into many more delicious strands in the mouth. | ‘Be A Little Dillogical’ About Lay’s Brand HistoryLayà ¢â‚¬â„¢s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Over the years, Lay’s has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the programme? making Lay’s ‘the main food of every programme‘! Frito-Lay India Ltd. produces India's largest snack food manufacturer’s brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes. Saif Ali Khan has been the face of the brand for over five y ears, and has recently been joined by the captain of the Indian cricket team M. S. Dhoni. Both embody the youthful energy and appeal of the brand.In 2008, Lay’s launched the never-before ‘Fight for Your Flavour’ allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lay’s brand ambassadors Saif Ali Khan and M. S. Dhoni with each celebrity rooting for the flavour of their choice. In November 2008, Lay’s made yet another innovative breakthrough –  the Chip-n-Sauce pack. This first-to-market pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season.The Lay’s Chip-n-Sauce large pack comes in two unique flavours – Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack. In June 2009, Lay’s launched its n ew positioning platform: ‘Lay’s – Be a Little Dillogical’. The new Dillogical concept makes an instant connect with youth caught between the desire to succeed and the desire to remain engaged with certain moments that offer a deep emotional fulfilment. This friction is like a game between the heart and the head, a struggle between what you want to do and what you have to do.It’s all about making things that matter to the heart, happen. The new platform has been launched with a series of ads built around the universal consumer struggle between what the mind asks one to do and what the heart desires. A powerful 360 degree approach supports the new TVC, and has indeed prompted consumers to be a little Dillogical. WINNING FLAVOUR Lay’s, the world and India’s No 1 potato chips brand from Frito-Lay India, is all set to provide some new lip smacking tastes to its consumers. The four short listed flavors from a whopping 1. million ideas came f rom four winning consumers, each of whom gets Rs 5 lakh for their dillogical flavor ideas. Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly from a three-month long Give Us Your Delicious Flavor (GUYDF) campaign. The four flavors will be sold in the market across India for the next two months with the theme bachega sirf tastiest (survival of the tastiest). The flavor that elicits the maximum consumer votes will not only continue to stay in the market as the mega winner, but its ideator would be awarded a grand prize of Rs 50 lakh and 1% of sales revenue.KurKure Brand History: Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors. Brand Promise: Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-h earted fun. Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.Juhi’s vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’. Innovations Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.Kurkure Desi Beats: Kurkure Desi Beats is an exciting new range of crunchy triangular snacks in irresistible Indian flavours. This newly launched youth-oriented sub-brand personifies our inhere nt ‘Desi’ spirit and gives one the license to be Desi. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident of his Indian identity. VARIANTS OF FRITO LAYS CHIPS| Kurkure| Uncle chips| Aliva| 1. Spanish tangy tomato| 1. Masala munch| 1. Spicy treat| 1. Special | 2. American cream and onion| 2. Chili chatka| 2. Chatpata Masala| 2.Special tomato| 3. Classic salted| 3. Funjabi(rajma)| Others | 3. Special salted| 4. Magic Masala| 4. Rajhasthani| Desi beats| 4. Special mint| Winning flavours| 5. Hyderabadi| | New| 5. Hip hop honey| 6. Solid masti twist| | 5. Cream & herb| 6. Cheesy Mexicana| 7. Solid masti khatta-mittha| | 6. Pizza Blast| 7. Tangy twist| 8. Dewana tomato desi beat| | 7. Sweet Chilly| 8. Mastana mango| 9. Flirty lime| | 8. Apple Delight| | 10. Naughty tomato| | 9. Milk Minis Sugar Vanilla| Competition among the variants of Bingo and Lays Chips| | 1. Spicy Masala remix| Chilly Mexicana| . International cream onion| American cream and onion| 3. Juicy tomato ketchup| Spanish tangy tomato| 4. Red chili bingo| Magic Masala| 5. Premium salted| Classic salted| Bridges | | 6. Mad angle tomato| Kurkure Dewana tomato| 7. Mad angle chilli| Kurkure chili chatka| 8. Mad angle achari| Kurkure Rajhasthani| 9. Hatke-Jhatke Funky| Kurkure Funjabi| 10. Hatke-Jhatke Tomato| Kurkure Naughty Tomato| 11. Tedhe-Medhe| Kurkure Masala Munch| Market Pattern (India) S. W. O. T Analysis of Bingo Strengths 1. Excellent branding and advertising on TVCs and print ads 2.Great variety of flavours gives customers options 3. Reasonable pricing ensures spontaneous purchase 4. Strong backing of ITC Limited brand name Weakness 1. A slight gap in demand and supply on bingo 2. Lacking in infrastructure as compared to Lays 3. Shallow penetration 4. Not well trained and inexperienced salesman Opportunity 1. Leverage successful brand ITC, especially Atta and biscuits 2. Advertise more to attract target group 3. Buy out sm aller competition and tie-ups with resort, food chains Threat 1. Threat from local substitute snacks 2.Balaji’s strategy – winner in terms of quantity Observation at W. D. Point a. The WD point is very well connected to all the nearby areas/locality/potential b. ITC use software that is called SIFY to prepare bills and detail information product wise, variant wise, summarize sales reports are make in the help of this software. Format of sales report code of the goods are in this. c. ITC gives 3. 5% margin to his distributors and d. ITC bears vehicle cost. e. CALCULATION OF PRICE TO RETALIER (PTR) = f. MAXIMUM RETAIL PRICE ( MRP) 100 + % MARGIN g. Basic terms LC: Line cutBC: Bill Cut UBO: Unique Bill Outlet ABV: Average bill value CFC: Collaret Fibre Container ABC: Average Bill Cut ALC: Average Line Cut TDP: Temporary Dispatch Time h. The salesman here lack the competent skills and they are not so knowledgeable about the product and the variants i. They lack persuasion and convincing technique j. Majority are inexperienced because they are new k. It has been observed that a lot of time is wasted in loading the stock in the vehicles and getting the stocks billed l. Salesman turnover ratio is high. Findings I. Works assigned wereTo check the availability, visibility and DND (if any) of Bingo at retail outlet. While doing this, I understood about distribution and stocking process at WD (Wholesale Distributor) point which are as follows: A) Ordering Booking Process B) Ready Stock Process. From the above mentioned works assigned and the objectives given, the Retailer point of view was clear II. To collect information of Frito-Lays and analyze the data thereafter. For that I have interviewed Frito-Lays distributors and company official i. e. Chetna Traders III. In order to overcome weakness, my recommendations and contributions.In the duration of my project I used to visit the market daily, in the initial 7 days as a DS (distributor salesmen) and from t he 8th day onwards as a supervisor with DS and analyze the market of ITC Bingo and Frito-Lays. While checking availability and visibility of Bingo snacks at Retail Outlets I came across following observations: 1) ITC has a good mix of traditional and modern type of distribution channel. 