No Dignity Was Present By Their Masters - 1639 Words

Slaves were not known as being human beings, but as a possession to their masters. No dignity was present by their masters. For example, in 1738, the Dutch slave ship, Leuden smashed into some rocks with more than seven hundred slaves aboard. (Altman) There was no way the crew could control so many slaves. The crew of the Leuden locked the hatches to slave deck, and abandoned the boat, leaving 702 people to drown. (Altman) There were plenty tragic events such as this that happened along the journey. Many of the slaves could not make it to the next step of the trading process. With the remaining slaves left that were alive, the next step was to be sold. There were markets full of slaves and their families. Families would be separated, and†¦show more content†¦Approximately thirty-nine lashes was the normal punishment. (Clark) After a lashing, the slaves were often bathed in salt and red pepper. The amount of burning and pain this would cause is unexplainable. The slaves were not paid for their work, and life was very difficult for them to live day by day was a miracle for them. Not only did they suffer mental, and physical abuse, but even the government now had hypocrisies against the slaves. Basically, everyone was against the slaves, except the slave community. The slaves, if religious were not to sing or play any instrument, especially the drum. The drum in Africa was the instrument to excite the crown, and used for the people to make their voices loud and clear. (Clark) The drum displayed to much exuberance for the slave masters and the church in America. The slaves saw their own masters go to church and act like a godly person, but it was unbearable for the slaves to see how much this was contraindicated once their masters got home. The slaveowners would master the doctrine taught to slaves. For example, one slave master misconstrued the context of the Bible, and told his slave, â€Å"you must be a good slave†. (Clark) Slaveowners wanted to make their slaves felt like they were supposed to be obedient to the slaveowners, while the words they heard were sorely taken out of context from the Bible. Also, the slaves had no status in a court room. Slaves word valued the cry of an animal or inanimate object, neverShow MoreRelatedMaster Visconti s Ntoni By Giovanni Verga1451 Words   |  6 PagesMaster Visconti’s Ntoni After World War II Italy was in shambles, and the rural nation struggled to close the developmental gap between itself and other European nations. It was during this time, in 1948, that Luchino Visconti filmed La Terra Trema, or The Earth Trembles, on the island of Sicily. It was a critically acclaimed adaptation of I Malavoglia, or The House by the Medlar Tree, written by Giovanni Verga in 1881. Life on the island as depicted by Verga had barely changed in the approximateRead MoreCalifornia Should Adopt Oregon s Death With Dignity Law826 Words   |  4 PagesCalifornia should adopt Oregon’s Death With Dignity law (DWDA). Death With Dignity also called assisted suicide, right to die, and physician assisted suicide (PAS) allows physicians to prescribe lethal drugs to patients with a long term illness. In order for them to get a hold of such medications they must have six months or less to live and willingly request this. Reed Karaim author of, â€Å"Assisted Suicide† explains a study conducted by Margaret Battin, a prominent professor of philosophy and internalRead MoreThe Tempest - Relationship Between Prospero and Caliban1667 Words   |  7 PagesWith close reference to appropriately selected episodes write about the dramatic methods Shakespeare uses to present the relationship between Prospero and Caliban. ‘The Tempest’ was the last play written by Shakespeare and is widely regarded to be his greatest play. ‘The Tempest’ is thought to have been written about the year 1610. All of Shakespeare’s previously used genres are in the play: romance, tragedy, comedy and history. ‘The Tempest’ adheres to the three classical unities, unity of timeRead MoreMinimum Wage vs. Slavery1407 Words   |  6 Pagesthat of slavery is preposterous! In slavery, especially the slavery that occurred in America, human beings lacked more than just proper compensation for their labor. Along with not being fairly rewarded: families were ripped apart by slave trades, dignity could never be gained, scare tactics and inferiority were at an all time high, women were raped, people were beaten almost to death, and the list goes on. There is no way to downplay minimum wage. People work extremely hard and don’t receive the payRead MoreEssay on A New Kind of Woman in Jan e Eyre by Charlotte Bronte1194 Words   |  5 Pagesinstill on her. Her cousin, John Reed, treats Jane the worst of all, but Jane states that she is â€Å"habitually obedient to John,† (6) showing how for some time she behaves as a traditional woman behaves, for she obeys him despite of the circumstances present that place her on an unjust level. In Mrs. Reed’s eyes Jane is a badly misbehaved child that only causes her problems and heartaches. Mrs. Reed chooses to send Jane off to Lowood School, a school for orphans, where Jane encounters even more injusticeRead MoreAnalysis Of The Film Sankofa 927 Words   |  4 PagesSankofa is an Ankan word which means, â€Å"We must go back and reclaim our past in order to move forward ( Diop, 2014).† The film Sankofa was produced in the year 1993 in Ghana directed by Haile Gerima. It is based on the Atlantic slave trade. It is the story slavery from the point of view of Africans. In the film, all characters represent an element of African American culture (Gerima, 1993). It also shows the traditional racial scale with the whites at the top followed by Half-castes in the middleRead MoreContemporary Nursing Theories1685 Words   |  7 PagesCallista Roy, as what she had stressed in her adaptation theory, Nursing is â€Å"a humanitarian art and expanding science that influences and alters stimuli to encourage and to aid humans capability to adapt† (Timby, 2009, p. 7). It is apparent that nursing was portrayed by the two theories as a profession that helps people to adapt and to realize their full potential. Both theories illustrated the profession as possessing related endeavors. Adaptation Theory As previously mentioned this paper will focusRead MoreEssay on The Myth of Sisyphus1230 Words   |  5 Pageswithout a master seems to him neither sterile nor futile. Each atom of that stone, each mineral flake of that night-filled mountain, in itself forms a world. The struggle itself towards the heights is enough to fill a mans heart. One must imagine Sisyphus happy. (p.91). Sisyphus life is transformed into a victory by concentrating on his freedom and his knowledge of the absurdity of his situation. The ideas behind the development of the absurd hero are present in the first Read MoreDu Bois And Booker T Washington Essay1150 Words   |  5 Pagescenturies. The facade of unity among these leaders was broken when Du Bois addressed Washington’s book, Up From Slavery, in a chapter named â€Å"Of Booker T. Washington and Others† from his novel, The Souls of Black Folk. Although he did acknowledge the accomplishments of Washington, Du Bois was clearly opposed to most of his ideas. Through the topics of submission and education, Du Bois exposes the paradoxical nature of Washington’s plan and presents a stronger argument than the passive Washington. AsRead MoreEssay about Slavery and African Born Slaves1328 Words   |  6 Pagesher people. She meets slaves who are African born and who fight to rebel in order to resist the temptation to assimilate and forget their true, singular identity as Africans. In the beginning, the main character Mona was seemingly apathetic and ignorant toward her heritage. She was disrespectfully taking obscene pictures in a fortress that had been a part of the slave trafficking out of Africa during the Atlantic slave trade. After wandering into the fortress’ dungeon, she is transformed into an

Essay on Unemployment and Migration in the Philippines

Labor migration has created jobs for millions of Filipinos; however its success shadows its real cause. Unemployment in itself alone has many diminishing factors for growth and development. The cycle of problems of the country continues to grow which include migration, unemployment, poverty, and underemployment. This paper will aim to illustrate the effects of international migration due to unemployment status. The issue of high unemployment is a great factor in the development of the country and is generally affected by several elements such as lack of job opportunities, population growth, the annual increase in the labor force insufficiently met by the labor market, and particularly more attractive prospects in developed countries†¦show more content†¦Despite the country’s fast growing economy, it does not benefit much of the ordinary people as the above results show. Economic growth has been limited to very few sectors that do not contribute to poverty alleviation and job creation (Heydarian, 2013). Asis (2006) noted that â€Å"the absence of sustained economic development, political instability, a growing population, double-digit unemployment levels, and low wages† resulted to Filipinos leaving their homes and families to search for better opportunities in foreign countries. The first recorded Filipino migrants were members of royal families in Sulu who have trade relations with Chinese emperors in 1417. Then the galleon trade paved the way for men to work in ships and travel to the United States and Spain (European Union, 2009). The export of laborers was seen by the Marcos administration in the early 1970s as a solution to economic problems when it coincided with the surge in the demand for contract workers in the Middle East (O’Neil, 2004). Most migrants in this period were men as the available work were under construction of infrastructures. It changed in the 1980s to demand for women as domestic and service workers (European Union, 2009). Today labor migration has continued to become a response to many issues that the country faces such as unemployment, underemployment, and poverty. In 1975 there were almost 40,000 workers whoShow MoreRelatedThe Development Of The Philippines1419 Words   |  6 PagesThe Philippines is located in the South-East region of Asia, this region consists of other countries such as Indonesia, Malaysia, Thailand, Vietnam, and others. The Philippines would be categorized as a developing country in stage three of the demographic transition model. With a falling birth rate of 24.24 per every 1000 people, with a low death rate of 4.92 per every 1000 people. 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However, currently, there are limited studies done to probe the migration-poverty nexus. Pernia [2006] conducts a study to investigate the role of remittances in poverty alleviation and regional development utilizing panel data on the regions of the Philippines. The study empirically testsRead MoreUnemployment And The Rate Of Unemployment Essay1271 Words   |  6 PagesRate of unemployment The definition of ‘Unemployment’ is given by International Labour Organisation (ILO) and adopted by Bangladesh Bureau of Statistics (BBS) as â€Å"A person aged 15 years and over is considered as unemployed if he/she do not work at all during the preceding week of the survey (even an hour in the reference week) and is actively looking for work or is available for work but do not work due to temporary illness or because there is no work available†. The rate of unemployment increasedRead MoreThe United Relations Between India And Indian Immigrants1356 Words   |  6 Pagescountry like India which is known for its rich cultural and religious history, couldn’t keep itself submissive from the concepts of immigration. Homo sapiens coupled with migration have been in co-existence from time immemorial. Migration has an age old story of its own in relation to national and international aspects. Migration of people or capital or technology has a huge impact on people and their lives. The terms developed, underdeveloped or developing are used to describe the symptoms of a countryRead MoreEssay On Global Care Service980 Words   |  4 Pagesas even broadening across different nations. It may be completely turned and treated as a commodity, or it may depend on a number of family members such as grandparents, uncles and aunts. 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Thus, the former belief that America should remain neutral and respect state sovereignty was replaced by the belief that America’s role was to be the world’s policemanRead MoreGlobalization and the Destruction of the Philippines2113 Wor ds   |  9 PagesIntroduction In January 1995, the Philippines joined the globalized trade, and since then Philippines lost its rich culture and land, economic globalization had a colossal negative impact to the nation. The Philippines is in an upheaval, as economic growth from globalization has caused an immense social gap and distress in the nation’s health system. One can argue that economically, it is flourishing due to foreign currency remittance, but the Philippines still lags behind its Southeast Asian neighboursRead MoreThe World s Largest Rate Of Migrant Workforce1075 Words   |  5 PagesDubai rests on how and what the authorities will react in the years to come. The UAE with the world’s largest rate of migrant workforce continues to show upward trend with workers from India, Pakistan, Sri Lanka, Philippines, Indonesia, Australia, USA, Europe and others. Along with the migration there is the mingling of different cultures. The different languages, ethnic backgrounds and customs have broug ht in various skills and competencies which have resulted in a number of benefits, including enhancedRead MoreThe Philippines: A Struggling Economy1620 Words   |  7 PagesThe Philippines has long been a country with a struggling economy. Ever since World War II, they have struggled to have a steady government and labor system. Independence did not bring any social changes to the country. The hacienda system still persists in the country, where large estates are farmed by sharecroppers. More the half the population are peasants and 20 percent of the population owns 60 percent of the land. Although the sharecropper is supposed to receive half of the harvest, most

