Apple lnc

Apple lnc Apple lnc, is an American multinational corporation that designs and manufactures consumer electronics and computer products. The companys well-known products include the Macintosh computers, the IPod and the iPhone. This company was established in Cupertino, California on April 1, 1976. On January, 1977, the company had been incorporated as the name called Apple Computer, lnc. for over 30 years. The company have decided to change their companys name to Apple lnc.. Apple lnc. operates more than 250 retail shops in nine countries and an online store. It has about 35,000 employees in the whole world and had worldwide annual sales of $32.48 billion dollars at the end of the year 2008. (Seekingalpha.com,2009) According to the research in 2009, Apple lnc. has a high market share for about 7.96%. (www.apple.com ,2009) 1.2 Theory Product: Business must make sure that their products are meeting the needs of their customers. Their product must be suitable for their customers. (HALL,D, et al, P75) Price: The pricing policy that a business chooses is often a reflection of the market at which it is aiming. Prices will not always be set at the level which will maximize sales or short-run profits. (HALL,D, et al, P75) Promotion: There is a number of promotional methods a business can use including above the line promotions. (HALL,D, et al, P75) Place: This refers to the means by which the product will be distributed to the consumer. (HALL,D, et al, P75) Market segmentation: Breaking down a market into sub-groups with similar characteristics is known as Market Segmentation. (HALL,D, et al, P75) 1.3 Aims Fortunately, the report will recommend the theory of Marketing and Business. Thirdly, the next purpose of this report is to try to explain one of the ads for IPod.(Figure 1) Then, this report is going to investigate why the Ads has been product like its style and type. According to this report, the writer is going to state how this Ad work in the market. Finally, the final goal is to predict the future development of Apple lnc. 3. Findings 3.1 Color First of all, it is clear that there are many different background colors in IPods ads, such as pink, red, blue and yellow. It is a random color for the background in all of the IPods ads and the color will never changeless. On the basis of this ad, the background color is pink, a color which is very romantic. 3.2 Spokesman IPods ads never use the same spokesman. The person in the ads are always in black whether they are men, women or children. In this ad, there is a pretty girl in the ad who is in black and this become another selling point. The consumer will never find out who the man or woman is because it is in black. 3.3 Production This is an ad for IPod nano, which is one of the most important product in Apple lnc. IPod nano is a MP3 which is very small and fashion. Thus, in their ads it is always a white IPod nano in the spokesmans hands or pockets. Therefore, black and white become a contrast color so that it can be easy to see that the colors of IPod and person are completely different from each other. Consumers can see different person with different IPod nano, but not other MP3 or MP4. 3.4 Catchphrase The catchphrase for this ad is, The best just got better. 3.5 Price According to the internet, the price of IPod nano is higher than other MP3s. For an 8GB IPod nano, it will cost the consumers $149 dollars or more than 1000 yuan and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) 4. Discussion 4.1 Color According to Color Wheel Pro See Color Theory in Action, Red is the color of fire and blood, so it is associated with energy, strength, power, determination as well as passion desire and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Red also brings text and images to the foreground. Pink is a color which is an embranchment of red, it means signifies romance, love, and friendship which is denotes feminine qualities and passiveness. (Color Wheel Pro) This ads background color is pink so that consumers can notice that this production is filled with energy and power which is very suitable for the youth. Contributed to there are many kinds of background color, the place can change to every kind of places. Every color represents a place, which means that the consumer can use the IPod nano anywhere and anytime they like. 4.2 Spokesman Spokesman, definition from Ansewers.com, Spokesman is a man who speaks on behalf of another or others. (Spokesman, Dictionary) Consumers can not recognize the spokesman in this ad because she is in black. The company does not care about whether the spokesman is famous or not because their propagandistic main point is their production, IPod. The black color stand for every kinds of person can use IPod. There are no circumscriptions whether the consumers are old or young, boy or girl. It means that everyone can use IPod anyplace. 