2) The response of customer towards Bingo is positive. 3) At major outlets the sale is good. 4) At big retailers there is a huge demand 5) Like Bingo there is only one Distributor for Lays in Andheri – Chetna Traders ) Small ‘Kirana’ shops and retailer get confused among the variants of Bingo! 7) All the shops where Lay’s and Bingo are not present, Balaji has dominated. 8) Shopkeepers ask for more credit even if they have and are already on credit 9) The total coverage of ITC Bingo snacks falls very short in comparison to Frito-Lays. 10) The problem is the lack of coverage and infrastructure 11) Lack of competent advertisement. 12) Bingo Lacking the Infrastructure 13) Balaj i is also a cut throat competitor 14) Lays have fixed PTRs 15) Balaji who who hardly spends on rack and nets also has PTRs and schemes 6) Parts of Jogeshwari, IRLA, lalubhai, Marol Military road are dominated by Balaji and then Lays 17) Unlike Lays and Balaji, Bingo faces a gap in demand and supply. 18) All the variants are never available at the W. D. point Analysis & Interpretation Demand of Bingo Interpretation: 1. The demand for Bingo is good and increasing because – Bingo! Is positioned as a youthful and innovative snack, offering the consumers with choice in terms of both formats and flavors including Local tastes. 2. Also because the name is catchy, easy to pronounce, recallable, trendy. 3. Bingo identifies itself as a brand which is youthful, fun and colorfulCriteria kept in mind when Retailers sell Bingo Interpretation: 1. After having a face to face communication with the retailers it was observed that the major influence they see in the buying pattern of the consum ers is that the consumers go for quality first then the size. 2. Similarly the criteria that the retailers keep in mind is at first the quality then the size but also the margin, because there a lot stiffness among the competitors and their schemes and offers. 3. In low income areas/slum areas retailers prefer to go for Balaji to any other because the consumers there go for the size/ quantity 4.The big and organized retailer go for the quality and Margin 5. Giving competition to Lays Interpretation: 1. Lays has revamped its branding strategy with new promotions featuring actress like Juhi Chawla, Kareena Kapoor etc. 2. About 35 AC BEST buses in Mumbai and metro in Kolkata are now branded by Kurkure 3. But Bingo has managed to do a dent in Lays market share. Is the fact that ITC spend close to 3 years researching, finding and analyzing the Finger snack segment to come up with its own indigenous variety responsible for Bingo's success. Problems faced to sell ITC BingoInterpretation: 1 . Brand Loyalty of Lays customer is posing threat to Bingo 2. Stagnant Market Share 3. Unawareness of the variety of flavours introduced by Bingo 4. Threats of local players like Balaji, Haldiram and Diamond Effect on sales by improving infrastructure Interpretation: 1. ITC was the first one to introduce racks which has helped them to achieve a considerable increase in terms of sales and visibility and availability. 2. Lays has heavier promotional activities, better infrastructure as it has modified racks which gives the advantage of keeping more stock 3.It is noted that Lays keeps on bringing in new packet ranges which Bingo does not. For e. g. the Rs 15 packets, Rs 30 packet and combo offer of 4 packets of Rs 20 each for Rs 60 4. Lays has more racks than Bingo Convincing the customer to purchase Bingo Interpretation: 1. The convincing is not required because Bingo has maintained the quality throughout since its launch 2. It is in good competition with Lays 3. Consumers can easily recall the brand and the product Rating Bingo and Lays Interpretation: 1. It can be seen from the data that at some stages Bingo is at par with the market leader Lays 2.Lays has a better and deeper penetration. 3. Lays has more salesman as compared to Bingo’s 4. Consumer’s point of view – Lays has many and clearly distinguished flavours Rack availability of Bingo as compared to Lays Comparing Bingo! To Lay’s 1. It is difficult to make out the flavour from seeing the colour of the packing which is not the case with Lays 2. Lays penetration is deep, and they have done it by reducing the demand supply gap and arranging better visibility by providing racks more than competitors. 3. Lays also gets the upper hand because it keeps on coming with new schemes, for e. g. hey give 4 Rs20 packet for Rs 60, we have no such schemes 4. Lays even has modified racks, customized to hold/contain more packets, this is some good strategy keeping in mind that it was ITC who ha d come up with the rack system. 5. Lays has a higher demand as compared to Bingo because of its promotion, they have characters in their advertisement which public/consumers can recollect even at a later stage e. g. Saif Ali Khan, M. S Dhoni whereas in Bingo we do not have such concept. Although it is noticeable but after having a considerable interaction with the retailer this is the most common topic they had put up. 6.The major difference between Lays and Bingo is that Lay’s as a brand has related itself to cricket. Relating to cricket is the promotion strategy in which the brand relates itself to the events and experience, and in Mumbai or in Maharashtra or in whole of India cricket mean mass, this way Lays already has a strong grip than Bingo. 7. Lays have a better, stronger and an efficient distribution system, talking in terms of availability of product then Lays is always available where Bingo falls short here as the stock is sometimes available and sometimes not caus ing inconsistency in the availability of the product. 