Feelings through literacy Essay Example For Students

Feelings through literacy Essay Both these men seem to be sad people who have no control over their own life and have no intention of actually making their lives more interesting, so they used fantasy to make sure they are happy with their lives. In my opinion they both consider their lives so bad now they dont think they can save themselves from what they have become. In actual fact they are lazy. Mitty is being ruled by his wife and that is forcing him into his fantasy world of power and military status. Michael is making his life more complicated by telling lie after lie about his life, because one day it will catch him up and make his life more miserable. The structures in both stories are different but in some cases can be similar. They both use the switches between reality and fantasy. In Walter Mitty the switches are a lot more obvious and the fantasy is distinguishable from the reality. His fantasy is a lot different to the normal world he lives in. In the Poor Relations Story, Michael leads his two lives but they are a lot closer than Mittys two lives. He tries to be the opposite of himself. But it is a real person he could be. The two lives are two that exist in the real world anyway but he just wants to be the other side of society and be successful. It is hard to see the transition from reality to fantasy life and this makes the story seem more interesting. Walter Mitty and Poor Relations story both use language that is commonly used and is easy to follow. However in the Poor Relations Story it uses a wider range of vocabulary using such words as abhorrence, repudiated, and adjured. And Poor Relations also uses longer sentences and uses descriptive language to describe the atmosphere and the tension he feels. In Walter Mitty technical terms are misused to describe noises that cannot be heard. Such words as pocketa pocketa. Which is used to describe the noise of the car engine. Speech is used in both stories. It is used more in The Poor Relations Story because speech is used to let the reader know what is going on in relation to the story. The stories build up in both texts and end up in a fantasy world. Walter Mitty ends it by calling himself the undefeated. He pictures himself as an action hero. In the Poor Relations Story it ends with him telling a friend about his castle. He tells him of the castle in the air that he lives in. He really enters the realms of make-believe. He is beginning to go into the unbelievable fantasies. And this is what both will end up experiencing total denial when they try and accept their real lives. The author uses both stories to put forward his views on life as a man, and what is expected of a man in society. Also how a man wants to be. It uses both stories to explain that a man wants his status to be that of a bold powerful man that is in charge. A man is supposed to be in charge and be dominant. The Poor Relations story lets us know that a man I genuinely accepted in society if he has a good job and a wife. This is also how men feel in general so if they dont meet the requirements they feel are needed to be a man then they feel socially inadequate. Walter Mitty has his own ideas as to what a real man is and that is an action hero or military leader who has power. He feels a man needs power to be a man. The authors probably feel the same way and they express their feelings through literacy. .u944000f980829f38c5785d1569e3a002 , .u944000f980829f38c5785d1569e3a002 .postImageUrl , .u944000f980829f38c5785d1569e3a002 .centered-text-area { min-height: 80px; position: relative; } .u944000f980829f38c5785d1569e3a002 , .u944000f980829f38c5785d1569e3a002:hover , .u944000f980829f38c5785d1569e3a002:visited , .u944000f980829f38c5785d1569e3a002:active { border:0!important; } .u944000f980829f38c5785d1569e3a002 .clearfix:after { content: ""; display: table; clear: both; } .u944000f980829f38c5785d1569e3a002 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u944000f980829f38c5785d1569e3a002:active , .u944000f980829f38c5785d1569e3a002:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u944000f980829f38c5785d1569e3a002 .centered-text-area { width: 100%; position: relative ; } .u944000f980829f38c5785d1569e3a002 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u944000f980829f38c5785d1569e3a002 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u944000f980829f38c5785d1569e3a002 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u944000f980829f38c5785d1569e3a002:hover .ctaButton { background-color: #34495E!important; } .u944000f980829f38c5785d1569e3a002 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u944000f980829f38c5785d1569e3a002 .u944000f980829f38c5785d1569e3a002-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u944000f980829f38c5785d1569e3a002:after { content: ""; display: block; clear: both; } READ: Selfish behavior EssayOverall both the stories are very effective to show that people arent happy with the lives they are given and use their imagination to find themselves lives they are happy with. The Poor Relations Story show you how far a person can go to be accepted in society. To actually lie to your family about your whole life. Walter Mitty is unhappy with his life and is fed up with his wife treating him like dirt but he is unable to stand up to his wife. They are two sad characters that need to resort to fantasy to find a more interesting life to be proud of. To be able to say Im a man.

The Major Theme of Dryden’s All for Love free essay sample

The major theme of Drydens All for Love was the love between Antony and Cleopatra, the unlawful love. Antony and Cleopatra admitted that their love was a crime which led them to their ruin. Cleopatras love for Antony had been shown in Act one when Alexas told Serpaion about Cleopatras order, that todays Antonys birthday and it should be a holiday and all the people should decorate the pavements with flowers also the priests should give sacrifice to the Gods as an honor to Antony for being born.Cleopatra loved Antony very much that she refused Octavius offer – Octavius offered her Egypt and Syria to forsake Antony to him and be his ally- When Antony saw the letter which was given by Octavius and he knew Octavius handwriting, he knew that Cleopatra was loyal to him, so Antony decided to stay with her when he was –in Act two- blaming Cleopatra for his ruin and accused her by that he wasnt her first man in her life and she was behind Fuliva’s death because Fuliva was jealous from Cleopatra, also for marrying Octavia – Octavius’ sister- and for losing against Octavius in Actium because he was better on land than sea, also for leaving him in Actium but she defended herself from this accusation that she loved Antony more than Julius Caesar, she was a woman and afraid that was the reason she left him alone, and if she was a man, she would have stayed with him and never left his side and then she gave him Octavius’ letter as a prove for her love to him. We will write a custom essay sample on The Major Theme of Dryden’s All for Love or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then Antony followed him then Cleopatra came in a haste to meet Antony; when she knew that Alexas told Antony about her fake death to tell him the truth, but she was too late to save him then she promised Antony that she would follow him quickly, and then Antony died, so Cleopatra ordered her maids –Charmion and Iras – to bring her the Asp to commit suicide then she also ordered the maids to dress her as a Queen and bring a crown to Antony and she called herself Antony’s wife because she was going to die after him, so she wanted to meet him in her beautiful clothes then she died and Charmion and Iras followed her. When Antony and Cleopatra committed their own suicide for the sake of love, to prove to the whole world how much they loved each other that everything for them was unimportant and their love was the greatest thing they did in their life.

Hamlet Analyzed In Terms Of Aristotles Poetics Essays (825 words)

Hamlet Analyzed in Terms of Aristotle's Poetics Hamlet Analyzed in Terms of Aristotle's Poetics Aristotle's Poetics is considered the guide to a well written tragedy; his methods have been used for centuries. In Aristotle's opinion, plot is the most important aspect of the tragedy, all other parts such as character, diction, and thought stem from the plot. Aristotle defines a tragedy as an imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; through pity and fear effecting the proper purgation of these emotions(p. 22). Shakespeare's Hamlet follows this definition for the most part, and even though it is not always in agreement with Aristotle's guidelines, it is still a great and effective tragedy. Aristotle states that tragedy is an imitation of an action that is serious, complete, and of a certain magnitude(p. 22). Hamlet is an excellent example of this. The play centers around Hamlet's quest to avenge his father's death, this is a serious action. It is also complete in the sense that all the loose ends are tied together in a sensible, believable manner. Hamlet is able to avenge his father's death by killing his uncle. Shakespeare also follows Aristotle's idea of the tragedy being of a certain magnitude. The characters are supposed to be the most perfect people whom the audience can still relate to. Hamlet is a wealthy prince, however he deals with the same problems as the common man. He is confused, paranoid, and angered about the circumstances surrounding his father's death. He is also unsure of himself and how he should handle the situation. The audience can relate to this uncertain feeling and they are able to empathize with Hamlet. Aristotle believes that in order for a tragedy to be effective, it must convey pity and fear. He defines pity as a felling that is aroused by unmerited misfortune (p. 27). Hamlet undoubtedly suffers this unmerited misfortune. He has done nothing to bring about his father's death. To make the situation even more painful, his mother has married his uncle whom he suspects is responsible for the tragedy. These circumstances illicit pity from the audience. The fear of impending evil is also prevalent in the play. As the plot progresses, it becomes clear that the king is plotting to kill Hamlet and Hamlet is planning to kill the king. Hamlet's plot is what Aristotle considers complex. It is accompanied by Recognition, which is a change from ignorance to knowledge, producing love or hate between the persons destined by the poet for good or bad fortune(p. 26). The Recognition occurs when the play within the play is staged for the king. The play is a reenactment of what Hamlet believes happened to his father. His uncle is so upset and flustered by the play that he runs from the room. This action indicates to Hamlet that his suspicions were correct and his uncle is indeed responsible for King Hamlet's death. Hamlet later finds the king in a church praying and is tempted to kill him there, but decides against it because he will go to heaven since he is praying. From this, the audience is able to infer that Hamlet will attempt to kill his uncle later in the play. Aristotle stresses that diction is important to make the tragedy believable. Shakespeare utilizes diction perfectly and everything his characters say is appropriate for them to be saying. For instance, the king speaks like a king, he always dodges like a true politician. There is an obvious and necessary difference between the way he speaks and the way the gravediggers speak. The gravediggers are common men and therefor, speak as thought they are common men. There are some aspects of Poetics that Shakespeare does not follow. For instance, Aristotle states that in a great tragedy, there should be unity of time, place, and action. By this he means the action of the play should take place in the amount of time it takes to perform it, it should occur in one setting, and there should be one main plot or action. Shakespeare breaks all these rules. The play spans over a significant period of time. Also, the action occurs in various settings ranging from the palace to a plain in Denmark. Finally, there are several plots taking place simultaneously. For instance, as Hamlet is struggling with the death of his father, Ophelia is going insane because Hamlet is not returning her love or showing any interest in her. The audience feels pity for

Free Essays on Kant Kant

1. Thoroughly explain Kant’s understanding of morality, and identify at least two weaknesses of his moral theory. (Be sure to mention and explain the concepts of the Categorical Imperative, deontology, the role of reason, autonomy vs. heteronomy, whether the consequences of actions relate to their moral praiseworthiness). According to Kant, morality is a priori. That is, morality is independent of all experience. Just as there are physical laws, so are there moral laws. These moral laws are based on rational principles that are independent from feelings and emotions, but rather based solely on reason. These moral laws are also autonomous to individuals with each person capable of finding out for them-selves right from wrong. Central to Kant’s theory of morality is deontology that is duty-based ethics. Kant said, â€Å"An action done from duty must be wholly exclude the influence of inclination†. Therefore obeying moral laws also must be done without regard to ones inclinations (ones feelings, desires, ambitions and emotions). He stresses obedience to the moral principle regardless to the consequences. Kant said â€Å"to deviate from the principle of duty is beyond all doubt wicked†. Duty is the reason for obedience, not consequences. So we know, according to Kant, that moral laws are a priori (they exist just as gravity exist), they are autonomous (inherently in everyone), and they are our duty to obey without regard to our inclinations. What moral laws are we to obey? Kant formulates what he calls the Categorical Imperative. It’s basically similar to the golden rule, â€Å"do unto others as you would have them do unto you†. Likewise the Categorical Imperative tells us to act in such a way that we would want everyone else to act the same way. So if you can’t will the act to everyone then the act is immoral. Kant said, â€Å"Act only on that maxim whereby thou canst at the same time will that it should become a univ... Free Essays on Kant Kant Free Essays on Kant Kant 1. Thoroughly explain Kant’s understanding of morality, and identify at least two weaknesses of his moral theory. (Be sure to mention and explain the concepts of the Categorical Imperative, deontology, the role of reason, autonomy vs. heteronomy, whether the consequences of actions relate to their moral praiseworthiness). According to Kant, morality is a priori. That is, morality is independent of all experience. Just as there are physical laws, so are there moral laws. These moral laws are based on rational principles that are independent from feelings and emotions, but rather based solely on reason. These moral laws are also autonomous to individuals with each person capable of finding out for them-selves right from wrong. Central to Kant’s theory of morality is deontology that is duty-based ethics. Kant said, â€Å"An action done from duty must be wholly exclude the influence of inclination†. Therefore obeying moral laws also must be done without regard to ones inclinations (ones feelings, desires, ambitions and emotions). He stresses obedience to the moral principle regardless to the consequences. Kant said â€Å"to deviate from the principle of duty is beyond all doubt wicked†. Duty is the reason for obedience, not consequences. So we know, according to Kant, that moral laws are a priori (they exist just as gravity exist), they are autonomous (inherently in everyone), and they are our duty to obey without regard to our inclinations. What moral laws are we to obey? Kant formulates what he calls the Categorical Imperative. It’s basically similar to the golden rule, â€Å"do unto others as you would have them do unto you†. Likewise the Categorical Imperative tells us to act in such a way that we would want everyone else to act the same way. So if you can’t will the act to everyone then the act is immoral. Kant said, â€Å"Act only on that maxim whereby thou canst at the same time will that it should become a univ...