4.3 Marketing mix 4.3.1 Price According to Business Studies (Hall, D et al), Price will not always be set at the level which will maximize sales or short-run profits. It means that IPod should have different of prices level for the consumers to buy. The price can not be the same because every consumer has their own demand. The demand will decrease if the price never changes or the product is always the same as before. Compare with other MP3s, IPods price is higher than other products. According to store.apple.com, for an 8GB IPod nano, it will cost you $149 dollars and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) The price urge IPod to be the best brand in MP3. Relative to other MP3s in China, it can be easy seen that the price is very high so that it become valuable production in China. 4.3.2 Place According to Business Studies (Hall ,D et al), Place refers to the means by which the product will be distributed to the consumer. The main idea in this Ad depend on consumers is able to use IPod nano everywhere. The size and weight become the superiority of IPod which is better than any other MP3. The Ad show this idea from the place where the consumers put their IPod in. 4.3.3 Promotion According to Business Studies (Hall ,D et al), there is a number of promotional methods a business can use including above the line promotions. The Apple lnc. dose the same work on promotion as other companies. Sometimes they hold sales promotion in retail space, therefore, it become a chance to get sponsorship for their advertising. Sale promotion is a function which the consumers prefer to attend because they will buy products in low price. Sales at the expense of profits is a good way to make profits. 4.4 Catchphrase The catchphrase for this ad is, The best just got better. This is a sentence which is short but deep thinking. The word best and better can be easily change in to anything as the company like. The consumers become able to put more interest in the product which the company what to sell. 5. Recommendations To summarize, This Ad is suitable for IPod because of its exquisite idea. Based on the above discussion, IPod will become the youths first choice because its fashion and superiority. The fact have proved that Ipod is now the best mp3 for the youth. Never theless, if the company do not compare with others, its lifecycle will be end. Apple lnc. is reviving by brought up new products and changing target market. From different kinds of Ipods, it definitely shows that expand target market is very necessary for every company. The Ad has play an important role in attracting consumers and increasing market share. Because of its superiority Ad, IPod has become one of the best MP3 in the world. However, the developing market are never fully explored in a short period of time, it is still a good chance for Apple lnc. to expand their company size and making good advertisement might be a good choice. In a word, there is a good way for all the company to expand themselves and the target market. 6. References http://seekingalpha.com/article/115797-apple-inc-f1q09-qtr-end-12-27-08-earnings-call-transcript?source=front_page_transcriptspage=-1 (access at 2009) http://www.apple.com/pr/library/2008/10/21results.html (access at 2009) http://baike.baidu.com/view/14874.htm (access at 2009) http://store.apple.com/us/browse/home/shop_ipod/family/ipod_nano?mco=MTAyNTQzMjM (access at 2009) http://www.answers.com/topic/spokesman (access at 2009) Hall, D., R, Jones, C. Raffo, A. Anderton (2008 4th p75), publication: British Library Cataloguing

Examining Hacking And Cyber Ethics Philosophy Essay

Examining Hacking And Cyber Ethics Philosophy Essay With technology taking the forefront in communication, world has virtually shrunk! Distance and time are no more any hindrances for effective interactions and communications. Internet has so much invaded our day to day lives that without internet, we feel we are almost without bread! As any advances bring in good , not so good and bad with it-take auto mobiles, electricity, movies whatever-even the communication technology has its own goods and bads. Hacking is something that has shocked the world that is so much dependent on the cyber for its day to day affairs, may it be individual corporate or education fields. Hacking and Hacker Hacking is an action of trying to gain access to a computer or computer network without any legal authorization [1]. The entity who tries the act of hacking is the hacker. The new hacker dictionary defines hacker as below: A person who enjoys exploring the details of programmable systems and how to stretch their capabilities, as opposed to most users, who prefer to learn only the minimum necessary. One who programs enthusiastically (even obsessively) or who enjoys programming rather than just theorizing about programming. A person capable of appreciating hack value. A person who is good at programming quickly. An expert at a particular program, or