8.Though it can be stated that because Lays has been in the market for a much longer period than Bingo so it has the brand advantage but Bingo still lags way behind in the a competent distribution process 9. Lays has 30% more rack installed than Bingo, making it the prime reason for the retailer to buy the product Porters 5 forces Model Threat of new entry: * As the market is growing at 30 percent annually, new entrants may consider it a profitable venture * As branded players are priced similarly, new players might penetrate by adopting a lower price or by offering more quantity at the same price (Balaji-strategy) New players with a distinct USP and marketing strategy may find it easier to enter the market (Bingo Strategy) * Unorganized players still account for half of the total wafer segment, thereby discouraging market entry * Veteran players such as Fritolay, Haldiram etc enjoy economies of scale, well-established distributi on and good distributor relations. Competitive Rivalry: * High Competition – Branded Players involved in cut-throat competition to increase market share, entice new consumers, find new markets * Low Quality differences among branded players. Quality difference between branded and unbranded offerings is offset by low price offered by unbranded players * Cost of switching is low as all players have a similar pricing strategy * Brand Loyalty is high for branded players Bargaining power of suppliers * Suppliers provide raw materials such as potatoes, spices and other ingredients. * Their ability to raise input costs is high. * Higher cost of input commodities leads to lower margins, making the market unattractive for distributors and retailers (in an already low-margin, high-volume market) Shortage of any input material may also affect production and thereby impact distribution. * Veteran players like Fritolay and ITC already have a well- established network of suppliers. ITCâ₠¬â„¢s e-choupal venture permits a steady supply of raw materials at the lowest price. Bargaining power of Buyers * Frito-Lay enjoys a healthy lead with a 45 percent market share for its portfolio of products * Competitor differentiation is in terms of variants and communication. * Ability to substitute is high as brands are priced similarly and distribution problems for one brand promote sales for the other. Price Sensitivity is high. An increase in the price of Lays may promote a switch to Bingo for most buyers (except for loyalists) * Threat of substitutes: * Indian Snack Segment is high-volume, low-involvement driven (thrives on impulse buy) * All snacks are considered to be substitutes of each other * Biscuits, Wafers and local snacks like Chakli, banana chips, Farsan etc are all substitutes of one another Recommendations/Suggestions 1. For distribution different vehicles should be used which has opening from 3 sides because a lot of time is wasted in the unloading the particula r order 2.The market report should be prepared more thoroughly 3. The routes should be predefined and the salesman should not mix up the routes 4. Some routes are very small to be covered for order booking for Bingo like IRLA Market so it can be combined with Lalubhai market 5. There should be less variations in giving different schemes to multiple shopkeepers as they eventually come to know about the schemes given to other shopkeepers and then they raise their demand to either reduce net rates or give additional schemes 6.Bingo can come up with different shapes of packaging in small areas where there is more sale of Rs 5 packet e. g. triangular packs, as they do not need racks to be put in because different packaging always attracts consumers. 7. Should increase the size of Rs 5 packets, because this is the main reason for less sale of Bingo, on the other hand Balaji is also tough competitor in terms of quantity 8. Company can opt for seasonal promotions because the sales in the mo nth of May-June are very low because the schools are closed. 9.Gift packs or combos with 4-5 flavours can be introduced in this period only 10. Posters on buses and trains can be done for e. g. the way Fanta has utilized the opportunity on local trains of Mumbai 11. Brand ambassadors should be introduced because Bingo has almost completed 5 years in the market, brand ambassadors because people can then relate to the brand and or the product 12. Also because Lay’s our prime competitor has quite some good brand ambassadors like Saif Ali Khan, M. S. Dhoni 13. Relating Bingo to current burning topics, the same way AMUL does in print ads. 4. Having too many flavours is causing some problem because the customers and even the retailer are not able to differentiate between different variants. 15. Even though it’s a good strategy as people are forced to try each flavour, the ones which are not going good in the market should be removed from the company’s portfolio. 16. T his would reduce the problem of confusion amongst the consumers. Conclusion From the survey of the retailers and the market comparison following conclusions can be drawn 1. Bingo’s sale has noticably increased by providing good infrastructure . Retailers put Bingo next to Lays which is a market leader 3. Such an brand image has to created which creates a lasting image, which can be done by introducing a couple of brand ambassadors 4. Lays still has the upper hand because it has been in the market for a longer time as compared to Bingo 5. Improving the distribution level to meet up the competition given by lays is the only way to cover up the demand suppy gap 6. Though Bingo is of good quality as noticed but it is yet to meet International Standards to give more stiff competition to Lays 7.In small localities Balaji is preferrred 8. A lot of time is wasted during the unloading of the order/stock during the ready stock. It is not thecase with Lays because the order for Lays are in bulk and as per the CFC boxes. Annexure QUESTIONNAIRE (RETAIL OUTLET) Outlet Name: – Outlet Type: – Route: – 1. How is the demand of Bingo? a) Very good ___b) good ___c) average ___ d) below average __ 2. Stock availability of various brands a) Lays ____ b) Bingo ____ c) Haldiram ____ d) Balaji_____ e) Parle______ 3. What criteria you keep in mind when you sell your product? ) Focus on Quality_____ b) Focus on Price____ c) Focus on Size___ d)Focus on Margin____ 4. How far do you think ITC Bingo has captured market over Lays? a) On a Small Scale_____b) On a Large Scale________ 5. What problem you face to sale ITC Bingo!? a) Size____ b) Brand Loyalty for other Brand_____ c) Lack of Awareness_____ d) Any Other 6. Has the sale increased by improving the infrastructure by Bingo? a) Highly Increased____ b) Increased____ c) Somewhat Increased__ d) Not at all increased 7. Do you have to convince customer to purchase Bingo? ) Yes ___ b) No ___ 8. Please assign a valu e from 1-5 to BINGO & LAYS a) For Excellent5 b) For Very Good4 c) For Good3 d) For Average2 e) For Bad1 9. Do you have a rack of Lays? a) Yes____b) No_____ 10. Do you have a rack of Bingo? a) Yes____b) No_____ References 1. http://www. itcportal. com 2. http://www. nowthatsnifty. com/2012/01/204-lays-potato-chip-flavors-from. html#. T9zOwCEggUg 3. http://www. the-top-tens. com/lists/best-flavour-lays-india. asp 4. http://pepsicoindia. co. in/media/fact-sheet. html