Terrorism Essay Example | Topics and Well Written Essays - 250 words - 9

Terrorism - Essay Example FARC is a Marxist-Leninist self-proclaimed organization which aims to get hold of the country’s wealth by overthrowing the Colombian government (Zalman, n.d.). The Baluchistan Liberation Army (BLA) is one of the main ethno-nationalist terrorist groups based in Baluchistan, which is a province of Pakistan. The aim of BLA is to gain independence from the parent country in order to protect rights of the local people (Chossudovsky, 2007). BLA has been involved in a number of human rights violations and terrorist activities, such as, brutal torture, bomb attacks, extrajudicial executions, and enforced disappearances. A number of cases have occurred in which the militants of the Baluchistan Liberation Army have attacked innocent civilians and have shot them to death after torturing them brutally. The attack on the founder of Pakistan’s residency in 2013, commonly known as Jinnah residency, was also carried out by the militants of the Baluchistan Liberation Army (Reuters,

Oriented Programming and Software Engineering Essay

Oriented Programming and Software Engineering - Essay Example According to Lock (2007), excusable delays are delays that are beyond control of both the owner and the contractors. Excusable delays are caused by natural and man-made calamities such as severe weather, fires and floods as well as transport delays and labour strikes that are beyond control of both the project owner and the contractor. Concurrent delays are project delays arising from delaying two or more projects within a specified time frame and are caused by contractor or owners events. The aggrieved party can claim damages from the other. Compensable delays are project delays that require one party to the contract to demand damages from the party that caused the delays. Damages are paid due to increased project costs caused by increased crew size and cost of raw materials as well as loss of productivity as a result of interrupted work sequence. The effects of projects delays include increased cost of the projects; deny owner and contractors other business opportunities and cause tempers (Assaf and Al-Hejji 2009). Time management techniques that this research will address include critical path method, non-delay approach, precedence requirement, optimal timing and project crashing (Mishra and Soota 2006). 4.1 PROBLEM STATEMENT Assaf and Al-Hejji (2006) ascertained that 70 percent of construction projects in Saudi Arabia experience time overruns. According to Levy (2009), project delays result in increased cost of the project, dissatisfaction, lost opportunities and escalated tempers. It also dampens reputation of the contractor and may negatively influence future awards of projects. The cost of delays is significant to both the contractor and the owner. Increased in cost of delayed project is attributed to escalating cost of construction materials, equipment and office rental, and labour because project cost are time related. Therefore, there is need to minimise construction projects delays 4.2 SIGNIFICANCE OF RESEARCH First, the research will provide insight into the causes and effects of project delays and recommends how project delays can be reduced. Therefore, it will be helpful to experts in construction industry. Secondly, findings of the research will form the basis of literature review for scholars who will find it useful in their future study of the industry. Thirdly, it will increase my understanding and insight in construction projects. 5.0 RESEARCH QUESTIONS What are critical factors that delay projects? What are the effects of activity delays in project management? Which time management techniques promote time execution of project tasks? 6.0 DATA COLLECTION 6.1 DATA COLLECTION METHODOLOGY Primary data will be collected to identify factors and assess effects of time delays in construction projects as well as assess various time management techniques. Three research assistants will be engaged in distribution and collection of data. Data will be collected from project locations. The whole research will take a hundred and twent y days. 6.2 RESEARCH INSTRUMENT (QUESTIONNAIRE) 6.2.1 QUESTIONNAIRE CONSTRUCTION The questionnaire will be developed to obtain

Climate Change Impact on Agriculture Research Paper

Climate Change Impact on Agriculture - Research Paper Example This paper illustrates that scientists have recorded a global rise in temperatures that influenced a series of negative events on the earth’s weather patterns. Currently, there is a significant rise in sea level, melting glaciers and intensifying rainstorms. Today, climate change is more profound than what previous generations had to endure resulting in a series of challenges to the world, particularly in the agricultural field. Climate is a dynamic system resulting from physical and chemical interactions in the earth’s structures. The Earth is made up of the atmosphere, lithosphere, hydrosphere, cryosphere, and biosphere. The physical and chemical interactions of these structures result in the climate of a region. The atmosphere is part of the climate system that affects the earth directly. This is owing to the spherical nature of the earth. The sun heats up the earth, with more intensity on the equator and less intensity at the poles. This uneven heat distribution gen erates wind that carries the heat from the equator to the poles. The heat is also distributed from the upper-level surface of the atmosphere to the lower level of the atmosphere. The ocean correspondingly distributes heat but at a much slower pace than the atmosphere. The carbon cycle is a chemical exchange resulting from the interaction between the earth systems. The ocean and the biosphere are reservoirs of carbon. 99.9% of the CO2 on earth exists in the lithosphere. Carbon flows among the various reservoirs. Mathez states that photosynthesis by plants and decay affects the amount of CO2 in the atmosphere. This decaying and photosynthetic effect from the earth’s biosphere occurs after some time. Over a longer time frame, the ocean exerts a more dominant control on the atmospheric CO2. The ocean dominance is as a result of the amount of CO2 in the ocean that is 50 times more than the CO2 in the biosphere. The persistent balance that exists between the earth systems in the ca rbon cycle has maintained the conditions of the earth. It is as a result of this balance that the earth became conducive to evolution and survival of life. The interruption of this dynamic disrupts weather patterns and consequentially results in climate change.

All The Pretty Horses Themes

All The Pretty Horses Themes Cormac McCarthys novel All the Pretty Horses is considered to be a national bestseller not only because it has won the National Book Award but also because the author could touch upon a number of themes which are really close to all the readers. Such themes as the themes of good and evil, and human nature are the most significant in our life. Moreover, Cormac McCarthy shows some kind of a conflict between a man and a woman, between the rich and the poor. My goal in this research paper is to analyze all the themes conveyed by the author in his novel All the Pretty Horses and to prove the fact that this novel is really the greatest American novel of 20th century . To achieve this goal, I have organized my essay into several sections, two of which have some sub-sections. In the first section of my essay, I am going to discuss the authors style of writing which impressed both the readers and the literary critics. In the second section of may paper, Id like to discuss the numerous themes using the contents of the book All the Pretty Horses by Cormac McCarthy. In conclusion of my essay, Ill summarize the main points of my paper and express my personal opinion on the issue discussed in my essay. Now Id like to turn to the first section of my paper. CORMAC MCCARTHYS STYLE OF WRITING AND ITS ROLE IN THE THEME PERCEPTION OF THE NOVEL ALL THE PRETTY HORSES Cormac McCarthys novel All the Pretty Horses, the first novel of his Border Trilogy, was published in 1992. All the readers were greatly impressed by his simple style of writing which was represented by the minimum use of punctuation, the absence of commas (in some places), dashes, semicolons, parenthesis, ellipses and quotation marks (especially in dialogues). The use of full stops is a standard use of punctuation in his novel. (Jarret) Most of the sentences are complex and long. In single sentences, the author describes numerous actions which are separated by a long chain of conjunctions. He minted a great deal of compound words which made his writing style unique. His prose represents a striking contemporary context both simple and highly accomplished. (Jarret) His style of writing is often compared with William Faulkner and Ernest Hammingways style. He became labeled writers writer. (Stephen) The author uses a lot of stylistic devises among which are various metaphors which make his speech vivid. Besides, Cormac McCarthy uses expressive imagery and different philosophical asides in order to develop the themes of his novel. (Bell) THE MULTIPLE THEMES REPRESENTED BY CORMAC MCCARTHY IN HIS NOVEL ALL THE PRETTY HORSES It is interesting to know that Cormac McCarthy is trying to convey many themes in his novel All the Pretty Horses. Id like to turn to most of them in my essay. Now some words about the main character John Grady Cole. A sixteen year old John Grady Cole lived with his grandfather on a small ranch in Texas. After his grandfathers death their ranch was signed to John Gradys mother, but she decided to sell it. The father of the young man was seriously injured in the World War II and he did not offer any help to his son John. So, the young man had no future in Texas and decided to go to Mexico. His friend Lacely Rawlins accompanied him. The Theme of Real Friendship. One of the main themes in this novel is the theme of good and evil. The main characters often run into both good and bad people. The sacred violence is shown throughout the novel. (Hall, Wallach) Of course, the best friends of them are the horses. What John Grady loved in horses was what he loved in men, the blood and the heat of the blood that ran them. (McCarthy) Lets recall the situation when John saw his horse Redbo in a stable for the first time after his jailing, Redbo whinnied and was very happy to see John again. As a matter of fact, the novel is focused on the horses. We can see how the characters of the novel catch and ride them, how they breed and rescue them. They not only talk about horses, they admire them and philosophize about them. Moreover, the horses are the main source which connects young people to nature. The horses represent a part of the beautiful landscape scenes which are described by the author in the best way. Also the horses help the main characters to escape from danger. The Theme of Inevitable Evil. The theme of inevitable evil is also shown by the author in his novel. Cormac McCarthy said that there is no such a thing as life without bloodshed and he proves this fact in his literary work. There are many examples of rage display, one of them is the following situation. John Grady and his friend Rawlings came to the La Purisima ranch. The young men were treated ill. Alejandra decided to use John as a so-called pawn in her rebellion. Rocha let the police to arrest the young men. Alfonsa fought against John Grady in order to get rid of the rage which was connected with her past. The young men could not believe that the members of two communities took concerted actions. They were thrown into the prison and blamed in committing a crime. These angry people were unjust to young men who were so innocent and could not do anything against their aggression. Rawlings decided to return home because he could not cope with injustice of human nature. John Grady tri ed to appropriate the violence which was inflicted on him and he wanted to take vengeance. He decided to return to San Angelo with two the most vital things he had his horses and his pride. (McCarthy) The Theme of Coming of Age. The other theme which is shown by the author in his novel All the Pretty Horses is the theme of coming of age. Cormac McCarthy represents the life of young people who rebelled against their family and found their love. For John Grady love is the main thing in his rite of passage. In San Angelo he was a stranger: his mother was indifferent to him, his father was a miserable ill man whose life was completely ruined. However, at the end of the story, we can see that this young man John Grady has got all the qualities to be a true hero who can easily be a good father to Jimmy Blevins, a rather dangerous boy, a passionate lover to the young girl Alejandra, a real friend to Rawlins. The most significant thing is that John Grady did not lose his faith. We can see a clever and an experienced man when he leaves San Angelo at the end of the novel. He returns to Texas a changed man but there is no home, nobody is waiting for him: his father is dead, his childhood nur se is dead too. The Theme of Competing Moral Codes. The theme of competing morals is also touched by the author in the literary work. Cormac McCarthy shows us the character of John Grady in such situations when he meets those people who are immoral. He fells his love for Alejandra in the context of right and wrong, Duena Alfonsa, Alejandras god mother, thinks quite the contrary. She wants John to leave Alejandra alone because Don Hestor will never permit her to marry a poor American young man. The captain and Emilio Perez repudiate the idea of tainted money. Moreover, they jeer the young mans opposition to pay for his way out of prison. It is clear that John Grady becomes a real hero not only due to his idealistic beliefs and his relation to life but also because he can give up his ideas in situations of restoring justice and saving life. For example, when Don Hestor asked John about his past, he did not tell him about Jimmy Blevins and the fact that he and his friend Lacey Rawlins may be on the wan ted list for the horse theft. The other situation takes place in the prison where John and Rawlins were taken. The young men are terribly beaten and John sees that Rawlins is seriously injured. John Grady kills a prisoner who attacked him and understands that the evil lives inside him too. Another situation which shows the moral codes of our characters is the last Johns meeting with Alejandra. He loved her, he wanted to be with her. However, she changed her decision and chose her family approval and life in the rich house. The Theme Of Love. Cormac McCarthy represents the theme of love through the relations of his main character John Grady Cole and a young beautiful girl Alejandra. Sometimes it seems that the author wanted to show the same story as William Shakespeare showed in his Romeo and Juliet. The young man John who was only 16 met a beautiful young girl Alejandra, the daughter of Rocha, at La Purisima hacienda where he and his friend Rawlins came to work as cowboys. The first time he saw her riding on a black Arabian horse and fell in love with her. She also fell in love with this young man. She invited him and his friend to the party where she danced with John. John found her hands tender and small and her waist nice and slight. In spite of warnings of Donna Alfonsa who protected Alejandra the young man and the young girl started to have rides at night time together, they went swimming at the lake together. They became lovers. She came to his room every night for a period of nine nights and they were happy to make love. However, then she returned to Mexico. John wanted to be with her and he went to Mexico City and found her there. However, Alejandra had changed. She said that she was afraid of her father who wanted to kill John. She decided to say no to John, and for the last time they made love in the hotel and then parted never to meet again. The Theme of Family Relations. Cormac McCarthy showed another important theme the theme of family relations by the example of John Gradys family. Such family relations affected his future and his character in a way. Johns mother left him when he was a baby. A Mexican woman took care of him and became his second mother. Johns father could not pay him attention because he was away taking part in the World War II but he taught him to love horses. Johns grandfather did not give the boy the parenting he wanted to get. The other character of the novel is Lacey Rawlins whose family was a poor one and he decided to escape and live alone. Jimmy Blevins, a small boy who was 13 years old, did not have a family at all. These young men needed family and were unhappy. Their unfortunate family relations had great influence on their emotional and psychological state. The Theme of Nature. The author pays special attention to nature in his novel. The beauty of nature described in the book helps him to show the characters attitude to the earth, horses, wonderful landscapes, lakes and rivers and reveal the best qualities of their characters. Johns relationships with horses show the close connection between nature and all the human beings. He had a long journey which changed him as a man. He experiences love and cruelty, theft and killing, prison and the system of justice. In each situation nature helped him to survive. CONCLUSION In conclusion, I should say that Cormac McCarthys novel All the Pretty Horses is really a great literary work which can teach us to love nature, to love our country and our family. It shows us how to fight with injustice and how to survive. I think that all the themes the author conveyed in his novel are still actual for the present day life. The author could discover human nature in his novel by the examples of main characters and their attitude to horses as a part of nature.