one who frequently does work using it or on it. An expert or enthusiast of any kind. One might be an astronomy hacker, for example. One who enjoys the intellectual challenge of creatively overcoming or circumventing limitations. [deprecated] A malicious meddler who tries to discover sensitive information by poking around. Hence password hacker, network hacker. The correct term for this sense is cracker. Hacker is someone who has an intention to damage a system and hence invades it illegally [2]. He or she might invade into the system to get illegitimate access to resources. As hacking becomes easier, a vulnerable computer will be the earlier target. Hacker invariably tries to hide his or her identity for launching attacks on the main site, which is generally more secure. The attack is made with an intention of gaining control of the targeted system so that the hacker can execute, edit or delete any file on the users directory. This is achieved generally by gaining access to the super-user account. This helps the hacker hide his presence and provides him maximum authority to access the data. Software bugs are generally used in the attacks which give the hacker super-user status. Ethics and Cyber Ethics That branch of art which looks with wonder at the marvels and mysteries of the world is philosophy. It leads to life with passion, moral and intellectual integrity. Socrates had once stated the unexamined life is not worth living. In philosophy. Everything related to life is critically and comprehensively inquired in to. The branch of philosophy that deals with how we ought to live, with the ideas as to what is right and wrong, and with idea of Good is ethics [3]. The field of ethics that examines legal, moral and social issues in the use and development of cyber technology is cyber ethics [4]. A broad spectrum of technologies that range from standalone computers to a cluster of network computing, information and communication technologies is referred to as cyber technology. Computer ethics has been the general usage term for cyber ethics until recently. Computer ethics however suggests the study of ethical issues associated primarily with computing profession or computing machines. Cyber ethics however attempts to address ethical issues that are more wider and deeper. Other terminologies like internet ethics or information ethics are in use but cyber ethics has wider coverage than internet ethics. 1.3 Legal and Illegal Hacking The informal trespassing into a computer is termed as hacking by many people. Hacking in general has formed a meaning of breaking into computers [5]. The term hacking clouds ethical and legal complexities of law that administrates use of computers. Some hacking is legal and valuable while some are illegal and destructive. Learning the way to get access is legal while using this information to access the system and misuse it is illegal hacking. It is very important to understand the difference between legal and illegal hacking. This could be understood considering an example. For example, the security researcher of the system will learn a number of ways to get into the system without authorization. While learning this information is not illegal, using the information to access a system unauthorisedly is illegal. An action can be considered legal or illegal based on the scenario and the access and authorisation for the particular scenario. 1.4 Ethical Theories Ethical issues are based on morals which are subjective. The ethical theories offer direction for the moral analysis to be made. These are the scientific theories that provide the framework for the analysis of moral issues. We may look into ethical theories relevant to the case in hand. 1.4.1 Consequence Based ethical theories (consequentialism) Consequence based theories judge actions based on results. Proponents of these theories assume that certain state of affairs are better than many others. Actions that lead to better state for maximum number of people are better actions. In simple words, an action that makes the world better is a good action and that worsens the world is bad. Hence here, result is most important. Three subdivisions of consequentialism emerge based on who is benefited by the action: Ethical Egoism: an action is morally right if the consequences of that action are more favorable than unfavorable only to the agent performing the action. Ethical Altruism: an action is morally right if the consequences of that action are more favorable than unfavorable to everyone except the agent. Utilitarianism: an action is morally right if the consequences of that action are more favorable than unfavorable to everyone.