Wednesday, October 23, 2019

Choctaw Indians

The tribe of Choctaw Indians was originally located in the southeastern part of the Mississippi, southwestern Alabama, Louisiana and Georgia. This name for this tribe of Indians is attributed to various sources, some of these are the Spanish word chato which means flat because the Choctaw used to flatten the foreheads of their male infants and Haccha, a name of the Pearl River with which these people were associated . These people believe that they originated from â€Å"Ninah Waya†, which is a sacred hill located near Nozapter, Mississippi.The name â€Å"Ninah Waya† means â€Å"Productive Mountain† and is often referred to as â€Å"The Mother Mound†. The â€Å"emergence myth† is a part of Choctaw history. These Indians are supposed to have belonged to the Muskhogean linguistic family. Initially they existed as very large groups, but were significantly reduced in numbers due to infected foreigners who spread a number of epidemic diseases amongst thes e hapless Indians. The other tribes in this linguistic family are Creeks, Chickasaws, Seminoles and Apalachi .In comparison to the Chickasaw and the Creek who were their age old enemies, the Choctaws were more democratic and less warlike. The Choctaws lived in wattle-and-daub homes. These homes had walls consisting of pole frames covered with mud and bark and a thatched roof. They were agrarian in general and in this aspect were unsurpassed in the entire Southeastern part of the U. S, and used simple tools to cultivate corn, beans, sweet potatoes, and tobacco.They were so proficient in this activity that they were in the enviable position of possessing surplus food which they bartered in order to obtain goods that they did not have. Moreover, they utilized blowguns, bows and arrows, spears and traps to hunt animals for food and pelts. Their trading capacity was so great that they traded on a very large scale with other tribes and in order to communicate with their customers they dev eloped a simple trade language. In order to transport merchandise and animals hunted by them they used dugout canoes.The Choctaws were fond of sport and it occupied an important part of their culture. Their variety of lacrosse, which was very popular amongst the eastern tribes was a very rough game played with a stick. This game was used to promote social gatherings, bring about settlement of disputes and to train the participants for warfare. The number of participants in this game would be in the hundreds and all sorts of violence like biting, belabouring and kicking were permitted. Not surprisingly, the participants would suffer serious and sometimes fatal injuries.The outcome of this game had so much importance attached to it that Choctaw priests used to offer prayers in order to have an effect on the result of the game . The Choctaws took to riding horses and using them as pack animals with the advent of the Europeans in the 16th century. They developed their own specialized ho rse breeds and raised cattle. The 18th and 19th centuries were witness to the forced migration of the Choctaws farther and farther west in order to circumvent clashes with the European settlers.Initially they allied with the French later on they worked as spies for the Americans in the American Revolution, which lasted from 1775 to 1783, and reported the activities of the British. In the War of 1812 they allied with the U. S and fought under General Andrew Jackson and they also fought against the Creek in the Creek War that lasted from 1813 to 1814. The universal belief was that the land occupied by the Indians had gold in it, accordingly President Jackson brought about legislation that required relocation of the Southeast Indian tribes to lands west of the Mississippi River.The first victims of this inhuman deed were the loyal Choctaws, who were made to shift their location to the Indian Territory, which is in Oklahoma under the Indian Removal Act of 1830. Accordingly, as per the p rovisions of the 1830, Treaty of Dancing Rabbit Creek the Choctaw nations was forcibly relocated to South-eastern Oklahoma. The years from 1831 to 1834 saw these hapless Choctaws being subjected to a series of forced marches westward, which proved fatal for many of their numbers who succumbed to disease, hunger, exposure and attacks by bandits.Around twenty thousand Choctaws were shifted and only seven thousand survived this arduous journey notorious as the â€Å"The Trail of Tears†. The greed of the settlers was gratified to some extent by the year 1842 as most of the Choctaw lands had become the property of the settlers. Oklahoma, was chosen by the Choctaws as their promised land, because it was for the most part empty and was considered to be useless for any other purpose. However, this place proved to be very fertile and was utilized by them as an agricultural haven. The surviving Choctaws built a new city based on their agricultural genius.In the Indian Territory the Cho ctaw, the Creek, Cherokee, Chickasaw, and Seminole were collectively known as the Five Civilized Tribes, because they had organized governments with written constitutions and due to the fact that they had established public schools and newspapers. The Choctaw joined forces with the Confederacy during the American Civil War, which lasted from 1861 to 1865. Due to the ever increasing influx of non-Indian settlers, the Choctaws were unable to retain their lands, even in Oklahoma, where they had been ruthlessly relocated.Ironically, Oklahoma is a term invented by the Choctaw leader Allen Wright to connote red people and was initially used to denote the western half of the Indian Territory. The number of persons who identified themselves as Choctaw in the U. S. census of 2000 was approximately 87,000 and a further 71,000 identified themselves as having Choctaw blood. Federal trust lands are held by the Choctaw Nation of Oklahoma in the vicinity of Durant. Furthermore, the Mississippi Ban d of Choctaw Indians’ reservation is located near the Pearl River.Some Choctaw groups reside in Louisiana and what should be of encouragement to these hapless people, there has been a revival of traditional customs and unity between these groups since the 1950s . Women have traditionally been objects of veneration in the Choctaw culture. This honour has been accorded to them due their being the head of every family household and due to their being the caretakers of children and elders in the family. In legends these tribes are considered to be vegetarians and one of the Cherokee legends describes this epoch as the beginning of equality and mutual helpfulness between humans, plants and animals.Initially all three lived in harmony, however, with the passage of time, man became destructive and started to kill and eat some of the animals and in retaliation some of the animals invented diseases to limit the human population. True generosity was exhibited by only the plants, which provided not only food to man, but also medicine to cure these diseases . The historical evolution of the Choctaw makes one aware of their efforts in respect of economic development and the strong Tribal government which has resulted from such development.In the past, the Choctaw people had undergone several hardships like health problems and reliance upon the federal government for the bare necessities of life. However, subsequent to the year 1945, the situation has improved drastically and the strong tribal governmental leadership and appropriate planning have made the Choctaw people self reliant. With the improvement in employment and educational opportunities, availability of better housing and healthcare facilities a resurgence of the Choctaw community and their cultural arts has transpired and this has brought about betterment in their standard of living.The language of the Choctaws and their native culture are no longer threatened with extinction as they had been saved and st rengthened due to their efforts. At present Choctaw community can be considered to be a successful community. This is due to the fact that they not only preserved their culture but did so in the face of great adversity. The Choctaw Indian Reservation is spread across 35,000 acres of Tribal lands, which are located in ten counties of the Mississippi. The federal government is responsible for safeguarding these lands.These sites are Pearl River, Red Water, Bogue Chitto, Standing Pine, Tucker, Conehatta and Bogue Homa. The Tribal government is headquartered in Pearl River and is the largest of these lands. The Choctaws enjoy several traditional cultural activities in addition to those provided by modern society. Their artistic output comprises of hand woven baskets made from Mississippi swamp cane, beadwork, etc. They are also famous for their dances, cooking and sewing traditional apparel. In the modern world they are active in almost all fields of scientific and commercial endeavour. In contrast to the past, when they had been relegated to the background, these people can be assumed to have become a part of the fast paced and exciting American way of life. These people are highly creative and gifted and some of their special events, which enable them to congregate as a Choctaw community in order to commemorate their tribal traditions, are the annual Choctaw Indian Fair held in the month of July in the Choctaw Indian Reservation and the spring festivals of the Choctaw communities . Works Cited Page Ferguson, Bob.Choctaw Chronology. Retrieved from http://www. choctaw. org/history/chronology. htm on October 6, 2006 Rita Laws, WAS THE AMERICAN ABORIGINAL DIET VEGETARIAN? , retrieved from www. animalvoices. org/aboriginal. htm. on 06. 10. 2006. Retrieved from http://www. choctaw. org/culture/welcome. htm on 06. 10. 2006. Team Sports. Choctaw. Retrieved from http://www. cradleboard. org/cnat/resource/choctaw. htm on October 8, 2006 Waldman, Carl. â€Å"Choctaw. † Microsoft ® Encarta ® 2006 [DVD]. Redmond, WA: Microsoft Corporation, 2005.