Girls Of Slender Means :: essays research papers

Joanna’s and Jane’s lifestyles.   Ã‚  Ã‚  Ã‚  Ã‚  The Girls of Slender Means by Murial Spark is a novel about the girls who lived in the May of Teck Club during the year of 1945. There are many characters involved, but the one’s who caught my attention the most are Jane Wright and Joanna Childe. They represent different aspects of ideas, lifestyles and, also, have different perspectives on the “World of Books.';  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Joanna Childe was the daughter of a country rector. She was very intelligent, had “...strong obscure emotions'; (8), and “...religious strength'; (165). She was very well build. “Joanna Childe was large...'; (9), “... fair and healthy-looking...'; (22). She had light shiny hair, blue eyes and deep-pink cheeks. She never used a scrap of make-up because she didn’t really care about her looks and she wasn’t looking for a husband either.   Ã‚  Ã‚  Ã‚  Ã‚  Jane Wright, on the other hand, was very fat and felt miserable about it. She tried to blame her work for her appetite. “...[she] was miserable about her fatness and spent much of her time in eager dread of the next meal, and in making resolutions what to eat of it and what to leave, and in making counter-resolutions in view of the fact that her work at the publisher’s was essentially mental, which meant that her brain had to be fed more than most people’s'; (35-36). Unlike Joanna, Jane “...was on the look-out for a husband,...'; (32) since she was only twenty two years old.   Ã‚  Ã‚  Ã‚  Ã‚  Joanna’s and Jane’s occupations evolved around the world of books. However, they had different perspectives about it. Jane worked for a publisher and Joanna attended a school of drama to be a teacher of elocution. Jane thought of the publishing business as “...essentially disinterest[ing]'; (39), while Joanna chose her profession because of her love for poetry. “...poetry, especially the declamatory sort, excited her and possessed her; she would pounce on the stuff, play with it quivering in her mind, and when she had got it by heart, she spoke it forth with devouring relish'; (8). Joanna was highly thought of for it and Jane “...was considered to be brainy but somewhat below standard, socially, at the May of Teck'; (19).   Ã‚  Ã‚  Ã‚  Ã‚  Both women were similar in that they did additional work besides the one’s mentioned above. Joanna had students of her own whom she taught how to speak properly, with no accent. “Joanna’s method was to read each stanza herself first and make her pupil repeat it.'; (21). Jane had several kinds of “...brain-work'; (41). “First and secretly, she wrote poetry of a strictly non-rational order, in which occurred, in about proportion of cherries in a cherry-cake, certain words that she described as ‘of a smouldering

Twain’s problematic ending of Huck Finn

The adventures of Huckleberry Finn is known as one novel that has brought controversy from the time it was published in the year 1884 (Pearl par 1). It was banned in major public libraries many referring to it as â€Å"trash. † Currently, many regard it as a classical American novel though others still critic it in one area or the other. It is a novel from where â€Å"all modern literature† was derived and modern scholars and critics now treats it as great work of art in America (Pearl par. 1). Perhaps the greatest irony is that though it received great criticism, of all the MT’s novels, it is the one that sold most immediately when it was published. Hunk Finn, as it is commonly referred to, is set in the Mississippi river town of St. Petersburg, Missouri and the various locations along that river through Arkansas (SparkNotes, screen 21). The major conflict in the novel is portrayed as the main character (protagonist), Huck struggles with a society (antagonist) that is trying to civilize him. The conflict is also intensified as Hunk deals with Jim who is a black slave; since Hunk must decide whether to reject Jim and please the society or protect him and follow his conscience. This essay shows that Twain’s ending of the novel betrays the true subject of the work. The novel ends with the three boys Huck, Tom and Jim escaping from a shed where they had been surrounded by about fifteen farmers guarding Jim, the black slave (Twain 361). They make a hole in the wall to escape but as they does, Tom makes some noise and what follows is the shooting that leaves a bullet in Tom’s leg who portrays himself a hero. However, Huck and Jim are concerned about the condition of the leg and upon Jim’s suggestion; they go to look for a doctor. This only worsens things for Jim who is captured by the locals and is chained as they bring Tom home on a mattress accompanied by the doctor. By this time Huck has already run home having left the two boys alone. The locals have decided to hang Jim though no one does it as they are afraid of compensating the slave owner. They are therefore left with no other option than to treat Jim roughly until the time when the doctor comes and saves him by explaining that it is him who in fact saved Tom’s leg from deteriorating by nursing him (Twain 377). When Tom however learns that Jim was still in chains, he reveals to them that in fact Jim had already been set free thus was no longer a slave. This allows the reader to glimpse the character trait of Tom. Though he had known all along that Miss Wanton who had died two months earlier had set Jim free in her will, he did not say it because he felt that they needed to device a good plan to rescue Jim. If he had said it earlier, Jim could not have gone through the sufferings that he had experienced. Huck arrived and on enquiring from Tom what he would do if Jim was freed; he replied that he planned to repay Jim for all his troubles and sending him off as a hero. And he said, what he had planned in his head from the start, if we got Jim out all safe, was for us to run him down the river on the raft, and have adventures plumb to the mouth of the river, and then tell him about his being free, and take him back up home on a steamboat, in style, and pay him for his lost time, and write word ahead and get out all the niggers around, and have them waltz him into town with a torchlight procession and a brass-band, and then he would be a hero, and so would we (Twain 387). The Phelpses and Aunt Polly release Jim and feed him on hearing that he helped the doctor to nurse Tom. He is also given forty dollars as a payment for all his troubles (Twain 387). Tom and Huck are not through with their adventure and plan to go for another one to the Indian territories. Huck thinks that Pap had taken all the money but it is Jim who informs him that in fact the dead man he had seen in a floating house was Pap (a cruel and drunk father). It is clear that though the writer of the novel was initially heading to the right direction in his writing, he â€Å"looses focus† (it may have been intentionally) as he comes to end of the novel in the way he presents the relationship between Huck and Jim. All along, the two boys had been together passing through hardships and challenges during their adventure. They are seen doing different things together; for example have to hide the inheritance of the Silk sisters in a coffin away from the greedy â€Å"King† and â€Å"Duke. Huck even comes to a time when he had to decide whether to give the remaining Gherkin (food) from his provisions to Jim or take it himself (Paine Par. 20). Therefore every reader expects Huck’s emotional attachment with Jim to grow. However when Tom appears, a different picture is portrayed with Huck remaining quiet when, they endanger Jim’s life by not telling Phelpses that Jim had already been released by the former Slave master and instead decides to device a plan as part of their adventure. When Jim goes to get the doctor, Huck leaves and runs to his uncle’s place leaving his friend. So then I crept into a lumber-pile to get some sleep; and next time I waked up the sun was away up over my head! I shot out and went for the doctor's house, but they told me he'd gone away in the night some time or other, and warn't back yet. Well, thinks I, that looks powerful bad for Tom, and I'll dig out for the island right off. So away I shoved, and turned the corner, and nearly rammed my head into Uncle Silas's stomach! (Twain 367). The other problem arises because though the novel’s subject is directed to the theme of freedom, at the end Jim who is supposed to be free is not still free. This can be attributed to the mistake that Tom made though intentionally. Jim, who has been technically free for all that time they were in the adventure, is still bound in chains, first in the home of Phelpses before the escape and then by the locals who captured him when he went to bring the doctor who would treat Tom. It is ridiculous that Miss Wanton can not set Jim free when she is alive and has to wait till she dies and does it in her will. Old Miss Watson died two months ago, and she was ashamed she ever was going to sell him down the river, and said so; and she set him free in her will. â€Å"(Twain 383) In conclusion, it is clear that the work of Mark Twain was based on the theme of racism, slavery and freedom thus different readers can critic it using different views. The plot flows smoothly from the beginning but the problem arises in the ending as the reader is left wondering why there is no development in Huck’s character -who is the protagonist and who is supposed to develop in all areas as the plot develops.

How to Write an Accounting Scholarship Essay

How to Write an Accounting Scholarship Essay How to Write an Accounting Scholarship Essay When writing a good Accounting scholarship essay it is important for the writer to read and understand the instructions. This is to make sure one knows well the accounting topic before he or she can start writing. Instructions form the basis or the guideline for which direction the writer will form his or her argument in the accounting subject. This must be followed when the writer is thinking about what he or she is going to write about. In this case the subject is an accounting scholarship essay. It helps for the writer to plan and organize his or her thoughts prior to beginning writing. This is for proper coherence of ideas in the essay. This should be immediately followed by the process of making an outline which helps the writer to organize and streamline thoughts and ideas from the beginning to the end of the essay. Accounting is normally a topic which must be well fitted with specific terms. For one to win a scholarship by writing an accounting essay he or she has to demonstrate that he has more passion and zeal to pursue the course than the rest. A scholarship does not come on a silver plate, it must be earned. A good way to begin writing this essay could be by brainstorming and creating an outline of the relevant ideas to include. Therefore, the writer must see to it that the outline includes all the elements as written in the instructions. The accounting scholarship essay should explain and elaborate in detail every point in the outline. Moreover, accounting scholarship essays must make use of a clear, precise and simplified accounting terminology. Throughout the entire essay the writer has to show some level of maturity in the accounting subject. He or she must be in a position to state and clarify his or her accomplishments in accounting without necessarily showing signs of bragging. The accomplishments in accounting might be the key to winning the scholarship. Furthermore, the writer should see to it that his or her language in accounting is impeccable and without any grammatical mistakes and errors. The question on the accounting scholarship essay must be well addressed and straight to the point, as opposed to throwing ideas here and there without any reliable evidence. To perfect this, there is need for the writer to read the question several times and go through the essay to be sure of what the essay addresses. There should little generalization of the topic or ideas. Lastly, the writer must have someone with p rofound writing and editing experience to proofread the Accounting scholarship essay before it is submitted.