(QuoteIEP) Types of Utilitarianism Two types of Utilitarianism are there namely Act Utilitarianism and Rule Utilitarianism. Under Act Utilitarianism, an action is considered good or bad based on its consequences while under Rule Utilitarianism, a code or rule of conduct is more acceptable if the consequences of it are beneficial than not beneficial to every one. For ex. If one steals, it may be beneficial to him but not to all. So the rule is not to steal. Intended Consequentialism Intended consequentialism is a consequence based ethical theory. Here, intended consequence is given importance over actual consequence in judging an action. 1.4.2 Duty Based ethical theories Duty based ethics is otherwise called deontological theory. Deon is a Greek word meaning necessary, binding, obligatory. Immanuel Kant is the main proponent of this theory. It gives importance to sticking to ones duty and principle rather than the consequences. When most stick to Deontological principles, naturally, consequences will be good. The focus is on duty and principle and not on consequences. An other famous philosopher W.D. Ross who supported Kants theory, summarized basic duties as below: Duty of beneficence: A duty to help other people (increase pleasure, improve character) Duty of non-maleficence: A duty to avoid harming other people. Duty of justice: A duty to ensure people get what they deserve. Duty of self-improvement: A duty to improve ourselves. Duty of reparation: A duty to recompense someone if you have acted wrongly towards them. Duty of gratitude: A duty to benefit people who have benefited us. Duty of promise-keeping: A duty to act according to explicit and implicit promises, including the implicit promise to tell the truth.(M2) Character based Ethical Theories Character based virtue ethics is also called Virtue ethics. These theories are mostly based on Aristolephilosophy. Here, individuals character takes prime place over duty or consequence, in contrast Deontology and Consequentialism respectively. Here, the tenet is once the person has strong value system which has stabilized, he would be conscious of what is wrong and what is right, what are his duties to his children, family, society and his master, so, action taken by such persons tend to have good consequences only. An ethical individual is therefore necessarily disposed to do good things acceptable to himself and for society. 1.5 Role of software/Hardware/Application Engineers Hacking has become a threat to modern world which is over dependent on information technology. It is easier done than said that, as you keep your valuable protected in house against thieves and robbers by locking the almirah or the house or safe keeping in banks or covering by insurance. As we use lot of IT services through public domains and distant server based technologies, the risks are even more. Professionals in the field can do their bit based on their knowledge and experience to reduce damages by hacking. Objectives The objectives of this case study are: Highlight the main critical issues that this case brings out light and to critically apply consequence-based, Duty-based and character-based ethical theories to discuss whether the FBI were correct in attempting to capture and prosecute Mitnick. Briefly discuss the general of asoftware/hardware/application engineer in terms of the use dof their knowledge and expertise in regard to hacking. Facts of the case While dealing with the case in hand from the point of the objectives of the case study, we have to critically observe the facts from the following angles. Actions of Mitnick that are subject of ethical and moral nature

Sorrow Essay -- Sadness Sorrow

Sorrow   Ã‚  Ã‚  Ã‚  Ã‚  Whether it is getting a bad grade in English class, leaving home to go to college, or losing a loved one, we all experience sorrow. Sorrow a pain or distress of the mind caused by a loss or misfortune. It is a part of life that we all must learn to deal with. People cope with sorrow in different ways. Certain people let every misfortune that they encounter get to them. They flip out if they get a C on one of the many minute assignments in a class. If they get a traffic ticket, they think the world is coming to the end. People who deal with sorrow like this are not being reasonable. Do these people believe these minor flaws in their day-to-day living are going to have a life long affect on them? They do not have to be sad, but they choose to be.   Ã‚  Ã‚  Ã‚  Ã‚  One day I got my second traffic ticket in my first year of driving. As soon as I looked into my rear view mirror and saw the officer turn on his flashing lights, my heart sank into my stomach. The officer asked if I knew why I was being stopped. I was speeding and I knew it. The officer went back to the car and began to write the ticket, while I was sitting in my car thinking. At first I thought about how much trouble I was going to be in and how much money it was going to cost me. I was very depressed. Then I got to thinking. What's the big deal? It's just a little traffic ticket. Sure, I may get in trouble, but who cares? It's just a small detail in my life. I can whine and complain, or I can foc...