Tuesday, October 22, 2019

Free Essays on Body Art In The Work Place

â€Å"body art,† I think about self-expression. It comes in many forms such as tattoos, body piercing, skin branding and scarification, and to even more extreme measures such as amputation of body parts. Body art has been an accepted form of body modification for thousands of years. Tattooing has been around since 12000 BC; records prove that they â€Å"were found in Egypt during the time of the building of the pyramids† (Desai). The earliest forms of body piercing also date back to the Egyptians, where Pharos would have their navels pierced (â€Å"Body Piercing†). Ever since then, this art form has made its way all around the world, and it is becoming a widely accepted form of self-expression. However, it is also considered an unacceptable way to modify your body, especially in the work place. I feel that no such person adorning any form of body art, no matter how extreme the case, should be denied a job that they are qualified to perform. I do not think people should judge others by their first impression of a person. A man who wears a suit and tie would be considered to be a better person than a teenager that wore baggy jeans and an oversized coat, and that is what I think is wrong with the world today. People judge others without getting to know them first; they usually discriminate against people by appearance. When someone wants to get a job, they must first have an interview with a manager of that business. In that interview the person is asked several questions, so that they can get a better feel for the person they are about to hire. More than often, the individual would be shunned away due to having piercings on the face and/or visible tattoos, as opposed to a person who had neither. An individual who has been subject to this type of discrimination says, â€Å"I have 16 piercings, and most of them are on my face. I have a hard time finding a job, and it is irritating† (Arcade). In a sur... Free Essays on Body Art In The Work Place Free Essays on Body Art In The Work Place When I think about the words â€Å"body art,† I think about self-expression. It comes in many forms such as tattoos, body piercing, skin branding and scarification, and to even more extreme measures such as amputation of body parts. Body art has been an accepted form of body modification for thousands of years. Tattooing has been around since 12000 BC; records prove that they â€Å"were found in Egypt during the time of the building of the pyramids† (Desai). The earliest forms of body piercing also date back to the Egyptians, where Pharos would have their navels pierced (â€Å"Body Piercing†). Ever since then, this art form has made its way all around the world, and it is becoming a widely accepted form of self-expression. However, it is also considered an unacceptable way to modify your body, especially in the work place. I feel that no such person adorning any form of body art, no matter how extreme the case, should be denied a job that they are qualifie d to perform. I do not think people should judge others by their first impression of a person. A man who wears a suit and tie would be considered to be a better person than a teenager that wore baggy jeans and an oversized coat, and that is what I think is wrong with the world today. People judge others without getting to know them first; they usually discriminate against people by appearance. When someone wants to get a job, they must first have an interview with a manager of that business. In that interview the person is asked several questions, so that they can get a better feel for the person they are about to hire. More than often, the individual would be shunned away due to having piercings on the face and/or visible tattoos, as opposed to a person who had neither. An individual who has been subject to this type of discrimination says, â€Å"I have 16 piercings, and most of them are on my face. I have a hard time finding a job, and it is irritating† (Arcade). In a sur...