20 CCOT Essay Topics Based on Chemistry Research

20 CCOT Essay Topics Based on Chemistry Research Welcome to our second guide where you are provided with 20 chemistry research topics for a CCOT essay to help you write effortlessly, without muddying up your mind or spending hours researching worthwhile topics for your the subject matter. If you haven’t read the first guide, 10 facts for a CCOT essay on chemistry research, we recommend you check it out before proceeding further since it has a lot of credible information and facts related to Chemistry Research, which will help enhance the context of your essay. Reading those facts will save you many hours of research as we’ve included references along with our first and second guide. In addition to the topics, we have also included a CCOT sample essay at the end based on one of the 20 topics, to give you a clear understanding of how an essay is written on Chemistry Research. Before we start, we just want to let you know that our final and most important guide, how to write a CCOT essay on chemistry research, is crucial to the entire essay writing process as it explains everything from what a CCOT essay is to how it’s written. Without further ado, here are 20 relevant topics we’ve collected for you: What is Analytical Chemistry and How Has it Changed Over the Years? The Analytical Perspective and Some Common Problems Found in Analytical Chemistry What are the Measurement Techniques, Methods, Procedures and Protocols that are used in Chemistry Research? The Classification and Selection of Analytical Methods The Importance, Design and Implementation of the Sampling Plan How Does the Phenomenon of Neuropeptides Work? The Three Classifications of Neuropeptides and its Significance Defined Why the Bonding of Hydrogen is Considered the Most Important Aspect of Biochemistry and Psychiatry The Differentiation between Atomic Spectroscopy and Gas Chromatography Why Analytical Chemistry Should Not be Considered a Branch of Chemistry What Has Changed in the Modern Analytical Chemistry World and What Might Change in the Coming Future The Significance of a Highly Electronegative Bond Created by Hydrogen Atoms How Neuropeptides Have Revolutionized Psychiatric Research Why Neuropeptides are Known as the Most Diversified and Complex Class of Signaling Molecules The Significant Emphasis of Equilibrium Chemistry in Analytical Chemistry Basics How Computer Software has Changed the Way We Practice Chemistry Research How Should an Experimental Data be Treated to Ensure Accuracy in Results The Role of Analytical Chemistry in a Broader Perspective and Discipline of Chemistry The Dedication of Publishing Journals Based on Analytical Chemistry Fundamental Developments in Analytical Chemistry We’re sure these topics will give you a great frame of reference. As promised, we’ve also included a CCOT sample essay to help you get started with the writing process and submit an exceptional piece of assignment that’s admired by your professor. Here it is: Sample CCOT Essay: What is Analytical Chemistry and How Has it Changed Over the Years? Like all other fields of chemistry, Analytical Chemistry is also very broad and active discipline of chemistry. It is described as a branch of chemistry, which deals with the characterization and composition of matter. The textbook description of analytical chemistry is: the quantitative and qualitative measurements of chemicals to characterize the composition of matter. However, many experts find this definition to be misleading. In reality, however, analytical chemistry cannot be bound into a single branch of chemistry; in fact, it is the application of chemical knowledge itself or more like a part of chemistry rather than a branch of it. In other terms, the textbook description of Analytical Chemistry is not what it should be, as it ignores the unique perspective that analytics bring to Chemistry. In other words, an appropriate description of Analytical Chemistry would be: the science of development and application of concepts, principles and strategies that allow us to measure the characteristics of a chemical system and species better. Over time, Analytical Chemistry has changed and it will most likely continue to change   as time moves forward, which is what the real description of Analytical Chemistry teaches us – â€Å"the development and application of †¦.†. Ever since Chemistry was discovered, the ways of identifying the characteristics of a particular chemical also came into being, which is now known as Analytical Chemistry. Robert Bunsen and Gustav Kirchhoff created the first ever instrument, â€Å"flame emission spectrometry†, that made use of Analytical Chemistry in the Western world. These two scientists are renowned for discovering Rubidium (Rb) and Caesium (Cs). After the 1900s, major developments in Analytical Chemistry took place and its instruments became progressively dominant in the field of chemistry. However, many of the basic spectroscopic and spectrometric instruments and techniques took place after the 20th century. These techniques were later refined and transformed to provide high performance, deem more accurate results and better evaluation of chemical bodies. Before the 1970s, Analytical Chemistry was only focused on inorganic molecules, or perhaps very tiny organic moles, but it was never was considered a good option to merge it with biochemistry. However, as the instruments, methods, techniques etc. progressed, so did Analytical Chemistry. It became inclusive of biological questions – paving the way for another field, which is now known as Bioanalytical Chemistry. Lasers became a huge part of Analytical Chemistry and became a dominant tool that’s still being used today to gather data from outer space; i.e. probes and satellites sent to gather data from nearby planets in the solar system. Today, modern Analytical Chemistry is now sub-divided into two categories: Analysis through Modern Instruments Academic Analysis through Study and Research Analytical chemistry is critical for the development of pharmaceutical drugs and medicines. Bioanalytical chemistry plays an important role in making sure that the quality of that particular drug or medicine is effective and doesn’t lead to complications inside the human body. In other terms, Analytical chemistry has become a part of science itself and is considered to be of high significance. This will help science to explore more of our world, especially parts of our world and its interstellar surroundings which are still outside the barriers of human touch. However, thanks to modern technology and instruments, we can gather a significant amount of data to know more about ourselves and the worlds that exist in outer space. Congratulations! You have successfully gained insights into how to compose the perfect CCOT Essay on Chemistry Research. You can always go back to reading 10 facts for a CCOT essay on chemistry research and 20 chemistry research topics for a CCOT essay in order to make sure that you have absorbed even   bit of information that might help you write the essay. Now, it’s time to hone some methods, techniques, formatting sensibilities and tactics of how a CCOT essay in actually written. Let’s head to our final guide: how to Write a CCOT essay on chemistry research. References: Armenta, S., Garrigues, S., De la Guardia, M. (2008). Green analytical chemistry. TrAC Trends in Analytical Chemistry, 27(6), 497-511. Anslyn, E. V. (2007). Supramolecular analytical chemistry. The Journal of organic chemistry, 72(3), 687-699. Harvey, D. (2000). Modern analytical chemistry (Vol. 1). New York: McGraw-Hill. Kamihara, Y., Watanabe, T., Hirano, M., Hosono, H. (2008). Iron-Based Layered Superconductor La [O1-x F x] FeAs (x= 0.05-0.12) with T c= 26 K. Journal of the American Chemical Society, 130(11), 3296-3297. Martinez, A. W., Phillips, S. T., Whitesides, G. M., Carrilho, E. (2009). Diagnostics for the developing world: microfluidic paper-based analytical devices. Analytical chemistry, 82(1), 3-10. Russo, R. E., Mao, X., Liu, H., Gonzalez, J., Mao, S. S. (2002). Laser ablation in analytical chemistry- a review. Talanta, 57(3), 425-451. Thompson, M., Ellison, S. L., Wood, R. (2006). The international harmonized protocol for the proficiency testing of analytical chemistry laboratories (IUPAC Technical Report). Pure and Applied Chemistry, 78(1), 145-196.

The Ag element Lab Report Example | Topics and Well Written Essays - 500 words

The Ag element - Lab Report Example According to Watt (4), Ag has been prized one of the precious metal next to gold from earliest days of Civilizations. Since medieval times, countries have enacted laws to protect this precious metal. This is evidenced by the requirement for the goods made of Ag to be tested as well as stamped before being sold (Watt 4). Silver is a unique element with distinguishable chemical properties. Although Ag is chemically inactive, it may be attacked by concentrated nitric acid and sulfuric acid. In relation to its inactiveness, Ag does not react with oxygen, nitrogen or hydrogen at normal temperatures. However, a thin layer of Ag at the surface of the metal can oxidize. Its melting point is 961.930c whereas its boiling point is 2212.00c. The valence electron potential of Ag is 11.4eV. Apart from having a quite moderate ionization potential, Ag has 11.3kj/mol as its heat of fusion. Ag does not react readily with other acids like concentrated nitric acid and sulfuric acid. Additionally, Ag does not react with water and other compounds. Another interesting chemical property of Ag is its ability to form many new compounds, as well as dissolve into many solutions. It is as a result of this property that silver is regarded as the most deadly element in humans. It can be absorbed at a slow rate by the body tissue s and organs. Ag damages the cornea when it comes into contact with the eyes. A high concentration of Ag can result in death. The physical properties of Ag are defined by its appearance, density, and malleability. Ag is a whitish metal. It can be polished to produce a silvery shine appearance. Ag is also ductile, and as a result of this, it can be formatted into thin sheets by light beatings. In addition to this, Ag can be bent into any shape because it is malleable. As it was introduced above, Ag is a good conductor of both heat and electricity; it is considered one of the best conductor of heat

Financial_Managment Essay Example | Topics and Well Written Essays - 3000 words

Financial_Managment - Essay Example The other significant cash flows include the firm’s cash flows from operations. These are derived by first getting the revenues after multiplying the forecasted sales volume to the sales price. After getting the revenues, the variable costs for labor and variable costs for materials are subtracted the gross contribution margin is derived. By deducting the additional fixed costs for the project and the depreciation expenses with the absence of income taxes in the analysis is derived, the incremental profit which is also the incremental cash flow. This incremental operating cash flow is significant in the latter analysis for getting the net present value and internal rate of return. The forecasted operating cash flows for the company are as follows: 1350000 in 2008, 1150000 in 2009, 1850000 in 2010, 1100000 in 2011, and 450000 in 2012. The last significant cash flow figure is the terminal cash flow which is comprised of the salvage value of the machinery as well as the recovery of working capital. The salvage value is derived getting the 10% of the purchase price of the machinery amounting to 425,000, which are the estimated selling price of the machinery after five years. The recovery of the working capital at the end of the project amounts to 1350000 in 2012. The total cash flows are then computed according to the year when they occurred. After the significant cash flows are computed, the time value of money should be considered as regards the timing of the cash flow in order to assess the investment well. Because of the time value of money, we need to bring the total cash flows and get their present value using the 12% hurdle rate as discount factor. By getting the present value of the cash flows then deducting the initial investment, we get a net present value of 777,745. The rule of thumb for getting the net present

How does online shoppers' behaviour differ from traditional shoppers Essay

How does online shoppers' behaviour differ from traditional shoppers (see full queation attch on folder) - Essay Example This essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. Contents Page Section Title Page Number I. Introduction 5 1.1. Problem Statement 6 1.2 Research Rationale 6 II. Review of Related Literature 7 2.1.Differences between Traditional Shoppers and Online Shoppers 7 2.2. The Buying Process 8 2.3. Impulse Buying 9 2.4. Information Availability and Search Costs 10 2.5. Non-Economic Motives 15 2.6. Economic Motives 19 2.7. Brand Loyalty and Size Preference 21 2.8. Price Awareness/Consideration 23 III. Conclusions 24 I. Introduction In reaction to the rapidly changing and enlarging online business activities, scholarly studies on electronic commerce, or e-commerce, is increasing dramatically, as well. A wide range of research topics has b een studied by scholars from a variety of disciplines. Digital technology has generated new ideas and led to major transformations in people’s communication, interaction, and behaviour. The concept of ‘e-commerce’ mainly denotes the process of information exchange and transactions between commercial entities and consumers (Kim et al., 2002). E-commerce provides retailers new ways of reaching consumers and penetrating markets previously inaccessible. A particular area of research on e-commerce is the difference between consumers’ behaviour online and in traditional shopping contexts. In spite of the dramatic increase of online businesses and well documented rivalry between traditional and online stores, there is a surprising lack of empirical research on behavioural differences between online shoppers and traditional shoppers. According to Close (2012), research subjects on this field are primarily interested in identifying disparities in shoppers’ p urchase behaviour and decision-making processes, and providing interpretations of the discovered behavioural differences. 1.1. Problem Statement Traditional shopping and online shopping have numerous differences, as well as similarities. Online shopping could offer interactive activities, convenience, and expediency, and the traditional or, also referred to as brick-and-mortar, shopping could offer customers actual experience with products and/or services and a more relaxing shopping environment (Hoyer & MacInnis, 2008). Both online and traditional stores are exerting considerable efforts enhancing their services. This essay investigates how online shoppers’ behaviour differs from traditional shoppers. In order to provide a comprehensive analysis of the issue, this essay examines the various factors that influence the differences between traditional shoppers and online shoppers, namely, price awareness or sensitivity, size preference, brand perception or loyalty, economic and non-economic motivations, information availability, impulsiveness, and the buying process. 1.2. Research Rationale This investigation is carried out due to the continuous expansion of e-commerce, which, consequently, influences consumer behaviour. It is important to understand the behavioural differences between traditional shoppers and online shoppers, especially for marketers and entrepreneurs, because such differences are indicative of the strengths and weaknesses of each shopping medium. II.

Classroom Observation Essay Example for Free

Classroom Observation Essay I.Setting a.Reading class b.2 staff/approximately 17 students c.Smaller class than usual and one of a few classrooms that have an additional staff (paraprofessional) d.4th grade (student functions on 2nd grade level for Reading) II.Type of Task a.Independent reading/worksheet Antecedent Student is presented with an independent reading task. Behavior Disruption Consequences Least to most hierarchy of student’s specific behavior plan. Antecedent in detail When presented with an independent reading assignment (following similar group work assignment) student will become frustrated because of the difficulty of the assignment causing the maladaptive behavior described Behavior in detail. For this student disruptive behavior is defined as any occurrence of calling out, teasing others, name calling, kicking his desk, and/or screaming/yelling that interferes with his and his peers’ instructional time. Consequences in detail . This student’s maladaptive behavior of disruption will result in consequences that range from the least to most hierarchy. This is specifically redirection to task, verbal reprimand of upcoming consequences, in class time out away from the majority of the students (at this time the student is still required to be working on the independent task), out of class time out (monitored by the paraprofessional), sent to the behavior specialist assigned to this student. This last step typically results in a  phone call to the parent/guardian explaining the student’s maladaptive behavior. It also may result in the requirement of a meeting of the pertinent parties involved (teacher, paraprofessional, and behavior specialist. Dwayne Williams03/29/2010 AntecedentsBehaviorConsequenceFunction Student is presented with an independent reading task. Disruption Least to most hierarchy of student’s specific behavior plan. For Attention Peers Staff

Articles of Confederation :: American America History

Articles of Confederation Soon after the Revolutionary War in America, a new government was started when the Articles of Confederation (Articles) were adopted by the Continental Congress. The Articles set up a democratic government that gave the States the power to make their own laws and to enforce them. However, the Articles were ineffective and failed to provide a strong government. During this Critical Period in the history of the United States, regionalism and anarchy were growing because of the following reasons. 1) The Continental Congress controlled public affairs but there was nothing in the Articles that gave Congress the power to enforce laws or unify the States. 2) There was no solid monetary system to ensure that taxes would be paid or to protect commerce, both nationally and foreign trade. 3) The country lacked unity and strength because there was no leadership. The Articles were ineffective because Congress only had the power to recommend actions to the States. It could not enforce its recommendations or laws. Each State had its own constitution, monetary system, and means to enforce the law. Each State had a stronger commitment to the State laws and to the State's own self interests than to the recommendations of Congress. Regionalism pitted one State against another, which decreased the sense of unity in the country. For example, when Congress recommended an impost, or duty, on imported goods, the State of Rhode Island voted to reject the idea because they felt it was unfair and was against the constitution of the State (Document A). The Articles failed to provide a solid monetary system to ensure that taxes would be paid or to protect commerce. Congress had no way to collect taxes to pay off pre-war debts. This led to chaos and anarchy when soldiers that hadn't been paid marched on Philadelphia, and Congress had to flee to Princeton New Jersey (Document C). Each State had it's own money, but there was no national money system. Since the money had no value from state to state, the people began to use the barter system of trade. This reduced the amount of trade and importation of goods. There was very little economic progress and growth during this period even though the population was increasing. (Document B). Self interest of the States and of individuals added to the cause of the problems. For example, John Jay tried to create a treaty with Great Britain that would have been bad for the merchants of the United States but it would have paid off the war debt.