Essay --

Introduction The National Security Agency (NSA) is considered to be one of the largest components so the U.S intelligence community stands. It is primarily responsible for gathering intelligence report from detailed communications with the active involvement of the various intelligence tools. It was established in 1952 from the code breaking effort adopted by the handful of military officers and civilians and by and by and by the agency grew in stature and marked its position to gain the role of signal intelligence which is also known as SIGNIT. All of this has resulted from the initiatives taken by the congress and actually it is the congress that helped in providing it the required framework required NSA to carry out its various activities and the enacted laws skilfully guides the limits of NSA. From the perspective of electronic surveillance of US persons and also they are supporting and taking due notice of the public pertaining to the issues at NSA and the related reforms that are directed to make NSA more and more equipped in meeting up with the quotidian technical as well as geopolitical challenges. At present, NSA is constantly coming across multitude of challenges and as well as seeing through a difficult operational environment that brings in certain limitations to its work areas like spending levels for intelligence reports into queries for the future prospects of NSA. The European Parliament has also came forward highlighting the interest of the public who allege that the US along with few other countries are constantly involved in systematic electronic eavesdropping so as to be able to launce the commercial interest of US operations in full effect. (Linda B. 1999) In response to the huge amount of congressional conc... ...concern of the Congress concerning the activity of the NSA is very unlikely to finish and the researchers are of the opinion that amidst attacks on NSA, members of the European parliaments and the members of the Congress jointly may come up and criticize not only the operations and activities as undertaken by the NSA but also its roles and missions. Funding for the efforts being undertaken on part of the NSA has widespread results from the consideration of geopolitical as well as technological work environments that needs to be put into some sort of balance against other prevalent requirements. (Jeremy S. 2000) And more so to a much enhanced degree as compared to that of the past, the Congress is expected to continue to indulge itself in internal challenges in the agency designed to gain in capabilities from the perspective of boosting the technological framework. â€Æ'

Essay --

Neither slavery nor involuntary servitude, except as a punishment for crime whatever the party shall have not been thoroughly convicted, shall exist within the United States, or any place subject to the jurisdiction. This is the 13th amendment. Now we may ask ourselves as a country, what does this mean for us? Well to me, this is probably the most powerful thing that I've ever heard. This is just deeper than words on a paper, this, this text right here is the reason why I am able to stand here and talk to you today. January 31, 1865, a day and what's a beautiful piece of work was created. 1856, Dreed Scott v. Sandford a case in which an enslaved African American wrote a petition to the Supreme Court asking for his freedom. Did he win? Of course not, its 1856. The Supreme Court ruled against him as well as saying that the Bill of Rights did not apply to African Americans. Let me read to you what the Constitution has to say about racism and segregation. â€Å"_____________† Oh thats right, it doesn’t. Until 1865, people who were not straight white males were not considered to be human beings. â€Å"Those who deny freedom to others, deserve it not for themselves; and, under a just God, can not long retain it.† Abraham Lincoln 1858. A wise man, with wise words explaining that no man nor woman created by â€Å"THE CREATOR† should deny freedom to a person or persons because we would not want to have our freedom to be denied by others. African-Americans as well as many other nonwhite Americans did not have the rights to vote in wrongful aggression of slavery, and have many other opportunities and careers such as the whites. To be seen as American and not as interfere work to be uses labor. It is important to learn these things, because we can know a... ...something greater than we think it is. We, as a community must stop with the verbal abuse, to not only to the African Americans, but to any of us that may be different from ourselves. Stop the vulgar comments and â€Å"wisecracks† in which we think that is funny is really a dull unsharpened arrow piercing the heart of an innocent human being just like yourself. Can I ask you something? Do we make jokes about Holocaust? Do we make violent slurs about 9/11? So why should racism be treated any differently? The only way to end this, is one person at a time. Looking at themselves and making an obligation to their heart saying that no longer will I exploit the insurreties of an individual. No longer will I put myself and my selfish desires over other’s feelings and emotions. Are we ready to grow and mature as a nation as a community, as a civilization? Or, maybe its just me.