Monday, October 21, 2019

Project Management on World Trade Organization ministerial Conference of 2005 The WritePass Journal

Project Management on World Trade Organization ministerial Conference of 2005 Executive Summary Project Management on World Trade Organization ministerial Conference of 2005 ). High Power, Low Interest Hong Kong as one of the key members of the WTO was the host to the fifth ministerial conference   in the year 2005. Though being a key member, Hong Kong has not shown much interest in the activities of the WTO and has not taken any proactive steps in issue resolution of the ongoing issues of the WTO. Be it agriculture or environmental issues,Hong Kong remains to be a silent spectator in most cases which clearly indicates the lack of interest in influencing the member states or steering them to decision making on specific issues (BBC, 2013). Low Power, High Interest The farmers and the agriculture community worldwide have high interest in the activities of the WTO as the trade agreements that are negotiated and agreed upon have a serious bearing on their livelihood and concerns. There is a growing concern relating to fairer trade markets, food security and farming subsidies. Though there is a lot of interest shown by the farming community, they do not have the power to speak and hence do not have the influencing capability. The increase in the suicide rates of farmers is also attributed to the failure of WTO to understand their concerns and the lack of transparency and inequality in dealings of the WTO (Long, 2007; Shiva, 2014). Researchers also suggest that there is a lack of understanding from the WTO committee members on the needs of the farmers and the decisions made are not in line with their demands (Anderson and Martin, 2005). Low Power, Low Interest The last type of stakeholders have the least power and are also not very much interested in the activities of the WTO.   The citizens of Hong Kong for example, belong to this stakeholder group. Given that the multilateral agreements are huge and complex, the authorities do not have the capacity and capability to scrutinise the details of all contracts. Also, the authorities of a country are not held accountable for the negotiations and agreements signed. This makes them lose interest given that they neither have the power nor the capacity to influence the decision making. Also there are restrictions that prohibit them from questioning the authority (Keohane and Nye, 2001; Scharpf, 2000). Stakeholder Management Stakeholder management is essential for the smooth communication and functioning of an organisation and also to ensure that the objectives of the organisation are achieved. Stakeholder management should be in line with the strategic management objectives of the organisation and the type of the stakeholder that needs to be satisfied should be taken into account depending on the organisation type in order to ensure that these expectations are met. It is essential to first identify the various stakeholders, their role in the organisation, the decision making authority they have in the organisation and how much their ideas or ideals would affect the success of the organisation. Once these are identified, it is essential to develop a stakeholder management strategy that is aimed at not only satisfying these stakeholders but also helps achieve the overall objective of the organisation (Freeman, 2001). In a multicultural organisation or where the organisation is huge and spans across different continents and cultures, the stakeholder management strategy becomes inevitable. It defines the communication methods and helps understanding the do’s and don’ts in each geographic location. It also helps achieve transparency in operations and facilitates better participation of the stakeholders in the decision making process. Stronger business decisions that are sustainable, long term and ethical are facilitated by a good stakeholder management approach (Carroll and Buchholtz, 2014). Communication Management Researchers believe that not all stakeholders of an organisation have equal importance. For example, in a non-governmental organisation which is aimed at helping people, the pubic might be the key stakeholder as opposed to a business organisation which aims at satisfying the primary needs of the shareholders. Hence, in a diverse world where the needs of the organisations differ, it is essential to understand the primary stakeholders who needs to be satisfied and devise a communication management plan to ensure that the communication to these stakeholders are made in near real-time and in an effective manner (Podnar and Jancic, 2006; Jacobson et al, 2009). Tuckman’s Communication Model Bruce Tuckman devised a five step communication model in the year 1975. These five steps includes: Forming Storming Norming Performing and Adjourning Forming: This is where the leader gives the guidance to the team and the initial stage in the communication process. This is a stage where the roles and responsibilities are unclear Storming: Brainstorming activities take place, compromises happen, clarity increases and the team members get a basic understanding of what is required of them Norming: The team members agree by consensus. The leader facilitates the decision making but the team members are now in a position to agree. The roles and responsibilities defined by the leader in the forming stage are now very clear and evident. Performing: The team members are strategically aware and are able to execute their responsibilities and perform better in order to achieve the goals. They work on their own and there is very little interference from the leader. The leader is called for when there is guidance required both in terms of personal and interpersonal development Adjourning: Also known as Deforming or Mourning, refers to the breaking up of the group after the successful completion of the task. This stage involves identification of good performers, the well-being of the team and also measuring the performance. (Tuckman, 1977) Conclusion This report gave a brief about the role of the project manager in the HK 2005 WTO ministerial conference and the various stakeholders, the level of interest and the power to influence the decision making of the WTO. Furthermore, this report also discussed effective stakeholder management techniques and methods, communication strategy in relation to the WTO. References Freeman (1984) Strategic Management, A Stakeholder Approach, Pitman, Boston Podnar, K., Jancic, Z. (2006). Towards a categorization of stakeholder groups: An empirical verification of a three†level model. Journal of Marketing Communications, 12(4), 297-308. Jacobson, S. K., McDuff, M. D. (2009). Communication as an effective management strategy in a diverse world. Wildlife and Society: The Science of Human Dimensions. Tuckman, B. W., Jensen, M. A. C. (1977). Stages of small-group development revisited. Group Organization Management, 2(4), 419-427. Carroll, A., Buchholtz, A. (2014). Business and society: Ethics, sustainability, and stakeholder management. Cengage Learning. Freeman, R. E., McVea, J. (2001). A stakeholder approach to strategic management. Scharpf, F. W., Schmidt, V. A. (Eds.). (2000). Welfare and work in the open economy: volume ii: diverse responses to common challenges in twelve countries (Vol. 2). Oxford University Press. Keohane, R. O., Nye, J. S. (2001). Power and interdependence (Vol. 3). New York: Longman. Shiva, Vandana (2014) Of food, farmers and WTO’s doublespeak, Available at: asianage.com/columnists/food-farmers-and-wto-s-doublespeak-972 accessed on 06/12/14 Long, Jessica (2007):â€Å"WTO Kills Farmers†: India Free Market Reforms Trigger Farmers’ Suicides, Global Research Anderson, K. and Martin, W. (2005), Agricultural Trade Reform and the Doha Development Agenda. World Economy, 28: 1301–1327. doi: 10.1111/j.1467-9701.2005.00735.x BBC (2013): Profile: World Trade Organization, Available at: http://news.bbc.co.uk/2/hi/europe/country_profiles/2429503.stm accessed on 05/12/14 WTO (2005): Hong Kong WTO Ministerial 2005: Briefing Notes, The â€Å"Win-Win† Potential for trade and environment, Available at: wto.org/english/thewto_e/minist_e/min05_e/brief_e/brief11_e.htm accessed on 05/12/14 HKPA (2006): Hong Kong People’s Alliance on WTO, Wayback Machine, Available at: Accessed on 05/12/14 Target WTO (2005): Target World Trade Organisation, Available at: targetwto.revolt.org/ Accessed on 05/12/14 Alam S (2008): Sustainable Development and Free Trade, Institutional Approaches, Routledge, UK Heydon K (2006): After the Hong Kong Ministerial Meeting: What is at stake?, OECD, France United Nations(2005): Perspectives from the ESCAP Region after the Fifth WTO Ministerial Meeting: Ideas and Actions Following Cancà ºn (Studies in Trade and Investment), United Nations