Bingo vs Lays

Project Report On I. T. C – Bingo V/S Frito-Lays V/S Submitted By:Under the guidance ofSubmitted to: Harpratap Singh- Prof. Santosh DharJ. K. Lakshmipat M. B. A II Semester(Professor MBA Dept)University, – Mr. Sachin KadamJaipur (Area Executive ITC Mumbai) Declaration I hereby declare that my Project Report entitled â€Å"I. T. C – Bingo V/S Frito-Lays† is an authentic work done by me. The Project was undertaken as a part of the course curriculum of MBA of J. K. Lakshmipat University, Jaipur, Rajasthan. This has not been submitted to any other examination body earlier. Date: SignaturePlace: JaipurHarpratap Singh MBA II Semester Acknowledgement I would like to express my sincere gratitude to Prof. Santosh Dhar my project guide from Institute of Management, J. K. Lakshmipat University, Jaipur, Rajasthan and my company Guide; Area Executive Mr. Sachin Kadam for the successful completion of my project – I. T. C Bingo v/s Frito-Lays. I sincerely thank th em for their extended support and encouragement from the initial to the final stages enabling me to develop a better understanding and provided me proper and correct direction for the completion of the Project work.Date: Harpratap Singh Place: Jaipur MBA II Semester Content S. No. | Title| Page No. | 1. | Title| 1| 2. | Declaration & Acknowledgement| 2-3| 3. | Executive Summary| 5| 4. | Company Profile| 6-15| 5. | Industry Overview| 16-17| 6. | Project Objectives| 18| 7. | Research Methodology| 19-20| 8. | About Bingo & Lays| 21-34| 9. | Observations and Findings| 35-37| 10. | Data Collection, Representation & Interpretation| 38-48| 11. | Recommendations| 49-50| 12. | Conclusion| 51| 13. | Annexure| 52-53| 4. | References| 54| Executive Summary Since its launch period in March, 2007, BINGO as a brand has been through a lots of ups and downs. Both Branding and Sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product i tself is considered to be in a growth stage, with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category. With the fast growing retail industry in India, competition has increased between the major market players.Companies are continually trying to engage and construct innovate ideas to service this market. This project aims to study about ITC Bingo snacks and its competitor Frito-Lays. The project provides information about the various procedures followed by ITC with respect to distribution chain function, and client management and the comparison and interpretation of data collected in regard with the project topic. The project includes a mix of observation, interview and questionnaires. Initially a period of 45 days was dedicated to fieldwork under the guidance of Area Executive Mr.Sachin Kadam of ITC limited. An effort was made to understand the various servicing procedure, the typ ical areas/localities, and kinds of retailers, classes of customers and the sales and distribution process and the retailers’ point of view for Bingo and Lays Regular interaction was done with retailers and distributors about the response and flow of product and variants respectively along with the competitor Lays’. Through this it makes easy to understand the process of accessing the competitor’s response in that outlet. week was dedicated to collect information of Frito-Lays regarding their marketing strategy, distribution and sales network and other useful information from the company officials. This project also includes the various tasks given to me by my AE and then my observation at retail outlets, the routes/areas/localities and the sales and distribution process. I concluded my project with some of my suggestion and recommendations, and the questionnaire that I had used to collect the primary data. The findings and recommendations help in better underst anding the shortcomings in the sales and distribution process of Bingo. As observed) Company Profile ITC is one of India's foremost private sector companies with a market capitalization of over US $ 33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's ‘Fab 50†² and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards ; Specialty Papers, Packaging, Agri-Business, Packaged Foods ; Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods ; Confectionery, Branded Apparel, Personal Care and Stationery.As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration â€Å"a commitment beyond the market†. In his own words: â€Å"ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part.ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products.ITC is one of the country's biggest foreign exchange earners (US $ 3. 2 billion in the last decade). The Company's ‘e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.ITC's wholly owned Information Technology s ubsidiary, ITC InfoTech India Ltd, provides IT services and solutions to leading global customers. ITC InfoTech has carved a niche for itself by addressing customer challenges through innovative IT solutions. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India.The Company continuously endeavours to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 4,14,000 shareholders, fulfil the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: â€Å"Enduring Value. For the Nation. For the Shareholder. † ITC was incorporated on August 24, 1910 under the name o f ‘Imperial Tobacco Company of India Limited'. ITC had a humble beginning and in the initial days it used to operate from a leased office on Radha Bazar Lane, Kolkata.On its 16th birthday on August 24, 1926, ITC purchased the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata. Two years later companies headquarter building; ‘Virginia House' came on that plot. Progressively the ownership of the company Indianised and the name of the Company were changed to I. T. C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses, the full stops in the Company's name were removed effective September 18, 2001 and the Company was rechristened as ‘ITC Limited'.ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. It s philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITC’s corporate strategies are: * Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. * Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. * Ensure that each of its businesses is world class and internationally competitive. * Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC are various businesses. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. * Continuously stren gthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability. I. T. C and its diversified businesses: Cigarettes: ITC is the market leader in cigarettes in India and has a wide range of popular brands such as Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake in its ortfolio. Packaging: ITC's Packaging ; Printing Business is the country's largest convertor of paperboard into packaging. It was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It offers a variety of value-added packaging solutions for the food ; beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. Hotels: ITC entered the hotels business in 1975 with the acquisition of a hotel in Chennai, which was rechristened Hotel Chola. Toda y ITC-Welcomgroup with over 70 hotels is one of the foremost hotel chains in India.Paperboards: In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards. ITC's Paperboards business has a manufacturing capacity of over 360,000 tonnes per year and is a market leader in India across all carton-consuming segments. Greeting, Gifting & Stationery: ITC's stationery brands â€Å"Paper Kraft† ; â€Å"Classmate† are widely distributed brands across India. The Paperkraft designer stationery range consists of notepads ; multi subject notebooks in hard, soft covers ; multiple binding formats including spirals, wiros etc.ITC's Greeting & Gifting products include Expressions range of greeting cards and gifting products. Safety Matches: ITC's brands of safety matches include iKno, Mangaldeep, VaxLit, Delite and Aim. The Aim is the largest selling brand of Safety Matches in India. ITC also exports premium brands to markets such as Europe, Africa and the U SA. Aggarbattis: ITC has launched Mangaldeep brand of Aggarbattis with a wide range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and Mogra.Mangaldeep is also being exported to USA, UAE, Bahrain, Nepal, Singapore, Malaysia, Oman and South Africa. Lifestyle Retailing: ITC entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). In 2002, ITC entered into the popular segment with its men's wear brand, John Players.In 2005, ITC introduced Essenza Di Wills, an exclusive line of prestige fragrance products. Food: ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the â€Å"Kitchens of India† brand. In 2002 it expanded into Confectionery, Staples and Snack Food s segments. ITC's brand in Food category includes: Kitchens of India, Aashirvaad, Sunfeast, Mint-O, Candyman, and Bingo! Agri Exports: ITC's International Business Division (IBD) is the country's second largest exporter of agri-products.ITC exports Feed Ingredients (Soyameal), Food grains (Rice, Wheat, and Pulses), Coffee ; Spices, Edible Nuts, Marine Products, and Processed Fruits. E-choupal: The e-Choupal model of ITC has been very effective in tackling the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. Board of Directors | Y. C. Deveshwar (Chairman) Executive Director Nakul Anand P. V. DhobaleK. N. Grant Non-Executive Directors A BaijalS.BanarjeeAV Girija Kumar S H KhanS B MathurD K Mehrotra H G PowellP B RamanujamAnthony Ruys Basudeb SenK. VaidyanathB Vijayraghavan Award Winning ITC ITC constantly endeavours to benchmark its products, services and processes to g lobal standards. The Company's pursuit of excellence has earned it national and international honours. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of â€Å"the world's best big companies†. Forbes has also named ITC among Asia's Fab 50†² and the World's Most Reputable Companies.ITC has several firsts to its credit: ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multitask holder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines. ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award.It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and reliability, sustainability and transparency.ITC has won the inaugural ‘World Business Award', the worldwide business award recognizing companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF). ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution capital for the nation.IT C has won the Golden Peacock Awards for ‘Corporate Social Responsibility (Asia)' in 2007, the Award for ‘CSR in Emerging Economies 2005’ and ‘Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance. The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra Pradesh are the first units of their kind in the world to get ISO 14001-environment management systems certification.ITC's cigarette factory in Kolkata is the first such unit in India to get ISO 9000 quality certification and the first among cigarette factories in the world to be awarded the ISO 14001 certification ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001 Environment Management Systems certification. ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14 001 ITC InfoTech finds pride of place among a select group of SEI CMM Level 5 companies in the world.ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10 units in the world to bag the Social Accountability (SA 8000) certification ITC Chairman Y C Deveshwar has received several honors over the years. Notable among them are: Year| Award| | | 2007| SAM/SPG Sustainability Leadership Award conferred at the International Sustainability Leadership Symposium, Zurich. | 2006| Business Person of the Year from UK Trade & Investment, the UK Government organisation that supports overseas businesses in that country. 2006| Inducted into the `Hall of Pride' by the 93rd Indian Science Congress| 2005| Honoured with the Teacher's Lifetime Achievement Award| 2001| Manager Entrepreneur of the Year from Ernst & Young Retail Visionary of the Year from Images, India's only fashion and retail trade magazine| 1998| Honorary Fellowship from the All India Management Associat ion| 1996| Distinguished Alumni Award from IIT, Delhi | 1994| Marketing Man of the Year from A&M, the leading marketing magazine| 1986| Meridian Hotelier of the Year| Some of the other notable recognitions are:The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for the economic development of rural communities. The Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest for its distinguished work carried out in the water sector in India. ITC also received the National Award for Excellence in Water Management 2007 in the ‘beyond the fence' category from the CII Sohrabji Godrej Green Business Centre for its leadership role in implementing water and watershed management practices.The watershed programme also won the Asian CSR Award 2007 for Environmental Excellence given by the Asian Institute of Management. The Award recognizes and honours Asian companies for outstanding, innovative and wo rld-class projects. The Company also received the Ryutaro Hashimoto Incentive Prize 2007 for Environment & Development from the Asia Pacific Forum. This Award aims at promoting information dissemination of good practices towards sustainable development in the Asia-Pacific region.The Readers' Digest Pegasus Award for corporate social responsibility, recognizing outstanding work done by socially conscious companies. The Corporate Award for Social Responsibility 2008 from The Energy and Resources Institute (TERI) in recognition of its exemplary initiatives in implementing integrated watershed development programmes across 7 states in India. The company also won the award in 2004 for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.The ‘Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the Univer sity of Pennsylvania for its celebrated e-Choupal initiative. The Business Today Award for the Best Managed Company in recognition of its outstanding initiatives in the consumer products segment. The only Indian FMCG company to have featured in the Forbes 2000 list. The Forbes 2000 is a comprehensive ranking of the world's biggest companies, measured by a composite of sales, profits, assets and market value. The list spans 51 countries and 27 industries.The NDTV Profit Business Leadership Award for being the Best Food Company of 2007. The Award has been instituted to recognize organizational excellence. The CNBC-TV18's International Trade Award 2008 for Outstanding Exporter of the Year in the FMCG & Food category. ITC continues its dominance of The Economic Times' Brand Equity listing of India's 100 Biggest FMCG Brands, with three brands from its stable making it to the top five. Gold Flake remains India's biggest FMCG brand in terms of sales. Navy Cut ranks at No. 4. ITC's Scissors brand ranks at No 5 and is the only new entrant into the top 10.Restaurant magazine has chosen Bukhara at the ITC Maurya, New Delhi as the best Indian restaurant in the world and the best restaurant in Asia. Bukhara has also been adjudged one of the top 50 restaurants in the world by the London based magazine ‘The Good Food Guide'. Bukhara is the only South Asian restaurant to figure in the list. The â€Å"Best Supply Chain Practices Award† for time-effective and cost-efficient Logistics Management in Organized Retail to ITC's Lifestyle Retailing Business Division (LRBD) Indian Snack Industry Snacks are a part of Consumer Convenience/ Packaged Foods segment.Snack is described as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across India. The branded snacks are sold at least 25% higher than the unbranded products.Savory snacks have been a part of Indian food habit, since almost ages. Though there is no particular time for snacks, normally they are consumed at teatime. The variety is almost mind-boggling with specialties from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they are served free).AC Nielsen's retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards ind igenous snacks and good value-for-money perception. Of course the branded segment is much smaller at Rs 2,200 crore, which is what makes it so attractive to food Companies that are looking at bigger shares. In the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players.Of the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack food industry, according to India Infoline. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in Europe, the United States and other more developed regions. Many snack foods are sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled closed.As the Indian economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant equipment and packaging machinery. Potato-based snacks, and in particular potato chips, are the largest product segment, holding an 85%-share of the salty snack market Pepsi Foods Ltd. , now known as Frito-Lay India Ltd. , produces India's largest snack food manufacturers’ brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes.Procter & Gamble's Pringles brand of potato crisp was launched in Delhi in 1999. Pringles is also a baked potato crisp, unlike many other potato based Indian snack foods that are fried. P&G currently imports the Pringles product and therefore the product has been priced at a premium and is marketed to a micro-niche. Also to be kept in mind, organized sector is growing at 15 -20 per cent a year, and unorganized sector is growing at 7-8 per cent. Project Objectives 1. Find and know everything on Bingo 2. Find out about the competitor Lays . To find out the key points of difference in the process of Distribution & selling, and of Bingo and Lays. 4. To understand the workings of DS (Distributor Salesman) 5. To understand the workings of Supervisor 6. To check and achieve visibility, availability and quality distribution across the identified target outlet. 7. To know and evaluate the response of retailer about the product. 8. To understand the details of Order Booking and Ready stocking. 9. To find out the key points where Lays has the edge over Bingo 10.To identify the areas, methods, ideas that can help in increasing Bingo’s sales. Research Methodology It includes the response of Bingo Snacks from retailers at retail outlets with respect to its competitors. It also includes the responses of competitor Frito-Lays from various sources. Work at retail outlets: 1) To check the availability of products. 2) To check visibil ity of products. 3) SWOT analysis of products. 4) To check how old the product is. 5) To trace the complaints regarding the product. 6) Identifying what would the factor to increase sale.Data collection technique: – 1) Interview with retailers, customers, distributors, and company officials of ITC. 2) Interview with distributors and company officials of Frito-Lays 3) Primary data via 1) Questionnaire, 2) Observation, 3) Interview 4) Secondary data from, 1) Newspaper, 2) Internet Sampling Plan: – Sample size100 Retailers Sample SegmentationOn the basis Location, & Type of Outlet. Sampling AreaAndheri(includes Andheri East and West, Jogeshweri East & West, Juhu, Irla, J.P. Road, Lalubhai, A. K. Road, Sahar Road,Sher e Punjab, Mahakali, Chakala, Takshila, Lokhandwala, Shastri Nagar, Veera Desai Road, Bhawani Nagar, Marol Military Road, Vile Parle East & West) BINGO! No Confusion Great Combination About Bingo The Bingo brand of chips was launched by    ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.The launch is symbolic of ITC Foods' distinct approach of introducing innovative and differentiated products in a largely undifferentiated market place. Bingo’s launch was strategically timed around the World Cup. The idea was to get the consumer to take that first bite. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share.Bingo’s portfolio includes an array of products in both Potato Chips & Finger Snacks segment. Bingo! is positioned as a youthful and innovative snack, offering the consumers a choice of flavours that are fast becoming popular. Bingo used combination of leveraging synergies, building on cons umer insights and high decibel advertising can win the game. The company leveraged its existing distribution network and relationship established with farmers. Its earlier foray into categories like atta and biscuits had already given it access to the supply chain.ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which took two years to develop, will be launched in select markets in north and south India, before being scaled up nationally. The market for ‘western’ format of snacking is fairly nascent in India, and the addition of variants, the company hopes, will help create â€Å"new pegs of loyalty†. In snack food, consumers are always looking for change, and as a brand we strive to provide this through a unique mix of taste, bite and shapes,† says Chittara njan Dar, CEO, ITC Foods. To begin with, Tangles will be available in a unique pillow pack shape, in two flavours, Masala and Tomato. Subsequently, Tangles will be extended to regional flavours. Bingo, which is estimated to be worth Rs 650-700 crore, is expected to break even this year, say analysts. Since its launch in 2007, the brand has given stiff competition to market leader Pepsi.While Pepsi brands Lays and Kurkure lead by a huge margin, their shares have taken a hit in recent months. According to Nielsen 2010 data, Lays potato wafers reported a drop in share from 48 to 45 per cent, and Kurkure witnessed a 3 per cent decline in market share between January-December 2009 to January-December 2010. On the other hand, Bingo’s potato chips have notched a 1 per cent increase in share, whereas its sub-brands in the bridge category like Tedhe Medhe and Mad Angles have seen a small rise in market share.Other players in the snack food arena are mostly Indian players such as Parle Products, Haldiram and Balaji Namkin, besides a host of local and regional brands. The launch of Tangles is in line with the company’s strategy to focus on the ‘bridge segment’. Dar explains, â€Å"Today, potato chips represent almost 70 per cent of snack food consumption, with the bridge category still small. In the next few years, we expect the numbers to reverse. That’s because Indians are used to snacking alternatives as each region in India has its own snack options. With Tangles, ITC will adopt a similar route to communication and distribution as it did for the other Bingo variants. The new television commercial for Tangles, slated to be on air in a month, will continue to flog the ‘youth’ plank. On the distribution front, the company will invest in sampling and providing innovative racks to trade. Dar admits that unlike biscuits, sales of chips in rural areas is still a very small part of the market. Bingo currently reaches 5. 5 lakh outlets and it aims to increase it by 2 lakh every year. So is a health variant on Dar’s wishlist?He is not blind to the opportunity, but notes in a category like snacks, where consumption happens in small quantities, the health proposition needs to be weaved in with taste. Variants/Flavours Bingo! Potato Chips| | Potato Chips – Variants|   |   Ã‚  Product Description| | Premium Salted|   | Salted crunchy potato chips| | International Cream N Onion|   | Unique combination of cheese, cream and spring onion on potato Chips| | Red Chilli Bijli|   | Potato chips spiced up with red-hot chillies| | Spicy Masala Remix|   | A mix of spicy masalas on potato chips. | Juicy Tomato Ketchup|   | Succulent, ripe tomatoes on crisp and crunchy potato chips| | Pickle Tickle|   | Tongue-tickling combination of achaari lemons and potato chips| | Fiery Red Tomato|   | Potato Chips smeared with dry red chillies and juicy red tomatoes| | Oye Pudina|   | Combination of cr unchy potato chips and sprinkling of fresh Pudina leaves| | Bingo! Mad Angles –†har angles se Mmmm†¦Ã¢â‚¬ One of the biggest successes from the Bingo! portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste and perfect flavour delivery as well as shape, making it a snack that’s truly†har angles se Mmmm†¦Ã¢â‚¬ What's new? Bingo! brings you the chaat flavour that you can savour without having to stop by the  Ã¢â‚¬Å"gali ka chaatwala†. Let your fingers dive in to the perfect combination of the taste of fresh pudina, tangy tamarind, creamy yogurt and of course, the crunchiness of khakra triangles. Available in packs of Rs. 5, Rs. 10 and Rs. 20, the new Bingo!Mad Angles Masti Chaat now adds to the excitement of Mad Angles range from Bingo! Bingo! Mad Angles| | Mad Angles Variants|   |   Ã‚  Product Description| | Mad Angles Tomato Mischief|   | A combination of khakra-like crunchy triangles with tangy tomato flavour| | Mad Angles Chilli Dhamaka|   | Crunchy triangles with a taste of chillies| | Mad Angles Achaari Masti|   | Mouth-watering combination of Mad Angles and   sweet-sour mango pickle| | Mad Angles Masti Chaat|   | A chaat flavor that you can savour without having to stop by the galli ka  chaatwaala.The perfect combination of fresh pudina, tangy tamarind, creamy yogurt and of course, the perfection of  khakra  triangles. | | | | Bingo! TanglesThe latest addition to the Bingo! portfolio is Bingo! Tangles in masala and tomato flavours. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato flavours. Once bitten, they break into many more delicious strands in the mouth. | ‘Be A Little Dillogical’ About Lay’s Brand HistoryLayà ¢â‚¬â„¢s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Over the years, Lay’s has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the programme? making Lay’s ‘the main food of every programme‘! Frito-Lay India Ltd. produces India's largest snack food manufacturer’s brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes. Saif Ali Khan has been the face of the brand for over five y ears, and has recently been joined by the captain of the Indian cricket team M. S. Dhoni. Both embody the youthful energy and appeal of the brand.In 2008, Lay’s launched the never-before ‘Fight for Your Flavour’ allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lay’s brand ambassadors Saif Ali Khan and M. S. Dhoni with each celebrity rooting for the flavour of their choice. In November 2008, Lay’s made yet another innovative breakthrough –  the Chip-n-Sauce pack. This first-to-market pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season.The Lay’s Chip-n-Sauce large pack comes in two unique flavours – Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack. In June 2009, Lay’s launched its n ew positioning platform: ‘Lay’s – Be a Little Dillogical’. The new Dillogical concept makes an instant connect with youth caught between the desire to succeed and the desire to remain engaged with certain moments that offer a deep emotional fulfilment. This friction is like a game between the heart and the head, a struggle between what you want to do and what you have to do.It’s all about making things that matter to the heart, happen. The new platform has been launched with a series of ads built around the universal consumer struggle between what the mind asks one to do and what the heart desires. A powerful 360 degree approach supports the new TVC, and has indeed prompted consumers to be a little Dillogical. WINNING FLAVOUR Lay’s, the world and India’s No 1 potato chips brand from Frito-Lay India, is all set to provide some new lip smacking tastes to its consumers. The four short listed flavors from a whopping 1. million ideas came f rom four winning consumers, each of whom gets Rs 5 lakh for their dillogical flavor ideas. Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly from a three-month long Give Us Your Delicious Flavor (GUYDF) campaign. The four flavors will be sold in the market across India for the next two months with the theme bachega sirf tastiest (survival of the tastiest). The flavor that elicits the maximum consumer votes will not only continue to stay in the market as the mega winner, but its ideator would be awarded a grand prize of Rs 50 lakh and 1% of sales revenue.KurKure Brand History: Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors. Brand Promise: Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-h earted fun. Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.Juhi’s vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’. Innovations Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.Kurkure Desi Beats: Kurkure Desi Beats is an exciting new range of crunchy triangular snacks in irresistible Indian flavours. This newly launched youth-oriented sub-brand personifies our inhere nt ‘Desi’ spirit and gives one the license to be Desi. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident of his Indian identity. VARIANTS OF FRITO LAYS CHIPS| Kurkure| Uncle chips| Aliva| 1. Spanish tangy tomato| 1. Masala munch| 1. Spicy treat| 1. Special | 2. American cream and onion| 2. Chili chatka| 2. Chatpata Masala| 2.Special tomato| 3. Classic salted| 3. Funjabi(rajma)| Others | 3. Special salted| 4. Magic Masala| 4. Rajhasthani| Desi beats| 4. Special mint| Winning flavours| 5. Hyderabadi| | New| 5. Hip hop honey| 6. Solid masti twist| | 5. Cream & herb| 6. Cheesy Mexicana| 7. Solid masti khatta-mittha| | 6. Pizza Blast| 7. Tangy twist| 8. Dewana tomato desi beat| | 7. Sweet Chilly| 8. Mastana mango| 9. Flirty lime| | 8. Apple Delight| | 10. Naughty tomato| | 9. Milk Minis Sugar Vanilla| Competition among the variants of Bingo and Lays Chips| | 1. Spicy Masala remix| Chilly Mexicana| . International cream onion| American cream and onion| 3. Juicy tomato ketchup| Spanish tangy tomato| 4. Red chili bingo| Magic Masala| 5. Premium salted| Classic salted| Bridges | | 6. Mad angle tomato| Kurkure Dewana tomato| 7. Mad angle chilli| Kurkure chili chatka| 8. Mad angle achari| Kurkure Rajhasthani| 9. Hatke-Jhatke Funky| Kurkure Funjabi| 10. Hatke-Jhatke Tomato| Kurkure Naughty Tomato| 11. Tedhe-Medhe| Kurkure Masala Munch| Market Pattern (India) S. W. O. T Analysis of Bingo Strengths 1. Excellent branding and advertising on TVCs and print ads 2.Great variety of flavours gives customers options 3. Reasonable pricing ensures spontaneous purchase 4. Strong backing of ITC Limited brand name Weakness 1. A slight gap in demand and supply on bingo 2. Lacking in infrastructure as compared to Lays 3. Shallow penetration 4. Not well trained and inexperienced salesman Opportunity 1. Leverage successful brand ITC, especially Atta and biscuits 2. Advertise more to attract target group 3. Buy out sm aller competition and tie-ups with resort, food chains Threat 1. Threat from local substitute snacks 2.Balaji’s strategy – winner in terms of quantity Observation at W. D. Point a. The WD point is very well connected to all the nearby areas/locality/potential b. ITC use software that is called SIFY to prepare bills and detail information product wise, variant wise, summarize sales reports are make in the help of this software. Format of sales report code of the goods are in this. c. ITC gives 3. 