Different Types of Business Information and Their Sources Essay

Merseytravel uses a lot of different communications to communicate with people, which includes; verbal, written, on-screen, multimedia and web-based communication. Using these five different types of communications, Merseytravel can communicate with other people using different ways to communicate which includes technology and face-to-face. Verbal Communication in Merseytravel Verbal communication in Merseytravel can be used several ways, like advisory panels, telephone or face-to-face to verbal communicate. Verbal communication is very important for the reason being that you are dealing with a variety of people through out the day. In some cases you may deal with people who have different culture, ages and with different levels of experience. An important verbal communication that Merseytravel use frequently is; Advisory panels. Advisory panels are used by Merseytravel which acts as meetings where each of the five district councils come together and have a verbal meeting which includes; Knowsley, Liverpool, St Helens, Sefton and Wirral. Meetings of the advisory panels are held on a quarterly basis, which in the meeting include verbal communication about how Merseytravel can improve. The main objective of the advisory panels is when verbal communicating to each other they can update each others knowledge, like how their markets are developing, what the eco nomy is doing and what new laws are being passed that might affect the way they operate. The source of the verbal communication is Merseytravels meeting room where the advisory panels take place. The reason why advisory panels take place is so Merseytravel can get together and discuss on how to improve them-selves. Advantages of verbal communication: It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Merseytravel customers communicate with the staff members this is an advantage because they get to ask questions if they don’t understand the instructions clearly. Disadvantages of verbal communication A disadvantage for this type if communication in Merseytravel is when a language barrier occurs, if one person does not understand the other due to the fact that he or she does not speak English or does not cope with the accent so that will cause a poor communication between the staff member and the customer like on the ferry service etc. Overall, verbal communication is important in Merseytravel as they can get together like in their advisory panels and discuss to each other about Merseytravel and how they can improve etc, which using verbal communication, it easy to get information across to each other than using of communications like web-based. Verbal communication in Merseytravel is internal as the advisory panels are just to do with Merseytravel but other verbal communication in Merseytravel is external when a customer wants to be a stakeholder. Web-based communication in Merseytravel Web-based communication is communication over the web. Web-based communication includes E-mail, Train alerts and bus alerts etc. Web-based applications are used on Merseytravels website which includes the train alerts etc. Web-based communication is good because people can access the web from wherever they are now days because people have mobile broadband. Train alerts are an important web-based communication in Merseytravel. For people travelling around all the time, web-based communication can be important to them. For example, if the person is out travelling and wants to see that the trains are running fine, then they can access web-based communication by going on Merseytravels website and clicking on the hyperlink on the side leading to the train alerts and can find out the information they wanted to know all using web-based communication. The source of web-based communication is a hyperlink from the side of Merseytravels website, called: ‘Train alerts’. The reason why Merseytravel have a hyperlink to ‘Train alerts’ is because people can check the train alerts if they are outdoors and need to get a train somewhere and so can easily access train alerts and check to see if the train they need is running fine and on time. Advantages of web-based communication The public can access Merseytravels web-based information wherever they are to find out on Merseytravels latest information like, get up to date on the latest train and bus alerts etc. Disadvantages of web-based communication: Not everyone can access the web because they may not have broadband, therefore cannot get the latest news on Merseytravel etc. Overall, Web-based communication is a good way to communicate to the public as a lot of people can access the web wherever they are and can get update on Merseytravel’s latest information wherever they are which is very mobile, although people who don’t have the access to the web cannot access this information which is a disadvantage to Merseytravel. Written communication in Merseytravel Written communication in Merseytravel can be used several ways like giving out surveys and leaflets to the customers. Written communication can be just as important as verbal or non-verbal communication. You can’t take back what you say, but you also can’t take back what you write. People ten thousand miles away from me right now may also be reading this very thing I’m reading about the Merseytravel leaflet, so written communication in Merseytravel is very mobile and people far away can read it. Merseytravel uses written communication when researching community views. Merseytravel wants new passengers and wants to promote their services to the public and so frequent passenger surveys are provided to the customers which are written communication and the customer filling out the survey can put their feedback