Sunday, October 20, 2019

Correct Use of the Adjective Reincarnate

Correct Use of the Adjective Reincarnate Correct Use of the Adjective Reincarnate Correct Use of the Adjective Reincarnate By Maeve Maddox The word reincarnate used as an adjective is extremely popular with writers who comment on politics and entertainment. Many of the ways in which the word is used, however, are questionable. First, some definitions. Incarnate is related to the Latin word for flesh (caro). To incarnate is to enter into a fleshly body. The Incarnation is the Christian doctrine that God inhabited a human body as Jesus. Pre-Christian belief included the belief that a god could walk the earth in human form. The religious concept of reincarnation is the belief that when a human body dies, the spirit that inhabited it is reborn into another body. As an adjective, incarnate often follows a noun and means in the flesh. Ex. Some regarded Hitler as the devil incarnate. Like incarnate, the adjective reincarnate is almost always placed after the noun it describes. Ex. Many believed that John the Baptist was Elijah reincarnate. As an adjective reincarnate means reincarnated. Here are some examples of reincarnate from the web. Some are used incorrectly. 1. Palin may well be Dick Cheney’s reincarnate. 2. The big question: Is G.W. Bush the reincarnate of our lord and savior? 3. Look at GOP’s embrace of Sarah Palin – a Bush reincarnate – as its future savior. 4. Bush essentially describes himself as a reincarnate of Harry Truman. 5. But what if shes pregnant with the Michael Jackson reincarnate? 6. I dont know anyone, liberal or conservative, that thinks Michelle Obama is some kind of Jackie Kennedy reincarnate. 7. Hoping in vain to be perceived as John F. Kennedy reincarnate, in the summer of 1999 Bill Clinton†¦ 8. From the beginning I have said that this hot young man must be Elvis reincarnate. 9. If Bush pardoned someone who re-offended, the Times would run 47 front page stories on the person and act like he was Son of Sam reincarnate. 10. Bush’s agenda to reincarnate NATO, inspired by the Wolfowitz document, is key to this oil strategy. Comments Items 1-5 use reincarnate as if it were a noun. The noun form is reincarnation. Corrections: Dick Cheney’s reincarnation (the possessive calls for a noun) the reincarnation of our lord and savior (the article the calls for a noun) a Bush reincarnation (the article a calls for a noun) a reincarnation of Harry Truman. (ditto) the reincarnation of Michael Jackson (see number 2.) NOTE: Strictly speaking, for a person to be somebody else reincarnate, the somebody in question should be dead. We can suggest that someone is Truman reincarnate, or Michael Jackson reincarnate, because Truman and Jackson are dead. In the case of the living, like Cheney and Bush, a play on the word clone might be more apt. To suggest that someone is a living person reincarnate conjures up the spooky idea of two spirits inhabiting one body. Items 6-8 use the adjective reincarnate correctly. Item 9 is iffy. In one sense Son of Sam is still alive in the person of lifer David Berkowitz. On the other hand, the murderer Son of Sam is presumably dead, i.e., off the streets. Son of Sam reincarnate works, but the writer could have come up with a murderer who, like the Wicked Witch of the East, is not only merely dead, but really most sincerely dead. Item 10 uses reincarnate as a verb. The questionable use here is not that NATO is not a fleshly body inhabitable by a spirit. Reincarnate and its forms are often used figuratively. Whats wrong here is that NATO never died. If NATO had been dissolved and then a new organization formed under a new name to include the old Soviet bloc, reincarnate would be appropriate. ACORN (Association of Community Organizations for Reform Now), for example, is busily reincarnating under various new names in the different states. Bottom line: dont confuse the post-positional adjective reincarnate with the noun reincarnation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Select vs. Selected10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Saturday, October 19, 2019

CLIMATE CARS MARKETING REPORT Essay Example | Topics and Well Written Essays - 2500 words

CLIMATE CARS MARKETING REPORT - Essay Example and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. Contents Growth of science and technology over time has proved to be advantageous for modernization in the world. Living standards of the individuals have radically improved with the contribution of modern technologies. However, with time, ecological balance of the environment is depleting substantially. This paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in U.K. and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. ... Educated individuals in the contemporary world are taking prompt initiatives to ensure protection and preservation of environment. This report would try to focus on the business of ‘Climate Cars’, which is a company engaging in eco-friendly transportation services in United Kingdom (U.K.). At the end of the research, the paper would comment on the strategic ways through which climate cars can enhance their performance in the next three years (Hakim, 2000). The learnt from the essay report would help to examine the importance of marketing and its evolution over time. However, the paper would also put some emphasis on the growing consciousness of environmental protection nowadays (Casals and Garcia, 2013). History of Eco-Friendly Transportation in United Kingdom After the World War, Industrial Revolution had increased the aggregate demand and wealth thresholds in the market. From 1950 to 1979, number of vehicles in U.K. had increased by 500%. It was at this point of time w hen Transport Planning became a crucial segment of engineering in U.K. After the global oil crisis in 1973 and the global energy crisis in 1979, the market analysts in U.K. had started understanding the importance if Sustainable Transportation (Parker, 2009). Since then, many private companies had started to contemplate manufacturing hybrid cars in U.K. Figure 1: First Electric Car (Source: Parker, 2009) The above picture is of the first electric car built by a Victorian inventor, Thomas Parker. Over time, there were many companies who have engaged in the manufacture of electric cars in the market. Analysis of the Present Market At present, there are many multinational companies that operate in the market of U.K. for