5% margin to his distributors and d. ITC bears vehicle cost. e. CALCULATION OF PRICE TO RETALIER (PTR) = f. MAXIMUM RETAIL PRICE ( MRP) 100 + % MARGIN g. Basic terms LC: Line cutBC: Bill Cut UBO: Unique Bill Outlet ABV: Average bill value CFC: Collaret Fibre Container ABC: Average Bill Cut ALC: Average Line Cut TDP: Temporary Dispatch Time h. The salesman here lack the competent skills and they are not so knowledgeable about the product and the variants i. They lack persuasion and convincing technique j. Majority are inexperienced because they are new k. It has been observed that a lot of time is wasted in loading the stock in the vehicles and getting the stocks billed l. Salesman turnover ratio is high. Findings I. Works assigned wereTo check the availability, visibility and DND (if any) of Bingo at retail outlet. While doing this, I understood about distribution and stocking process at WD (Wholesale Distributor) point which are as follows: A) Ordering Booking Process B) Ready Stock Process. From the above mentioned works assigned and the objectives given, the Retailer point of view was clear II. To collect information of Frito-Lays and analyze the data thereafter. For that I have interviewed Frito-Lays distributors and company official i. e. Chetna Traders III. In order to overcome weakness, my recommendations and contributions.In the duration of my project I used to visit the market daily, in the initial 7 days as a DS (distributor salesmen) and from t he 8th day onwards as a supervisor with DS and analyze the market of ITC Bingo and Frito-Lays. While checking availability and visibility of Bingo snacks at Retail Outlets I came across following observations: 1) ITC has a good mix of traditional and modern type of distribution channel. 2) The response of customer towards Bingo is positive. 3) At major outlets the sale is good. 4) At big retailers there is a huge demand 5) Like Bingo there is only one Distributor for Lays in Andheri – Chetna Traders ) Small ‘Kirana’ shops and retailer get confused among the variants of Bingo! 7) All the shops where Lay’s and Bingo are not present, Balaji has dominated. 8) Shopkeepers ask for more credit even if they have and are already on credit 9) The total coverage of ITC Bingo snacks falls very short in comparison to Frito-Lays. 10) The problem is the lack of coverage and infrastructure 11) Lack of competent advertisement. 12) Bingo Lacking the Infrastructure 13) Balaj i is also a cut throat competitor 14) Lays have fixed PTRs 15) Balaji who who hardly spends on rack and nets also has PTRs and schemes 6) Parts of Jogeshwari, IRLA, lalubhai, Marol Military road are dominated by Balaji and then Lays 17) Unlike Lays and Balaji, Bingo faces a gap in demand and supply. 18) All the variants are never available at the W. D. point Analysis & Interpretation Demand of Bingo Interpretation: 1. The demand for Bingo is good and increasing because – Bingo! Is positioned as a youthful and innovative snack, offering the consumers with choice in terms of both formats and flavors including Local tastes. 2. Also because the name is catchy, easy to pronounce, recallable, trendy. 3. Bingo identifies itself as a brand which is youthful, fun and colorfulCriteria kept in mind when Retailers sell Bingo Interpretation: 1. After having a face to face communication with the retailers it was observed that the major influence they see in the buying pattern of the consum ers is that the consumers go for quality first then the size. 2. Similarly the criteria that the retailers keep in mind is at first the quality then the size but also the margin, because there a lot stiffness among the competitors and their schemes and offers. 3. In low income areas/slum areas retailers prefer to go for Balaji to any other because the consumers there go for the size/ quantity 4.The big and organized retailer go for the quality and Margin 5. Giving competition to Lays Interpretation: 1. Lays has revamped its branding strategy with new promotions featuring actress like Juhi Chawla, Kareena Kapoor etc. 2. About 35 AC BEST buses in Mumbai and metro in Kolkata are now branded by Kurkure 3. But Bingo has managed to do a dent in Lays market share. Is the fact that ITC spend close to 3 years researching, finding and analyzing the Finger snack segment to come up with its own indigenous variety responsible for Bingo's success. Problems faced to sell ITC BingoInterpretation: 1 . Brand Loyalty of Lays customer is posing threat to Bingo 2. Stagnant Market Share 3. Unawareness of the variety of flavours introduced by Bingo 4. Threats of local players like Balaji, Haldiram and Diamond Effect on sales by improving infrastructure Interpretation: 1. ITC was the first one to introduce racks which has helped them to achieve a considerable increase in terms of sales and visibility and availability. 2. Lays has heavier promotional activities, better infrastructure as it has modified racks which gives the advantage of keeping more stock 3.It is noted that Lays keeps on bringing in new packet ranges which Bingo does not. For e. g. the Rs 15 packets, Rs 30 packet and combo offer of 4 packets of Rs 20 each for Rs 60 4. Lays has more racks than Bingo Convincing the customer to purchase Bingo Interpretation: 1. The convincing is not required because Bingo has maintained the quality throughout since its launch 2. It is in good competition with Lays 3. Consumers can easily recall the brand and the product Rating Bingo and Lays Interpretation: 1. It can be seen from the data that at some stages Bingo is at par with the market leader Lays 2.Lays has a better and deeper penetration. 3. Lays has more salesman as compared to Bingo’s 4. Consumer’s point of view – Lays has many and clearly distinguished flavours Rack availability of Bingo as compared to Lays Comparing Bingo! To Lay’s 1. It is difficult to make out the flavour from seeing the colour of the packing which is not the case with Lays 2. Lays penetration is deep, and they have done it by reducing the demand supply gap and arranging better visibility by providing racks more than competitors. 3. Lays also gets the upper hand because it keeps on coming with new schemes, for e. g. hey give 4 Rs20 packet for Rs 60, we have no such schemes 4. Lays even has modified racks, customized to hold/contain more packets, this is some good strategy keeping in mind that it was ITC who ha d come up with the rack system. 5. Lays has a higher demand as compared to Bingo because of its promotion, they have characters in their advertisement which public/consumers can recollect even at a later stage e. g. Saif Ali Khan, M. S Dhoni whereas in Bingo we do not have such concept. Although it is noticeable but after having a considerable interaction with the retailer this is the most common topic they had put up. 6.The major difference between Lays and Bingo is that Lay’s as a brand has related itself to cricket. Relating to cricket is the promotion strategy in which the brand relates itself to the events and experience, and in Mumbai or in Maharashtra or in whole of India cricket mean mass, this way Lays already has a strong grip than Bingo. 7. Lays have a better, stronger and an efficient distribution system, talking in terms of availability of product then Lays is always available where Bingo falls short here as the stock is sometimes available and sometimes not caus ing inconsistency in the availability of the product. 8.Though it can be stated that because Lays has been in the market for a much longer period than Bingo so it has the brand advantage but Bingo still lags way behind in the a competent distribution process 9. Lays has 30% more rack installed than Bingo, making it the prime reason for the retailer to buy the product Porters 5 forces Model Threat of new entry: * As the market is growing at 30 percent annually, new entrants may consider it a profitable venture * As branded players are priced similarly, new players might penetrate by adopting a lower price or by offering more quantity at the same price (Balaji-strategy) New players with a distinct USP and marketing strategy may find it easier to enter the market (Bingo Strategy) * Unorganized players still account for half of the total wafer segment, thereby discouraging market entry * Veteran players such as Fritolay, Haldiram etc enjoy economies of scale, well-established distributi on and good distributor relations. Competitive Rivalry: * High Competition – Branded Players involved in cut-throat competition to increase market share, entice new consumers, find new markets * Low Quality differences among branded players. Quality difference between branded and unbranded offerings is offset by low price offered by unbranded players * Cost of switching is low as all players have a similar pricing strategy * Brand Loyalty is high for branded players Bargaining power of suppliers * Suppliers provide raw materials such as potatoes, spices and other ingredients. * Their ability to raise input costs is high. * Higher cost of input commodities leads to lower margins, making the market unattractive for distributors and retailers (in an already low-margin, high-volume market) Shortage of any input material may also affect production and thereby impact distribution. * Veteran players like Fritolay and ITC already have a well- established network of suppliers. ITCâ₠¬â„¢s e-choupal venture permits a steady supply of raw materials at the lowest price. Bargaining power of Buyers * Frito-Lay enjoys a healthy lead with a 45 percent market share for its portfolio of products * Competitor differentiation is in terms of variants and communication. * Ability to substitute is high as brands are priced similarly and distribution problems for one brand promote sales for the other. Price Sensitivity is high. An increase in the price of Lays may promote a switch to Bingo for most buyers (except for loyalists) * Threat of substitutes: * Indian Snack Segment is high-volume, low-involvement driven (thrives on impulse buy) * All snacks are considered to be substitutes of each other * Biscuits, Wafers and local snacks like Chakli, banana chips, Farsan etc are all substitutes of one another Recommendations/Suggestions 1. For distribution different vehicles should be used which has opening from 3 sides because a lot of time is wasted in the unloading the particula r order 2.The market report should be prepared more thoroughly 3. The routes should be predefined and the salesman should not mix up the routes 4. Some routes are very small to be covered for order booking for Bingo like IRLA Market so it can be combined with Lalubhai market 5. There should be less variations in giving different schemes to multiple shopkeepers as they eventually come to know about the schemes given to other shopkeepers and then they raise their demand to either reduce net rates or give additional schemes 6.Bingo can come up with different shapes of packaging in small areas where there is more sale of Rs 5 packet e. g. triangular packs, as they do not need racks to be put in because different packaging always attracts consumers. 7. Should increase the size of Rs 5 packets, because this is the main reason for less sale of Bingo, on the other hand Balaji is also tough competitor in terms of quantity 8. Company can opt for seasonal promotions because the sales in the mo nth of May-June are very low because the schools are closed. 9.Gift packs or combos with 4-5 flavours can be introduced in this period only 10. Posters on buses and trains can be done for e. g. the way Fanta has utilized the opportunity on local trains of Mumbai 11. Brand ambassadors should be introduced because Bingo has almost completed 5 years in the market, brand ambassadors because people can then relate to the brand and or the product 12. Also because Lay’s our prime competitor has quite some good brand ambassadors like Saif Ali Khan, M. S. Dhoni 13. Relating Bingo to current burning topics, the same way AMUL does in print ads. 4. Having too many flavours is causing some problem because the customers and even the retailer are not able to differentiate between different variants. 15. Even though it’s a good strategy as people are forced to try each flavour, the ones which are not going good in the market should be removed from the company’s portfolio. 16. T his would reduce the problem of confusion amongst the consumers. Conclusion From the survey of the retailers and the market comparison following conclusions can be drawn 1. Bingo’s sale has noticably increased by providing good infrastructure . Retailers put Bingo next to Lays which is a market leader 3. Such an brand image has to created which creates a lasting image, which can be done by introducing a couple of brand ambassadors 4. Lays still has the upper hand because it has been in the market for a longer time as compared to Bingo 5. Improving the distribution level to meet up the competition given by lays is the only way to cover up the demand suppy gap 6. Though Bingo is of good quality as noticed but it is yet to meet International Standards to give more stiff competition to Lays 7.In small localities Balaji is preferrred 8. A lot of time is wasted during the unloading of the order/stock during the ready stock. It is not thecase with Lays because the order for Lays are in bulk and as per the CFC boxes. Annexure QUESTIONNAIRE (RETAIL OUTLET) Outlet Name: – Outlet Type: – Route: – 1. How is the demand of Bingo? a) Very good ___b) good ___c) average ___ d) below average __ 2. Stock availability of various brands a) Lays ____ b) Bingo ____ c) Haldiram ____ d) Balaji_____ e) Parle______ 3. What criteria you keep in mind when you sell your product? ) Focus on Quality_____ b) Focus on Price____ c) Focus on Size___ d)Focus on Margin____ 4. How far do you think ITC Bingo has captured market over Lays? a) On a Small Scale_____b) On a Large Scale________ 5. What problem you face to sale ITC Bingo!? a) Size____ b) Brand Loyalty for other Brand_____ c) Lack of Awareness_____ d) Any Other 6. Has the sale increased by improving the infrastructure by Bingo? a) Highly Increased____ b) Increased____ c) Somewhat Increased__ d) Not at all increased 7. Do you have to convince customer to purchase Bingo? ) Yes ___ b) No ___ 8. Please assign a valu e from 1-5 to BINGO & LAYS a) For Excellent5 b) For Very Good4 c) For Good3 d) For Average2 e) For Bad1 9. Do you have a rack of Lays? a) Yes____b) No_____ 10. Do you have a rack of Bingo? a) Yes____b) No_____ References 1. http://www. itcportal. com 2. http://www. nowthatsnifty. com/2012/01/204-lays-potato-chip-flavors-from. html#. T9zOwCEggUg 3. http://www. the-top-tens. com/lists/best-flavour-lays-india. asp 4. http://pepsicoindia. co. in/media/fact-sheet. html