on it in written communication so Merseytravel can improve. The source of these surveys may be given out to passengers on the train to get the customers feedbacks on how Merseytravels train are operating to see if they need improving etc. The reason why the surveys are giving out on the trains is because Merseytravel want the customer’s feedback on what they feel about their trains and since they are on the train they are more likely to get better feedback than if Merseytravel was to ask people to fill in a survey about their trains who where just walking in the town centre. Advantages of written communication †¢ Written communication helps in laying down apparent principles, policies and rules for running of an organization. †¢ It is a permanent means of communication. Thus, it is useful where record maintenance is required. †¢ It assists in proper delegation of responsibilities. While in case of oral communication, it is impossible to fix and delegate responsibilities on the grounds of speech as it can be taken back by the speaker or he may refuse to acknowledge. †¢ Written communication is more precise and explicit. Disadvantages of written communication †¢ Written communication does not save upon the costs. It costs huge in terms of stationery and the manpower employed in writing/typing and delivering letters. †¢ Written communication is time-consuming as the feedback is not immediate. The encoding and sending of message takes time. †¢ Effective written communication requires great skills and competencies in language and vocabulary use. Poor writing skills and quality have a negative impact on organization’s reputation. Multimedia communication in Merseytravel Multimedia communication in Merseytravel is used on their website a lot. On promotions and attractions on Merseytravels website they have are attractions around Merseyside, and if you click on one like the ‘u-boat story’ it shows a multimedia context. When you click on the ‘u-boat story’ a presentation slide comes up and flicks through all pictures of the ‘u-boat story’. This presentation slide communicates to the public through pictures which is a multimedia way of communication and can give the public a good insight to what the’ u-boat story’ is about by just viewing the pictures. The source of this information is on Merseytravels website there is a link to promotions and attractions and then a link to the ‘u-boat story’. The reason why the u-boat story is on merseytravels website is because people who tend to use their website will be tourist wanting to find out how they can travel somewhere and so having promotions and attractions on their website, will encourage them to click on it and find out about local attractions and by merseytravel allowing the u-boat story to be a multimedia communication, people on the website viewing it can get a good feel of what it is like which will encourage them to go see it more than if it was just written communication as it would seem boring and you would not know what it would be like. Advantages of multimedia communication in Merseytravel †¢ Enhancement of Text Only Messages: Multimedia enhances text only presentations by adding interesting sounds and compelling visuals. †¢ Improves over Traditional Audio-Video Presentations: Audiences are more attentive to multimedia messages than traditional presentations done with slides or overhead transparencies. †¢ Gains and Holds Attention: People are more interested in multimedia messages which combine the elements of text, audio, graphics and video. Disadvantages of multimedia communication †¢ Expensive †¢ Not always easy to configure †¢ Requires special hardware †¢ Not always compatible Overall Multimedia communication in my opinion is a very good way to communicate, because people like to watch presentations and videos as it is a lot more interesting than verbal communication where you just listen to someone speak or written communication where you just read as it is very boring and so multimedia communication will make people watch it as it’s more interesting. On-screen communication in Merseytravel On-screen communication involves communicating from a screen, like a TV, computer screen etc. In Merseytravel there are several ways they communicate using on-screen communication. When standing on the platform at the train station, there is a screen on the platform which is on-screen communication as on the screen it tells you the train times, therefore it is communicating to you through on-screen information because your are getting the train times from the screen. The source of this on-screen information will be on the train station platform where the public can see what the train times are when waiting for the train. The reason why there are train times on the platform is so the public can see when waiting for the train how long they have until the train comes. The train times are on-screen because they can easily be updated electronically for the wait time of the train. Advantages of on-screen communication †¢ A large number of people can watch the presentation for example, and receive information from it. †¢ Can easily be updated †¢ The text can be easily understood because it’s electronic Disadvantages of on-screen communication †¢ May not work if there is a power-cut etc. †¢ You will have to keep referring back to the source to find out the information rather than a beneficial paper based copy for you personal viewing. Going back to the screen may prove time consuming. Overall on-screen information is a good way to communicate in my opinion because it can easily be updated and easily understood and will be more reliable than a piece of paper with the times on as the on-screen information can easily be updates if the train times get delayed etc.