Friday, October 18, 2019

Critically Debate The Arguments For And Against Global Mega-Mergers Essay

Critically Debate The Arguments For And Against Global Mega-Mergers - Essay Example With the growth in the competition and with the rising trend of globalisation, it has been found that most of the companies are merging together in order to avail several advantages. These mergers are the result of the strategy to become world market leader in certain sector or at least to reach a critical mass. There is significant growth in the international mergers and acquisitions that are taking place across the boundaries of any particular country (Einy & et. al., 1995). Arguments For and Against Global Mega-Mergers The international mergers and acquisitions are conducted for the purpose of gaining strategic benefits in the market of a particular country. Salent & et. al. (1983) stated the fact that when an industry is oligopolistic with identical goods and cournot competition along with constant marginal cost and linear demand then in such circumstances a merger tends not to be gainful unless and until it encompasses more than 80 percent of the firm (Salant & et. al., 1983). M ergers in case of Cournot oligopoly is recognised to be quite lucrative if both the merging companies possess asymmetric information regarding market demand (Das & Sengupta, 2001). It has been argued that the cross border M&A is the key to flow of foreign direct investment. Greater share of the total merger tasks tend to be performed largely across international borders (Clarke, 1983). International mergers & acquisitions are a trend nowadays. Most of the top managements of the companies argue the fact that international mergers lead to benefits of scale, high shareholders’ value, access to new markets as well as low overheads. However, it can also be argued that mergers lead to cultural differences, in terms of organisation culture along with national culture as well which is considered to be the biggest challenge in such integration. It has been noted that successful integration of an international merger is quite a long method which is assisted by a sense of equality and c ommon management goals, programs and tasks (Olie, 2002). The new form created because of the merger activity is anticipated to possess increased market share that may facilitate to minimise competition. Although the minimisation in the completion is harmful for the public interest, it can assist the firm in earning more profits (Otchere & Mustopo, 2006). Mergers can assist the firms in dealing with the threats of multinationals and struggle on an international scale. It has also been argued that mergers might permit high investment in Research & Development (R&D) since the new firm is expected to garner significant profits. This will result in better quality of goods for the consumers. Mergers have been found to be quite advantageous in a deteriorating industry where the firms are facing problems to stay buoyant. It has been argued that in case of conglomerate mergers, two firms belonging to distinct industry merge together. Therefore, one of the benefits received in such mergers is sharing of knowledge that is generally applicable to distinct industry (Gal-Or, 1988). The arguments against global mega-mergers is that when

Nursing Essay Example | Topics and Well Written Essays - 250 words - 9

Nursing - Essay Example Lack of confidence within ER is dangerous given that a nurse is expected to have good assessment skills in gathering patient history and physical assessment and results to poor determination of the right urgency levels to be applied to deal with emergency patients and this could result to complications or death (Manton, 2004). The delivery of trauma-focused cognitive-behavioral therapy to ER nurses aims at assisting nurses in attaining a more balanced picture to replace upsetting thoughts about traumatic events especially if such thoughts are distorted or irrational. ER nurses are expected to pay attention to detail and remain calm under pressure (Pegels, 2003). Through PSTD therapy, the ER nurse understands that their role involves urgent life-or-death situations daily and calm is needed to work with specific treatments. Working and managing staff that are older and more experienced staff in the ER is hard. In most cases, conflicts arise in problem resolution and this may delay attendance to the patient before arriving at a consensus. The experienced nurses’ belief their way is tested and bears more weight unlike that from novice nurses (Pegels,

Thursday, October 17, 2019

NASA General Aviation Propulsion (GAP) Diesel Engine Research Paper

NASA General Aviation Propulsion (GAP) Diesel Engine - Research Paper Example NASA’s General Aviation Propulsion (GAP), started in the 2000, is one of the programs that have pioneered to revolutionize the aviation industry and transform the development of engines of future. The aim of the program is to develop an innovative engine which ushers in affordability, comfort and reduced cost for the aviation industry. The new engine is to reduce noise and vibrations and load on pilot for monitoring the plane, thereby adding greater comforts to the passengers. The aim of the paper is to discuss on GAP programme implications in the aviation industry and describe the working and usage of two engines developed as a part of the project. The paper also analyzes the challenges faced during the development and aviation industry in general. The advantages of new engines in terms of cost and efficiency have been dealt in detail in the paper. The new programme has been developed by NASA in collaboration with Advanced General Aviation Transport Experiment (AGATE). The GAP engine runs on 200 HP, liquid cooled, two stroked engine that runs on jet fuel. The engine is expected to cost half the price of conventional engines of 200 HP. This would make the new engines a major success in terms of fuel efficiency by reduction in the dependency for leaded gasoline thereby improving maintenance, passenger comfort and ease of use. Teledyne Continental Motors, Aerosance Cirrus Design, Hartzell Propeller, Lancair and Mod Works together partnered with NASA to develop diesel engine, an advanced piston engine. Although being heavy diesel engines are the reliable engines which combine technologically advanced construction coupled with two stroke engine. The GAP diesel engines offers noise and vibration free facility to the passengers with low speed propellers, feasible technology to use. With less than one-fourth of fuel consumption as compared to the current engines, the new GAP engines offer reliability, comfort, and greater control over the design and process