The Impacts of Gender Roles for Society in Advertising

The impacts of gender roles for society in advertising There are lots of social roles that a person has to perform during his or her life time. The most clear and basic role is gender role. A gender role is a set of social and behavioral norms that are generally considered appropriate for either a man or a woman in a social or interpersonal relationship. Gender roles are widely between cultures and even in the same cultural tradition have differed over time and context.Most societies regulate different behavior pattern and social value regarding to gender, therefore consumer’s behavior cater for their gender role image. Men and women roles and how the roles are defined and described in the advertisement can affect individual acceptors, public's consciousness, behavior pattern and the social system. There are three impacts of gender roles for society in advertising. First of all, the gender role can make the fixed idea and change. In most societies, the members of societies hav e similar thought about a series of characteristics that the gender has.We call that fixed idea of gender roles. the fixed idea is socially shared belief and excessively simplified belief in matters of the specific target. Every society has the simplified idea about men and women and the fixed idea which regulate personality and role regarding to the gender. For example, the fixed idea about women is that women are passive, sensible, dependent, lacking in patience and internally sensitive. Vice versa, the fixed idea about men is that men are active, ideal, independent and possible for mind control. This fixed idea about men and women provided background that divide men and women role.Through the characteristic role, men work outside and women work inside for their life, and the polarization of the gender role is accepted as the best way for their work and family. This fixed idea is accepted as a natural result for a long time. People could not realize that they have the fixed idea b ecause this idea exists everywhere of society. However, now, realization of the gender roles in advertisement is changed according to the passing of time. Before women’s liberation, the fixed idea about the gender role was believed as natural phenomenon and what is bred in the bone.The pioneer of women’s liberation claim that women’s potential power and ability had been restricted because they be bred true to the fixed idea about the gender role. Also, we delude ourselves that physical, psychological and social characteristic according to the gender is real, and we define what men are and what women are. Also, we delude ourselves that physical, psychological and social characteristic according to the gender is real, and we define what men are and what women are. The fixed idea is always exaggeratedly simplified, and sometimes could be totally wrong.Also, the fixed idea exaggerates or minimizes difference between groups. The fixed idea about the gender role makes men look as if they are similar even if actually they are very different each other, so do women. Finally, the fixed idea can be usually used to justify prejudice and discrimination to member of some groups. This distorted fixed idea about the gender role cannot reflect the image of the gender role properly in modern time. Secondary, the concept of androgyny comes to the fore. According to the radical change of society, the concept of the gender role becomes changed. Androgyny is at the head of the change.Bem(1974) rendered the concept of androgyny for the first time. It means that the two character coexistent in one person. In other words, androgyny has manhood and femininity. Through the study about people who have the fixed idea about the gender role, androgyny people are more ethical, self-respected, and stable than them who have the fixed idea about the gender role(Block, 1973; Bem;amp; Lenny, 1976; Kyoungsuk Park, 1988; Jeongeun Lee, 1991;Sujung Seo), and androgyny people are more flexible and practical and have more information-processing capacity. These studies confirm the value of androgyny.As a result, the concept of androgyny develops our society and diversifies industry. Third is socialization of gender role image. Women’s role image in an advertisement affects learning of women’s social role, namely women are affected their socialization by an advertisement. It shows how much mass media and advertisement is an important information source to women. We can guess that mass media and advertisement affects consumer to form mold about other world if the mass media or the advertisement is considered as the optimum conditions for effective learning, cultural environment.Social scientists point out that the gender role description in an advertisement applies leverage on thought about society. An advertisement had a tremendous impact on a consumer when the role or image of the character is a role model. Today, day by day, we are living in nu merous advertisements. Gender roles that appear in the advertisement can change our traditional stereotypes. The advertisement appeared to reflect social change traditional stereotypes Image and appearance are mixed gender role images appear in the advertisements today.People realized that the concept of androgyny is better than a fixed idea of gender roles. Moreover, socialization of gender roles has become an important issue in our society. Image to adhere to traditional gender roles, women's social activity and a surge in traditional gender roles than in the past, the position is improved according to the hypothetical social change gradually, and social roles that appear in the structure, major changes are reflected in a market economy, the advertising is the side effects that are not suitable.Fixed according to gender in advertisements, when you think that advertising is having a big impact on the value formation of children as well as the function of promoting the sale of goods and as a medium of socialization with the public over an image or a negative image of women reassurance that the portrayal is not a desirable thing. Exercise and develop human potential is an important factor which is responsible for its leading role, the mass media and advertising, and the stereotypes tied to the gender roles of society be reshaped.Advertising like a mirror reflects a social phenomenon and as a pathway for changing gender roles in this society, the society and culture of that era and the social interaction that leads to the development direction because they share two features to create a new culture will be able to. Reference Bem, S. L. (1974). The measurement of psychological androgyny. Journal of Consulting and Clinical Psychology, 42, 155-162. Yijeongeun (1991). Study of Learned Helplessness in ministering to college studentof identity and attribution according to the type of Sookmyung Women's University Graduate School Master's thesis.